Mercure Convention Center, Ancol - Jakarta

What Mercure Convention Center, Ancol - Jakarta does

Mercure Convention Center, Ancol - Jakarta is a single midscale hotel property operated under the Mercure brand of Accor Group, located in North Jakarta's Ancol tourism and entertainment district in Indonesia. Founded in 2006 and employing 101–250 staff, the property combines standard hotel accommodation with a dedicated convention center, positioning it to serve both transient leisure and business demand as well as MICE (meetings, incentives, conferences, exhibitions) events. The Mercure brand, established in 1973 and now operating 1000+ addresses globally, is built around a "locally inspired" positioning that ties each property to the character of its neighborhood.

The asset operates entirely within Accor's centralized technology and distribution infrastructure, including the Accor Booking Platform (all.accor.com), the Mercure brand website, iOS and Android mobile apps, and the ALL (Accor Live Limitless) loyalty program with the ALL Accor+ Voyager subscription tier offering 15% off year-round across 30+ Accor brands. Revenue is generated through room bookings, on-site food and beverage operations, and event/convention business. Demand comes from three primary segments — leisure travelers seeking local experiences, business travelers, and families — with additional episodic demand from conference and corporate event clients using the convention facilities.

Pricing is variable by season, room type, and availability; the brand offers a Member's Rate (up to 10% off for loyalty members in Europe and North Africa), half-board packages, and flexible cancellation options, though specific Ancol pricing is not publicly disclosed. Distribution channels include direct sales via the Accor platform, self-serve booking through the brand website and mobile apps, and reseller relationships through the ALL Accor+ Voyager subscription. The property is also supported by brand-level marketing assets including the Mercure Local Guide digital magazine and active social channels on Instagram, Facebook, YouTube, and Pinterest, which funnel demand into the global booking engine.

Name

Mercure Convention Center, Ancol - Jakarta

Legal name

Mercure (brand of Accor SA)

Website

https://mercure.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Mercure Convention Center, Ancol - Jakarta is a midscale hotel and convention center property operated under Accor's Mercure brand in North Jakarta's Ancol district. It serves leisure travelers, business guests, families, and MICE event clients through Accor's global booking platform and ALL loyalty ecosystem.

Ownership category

akta.pro rank

Product category

Hotel Accommodation / Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Convention and Trade Show Organizers (56192)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGALAD

Convention Center–Adjacent/Connected Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAGALAE

Integrated Convention & Expo Complex Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Midscale hotels
• Hotel accommodations
• Hospitality services
• Convention venues
• Leisure travel

Headquarters

HQ city

North Jakarta, DKI Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from guest stays in Mercure hotels worldwide, with room bookings generating the core revenue stream. Properties offer various room types including standard rooms, suites, and specialty accommodations.
2. Food and Beverage: Hotels feature on-site restaurants, bars, and dining experiences including local gastronomy experiences, contributing to revenue from food and beverage services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mercure Convention Center, Ancol - Jakarta is a midscale hotel property under the Mercure brand operated by Accor, offering hotel accommodations, on-site food and beverage services, and convention/event hosting facilities in North Jakarta, Indonesia. The property serves leisure and business travelers with locally inspired design and access to the broader Accor distribution, loyalty (ALL Accor+), and brand ecosystem.

Product overview

Mercure is a midscale hotel brand under Accor operating on a platform-plus-modules architecture. The core offering is hotel accommodations across 1000+ global addresses, supplemented by the Local Guide experiential platform, the ALL Accor+ loyalty program, and the Mercure Store merchandise platform. The brand emphasizes locally inspired design that captures the spirit of each surrounding neighbourhood.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercure Hotels Midscale hotel brand offering accommodations across global destinations with locally inspired atmosphere and authentic design that captures the spirit of surrounding neighborhoods. Targets leisure and business travelers seeking comfortable stays with neighborhood character.
• Local Travel Guide Magazine-style content platform featuring local experiences, gastronomy recommendations, and destination insights curated by hotel teams for travelers seeking authentic local discoveries.
• ALL Accor+ Loyalty Program Loyalty subscription program offering up to 15% discount year-round on stays across 30+ Accor brands, with Status & Rewards points earning and redemption for member travelers.
• Mercure Store E-commerce platform selling bed, bath, spa essentials, and signature Mercure merchandise including award-winning natural bodycare products.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Accor GroupcoreOthersMercure is owned and operated as a brand under Accor Group, one of the world's leading hospitality groups with over 5,400 properties across 110 countries. The brand operates within Accor's portfolio including luxury brands (Raffles, Fairmont, Sofitel Legend), premium brands (MGallery, Pullman), midscale brands (Novotel, Adagio), and economy brands (Ibis, Ibis Styles).

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ibis Jakarta Senen: ibis is Accor's economy brand operating budget hotels in Jakarta. While positioned below Mercure in price tier, it competes for some leisure demand in the same metropolitan area and demonstrates the broader competitive dynamics within Accor's Jakarta portfolio.
• Jakarta International Expo (JIExpo) Convention Center: JIExpo Kemayoran is one of Indonesia's largest convention and exhibition venues near Ancol. It represents an incumbent convention venue operator that competes for large-scale trade shows and exhibitions, sharing the same North Jakarta MICE corridor as the Mercure Convention Center Ancol.
• Grand Hyatt Jakarta: Grand Hyatt is a premium international hotel brand operating in central Jakarta with extensive MICE facilities. It competes for the same high-end convention and corporate business but positions at a higher price point, making it an aspirational incumbent comparable for the broader MICE market.
• DoubleTree by Hilton Jakarta: DoubleTree by Hilton offers an upscale hotel option with MICE facilities in Jakarta. It competes with the Mercure Convention Center Ancol for international business travelers and corporate MICE bookings, representing an established international competitor with similar convention infrastructure.

Direct peers

• Harris Hotel & Conventions Kelapa Gading: Harris Hotels is an Indonesian midscale brand by Tauzia Hotels with convention facilities in North Jakarta. As a local midscale convention hotel, it competes head-to-head with the Mercure Ancol property for both business and leisure travelers in the same geographic catchment area.
• Holiday Inn Jakarta Kemayoran: Holiday Inn operates an integrated convention hotel in the Kemayoran area near Ancol, directly competing with the Mercure Convention Center Ancol for MICE business and corporate travelers in North Jakarta. Both offer similar convention center-adjacent positioning with comparable midscale-upscale brand identity.
• Atria Hotel & Conference Serpong: Atria is a regional Indonesian hotel and conference center brand operating in Greater Jakarta. It directly competes with the Mercure Convention Center Ancol for MICE bookings, corporate events, and banqueting revenue in the Indonesian market with similar midscale positioning.
• Pullman Jakarta Central Park: Pullman is a premium hotel brand also owned by Accor, operating convention-capable properties in Jakarta. Both serve overlapping business and convention travelers in Jakarta under the same corporate umbrella, making them the most direct comparable for MICE positioning.
• Novotel Jakarta Mangga Dua Square: Novotel is Accor's midscale sister brand to Mercure, also operating in Jakarta with convention and meeting facilities. Both target the same business and leisure segments within Accor's portfolio, representing the closest direct peer in the same brand family and geography.

Regional players

• Swiss-Belhotel Mangga Besar Jakarta: Swiss-Belhotel is a regional Asia-Pacific hotel management company operating midscale and upscale properties across Indonesia, including in Jakarta. As an Asia-Pacific-focused competitor, it offers comparable positioning to the Mercure Convention Center Ancol for both business and MICE segments in the Indonesian market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mercurehotels
• Facebookfacebook.com/MercureHotels
• Instagraminstagram.com/mercurehotels/?hl=en
• Pinterestpinterest.fr/mercurehotels/_created
• LinkedInlinkedin.com/company/mercure-convention-center-ancol---jakarta

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Convention Center, Ancol - Jakarta