Mercure Maidstone Great Danes Hotel

What Mercure Maidstone Great Danes Hotel does

Mercure Maidstone Great Danes Hotel is a single-property, 4-star full-service hotel located in Hollingbourne near Maidstone, Kent, set on 26 acres of landscaped private gardens adjacent to Leeds Castle. The property offers accommodation across Classic, Privilege, and Superior Suite categories; the Arts Brasserie restaurant and bar; and the Feel Good Health Club, which includes a Matrix-equipped gym, a 16-metre heated indoor swimming pool, sauna and steam rooms, jacuzzi, spin and class studio, Pavo Spa, sun studio, hair salon, tennis courts, and a 9-hole golf course. Conference and wedding facilities comprise 15 meeting and event rooms, with the largest conference space in Kent accommodating up to 600 guests, alongside banquet capacity of 360. Multilingual and traditional wedding packages are offered, supported by an outdoor gazebo ceremony area and on-site event coordination.

The business operates under the Mercure brand within the Accor group, gaining access to the Accor All Rewards loyalty programme and the global all.accor.com booking platform, and is managed by Jupiter Hotels under Aimbridge Hospitality EMEA. The GTM combines direct consumer booking via the hotel website, phone, and email; enterprise and group sales through a dedicated Jupiter Hotels groups desk handling 9+ room bookings; and Accor's global distribution channels. Marketing includes its own website, Facebook, Instagram, LinkedIn, email, seasonal campaigns (summer delegate packages, winter festive events, cricket tour packages), and sponsorship of the Kent Wedding Awards.

Revenue is generated across multiple streams: accommodation at season- and room-type-dependent rates with 10% loyalty discounts; food and beverage through the Arts Brasserie; meetings and events at packaged day-delegate rates from GBP 35 per person; weddings on a per-event basis; health club memberships and day passes; and specialised packages such as cricket tours from GBP 49 per person per night. Customers span leisure tourists visiting Leeds Castle and the Garden of England, corporate and conference clients, wedding parties including multicultural ceremonies, sports groups (cricket clubs), families, and local health club members. The hotel holds Green Key certification awarded in 2024 and maintains a 3.8/5 average rating across 734 reviews on the Accor ALL platform. No revenue, founding date, or direct ownership entity is publicly disclosed.

Name

Mercure Maidstone Great Danes Hotel

Legal name

Mercure Maidstone Great Danes Hotel

Website

https://mercuremaidstone.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercure Maidstone Great Danes Hotel is a 4-star single-property hotel in Kent, UK, set on 26 acres adjacent to Leeds Castle, offering accommodation, the Arts Brasserie restaurant, Feel Good Health Club, conference facilities (capacity 600), and weddings, operated under the Mercure/Accor brand.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Conference venue
• Wedding venue
• Health club spa
• Leisure hospitality

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation: Room bookings across multiple room types including Classic Rooms, Privilege Rooms, Superior Suites, and Family Rooms. Revenue generated per night with seasonal pricing variations.
2. Food and Beverage: The Arts Brasserie restaurant and bar serving traditional British and internationally inspired cuisine. Includes breakfast service, à la carte dining, and bar offerings.
3. Meetings and Events: Conference and meeting room hire, day delegate packages, and event services. Revenue from corporate events, weddings, and private functions.
4. Health Club Memberships and Day Passes: Gym memberships, day passes for pool/gym access, spa treatments at Pavo Spa, and sun studio tanning sessions.
5. Wedding Services: Wedding packages including venue hire, catering, decorations, and event planning services for multicultural and traditional weddings.
6. Cricket Tour Packages: Specialized cricket tour packages targeting cricket clubs, including accommodation, meeting facilities, and discounted bar food. Rates from £49 per person per night.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mercure Maidstone Great Danes Hotel is a 4-star country hotel offering 26 acres of landscaped grounds and a full portfolio of hospitality services — guest accommodation across Classic, Privilege, and Superior room categories, the Arts Brasserie restaurant and bar, the Feel Good Health Club (gym, pool, spa, saunas, fitness classes), 15 meeting and event rooms (including the largest conference room in Kent hosting up to 600 guests), and dedicated wedding venues including outdoor gazebo and grand suites.

Product overview

Mercure Maidstone Great Danes Hotel is a single-property, four-star hotel offering a portfolio of integrated hospitality services. The core offering comprises hotel accommodation (Classic, Privilege, and Superior room categories), The Arts Brasserie restaurant and bar, the Feel Good Health Club (gym, pool, spa, salon), and extensive meetings and weddings/event facilities. The property participates in the Accor All Rewards loyalty programme, connecting it to a global network of over 2,400 hotels.

Differentiator

Problem solved

Functional benefit

Brands

• Feel Good Health Club: On-site health and wellness facility featuring gym, swimming pool, sauna, steam room, spa treatments, sun studio, and hair salon.
• The Arts Brasserie
• Pavo Spa

Products and services

• Hotel Accommodation Four-star guest accommodation on 26 acres of landscaped gardens adjacent to Leeds Castle, offering Classic Rooms (double, twin, family variants), Privilege Rooms with upgraded amenities incl. Nespresso machine and bathrobes, and Superior Suites with four-poster beds, lakeside views, and living/dining space. Targeted at leisure tourists, business travelers, and wedding guests.
• The Arts Brasserie On-site hotel restaurant and bar serving traditional British and internationally inspired cuisine with a selection of fine wines, plus an à la carte menu and afternoon tea service. Serves hotel guests, walk-in diners, and event attendees.
• Feel Good Health Club On-site leisure facility featuring a Matrix-equipped gym, 16-metre indoor heated swimming pool, male and female saunas, steam rooms, jacuzzi, spin and class studio with over 20 classes weekly, Pavo Spa beauty treatments, Sun Studio tanning, Hair Workshop salon, all-weather tennis courts, and a 9-hole golf course. Open to hotel guests, health club members, and day-pass users.
• Meetings and Conferences Conference and event facilities comprising 15 meeting and event rooms with the largest conference room in Kent accommodating up to 600 guests, plus 14 meeting rooms with 404 sq metres of meeting space and a banquet capacity of 360. Offers day delegate packages, team building activities, and flexible room layouts (theatre, classroom, cabaret, dinner, U-shape). Targeted at corporate clients, associations, and event organisers.
• Weddings Wedding venue services in the Kentish Weald, including outdoor ceremonies in a gazebo, video theatre in the Park Suite (capacity 70), and the Heart of Kent suite (capacity 425) for dinners. Includes dedicated wedding planning, accommodation for guests, and multicultural and self-catering wedding offerings. Targeted at couples and families planning wedding celebrations.
• Accor All Rewards Loyalty Programme Hotel participation in the Accor group's All Rewards loyalty programme, offering 10% discount on bookings, reward points for stays and dining, and tiered benefits (Classic, Silver, Gold, Platinum) with exclusive member access and promotions. Open to individual leisure and business travelers booking stays at the hotel.

Quantifiable outcome

• Up to 600 guests can be accommodated in the largest conference room
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Jupiter HotelscoreStrategic or Co-development PartnerJupiter Hotels is the management company operating Mercure Maidstone Great Danes Hotel. They handle careers, employment, and operational management of the property. Website footer states 'MANAGED BY JUPITER HOTELS'.
• Accor (Mercure Brand)coreChannel Partner/ Reseller/ DistributorThe hotel operates under the Mercure brand within the Accor group. Benefits include integration with Accor All Rewards loyalty programme, access to Accor booking platforms, and brand recognition through the global Accor network of 2,400+ hotels.
• Pavo SpaminorStrategic or Co-development PartnerPavo Spa operates the beauty salon within the Feel Good Health Club, offering treatments including facials, massages, hot stone therapy, manicures, and pedicures. Located on-site at the health club.
• Hair WorkshopminorStrategic or Co-development PartnerIn-hotel hair salon offering styling services. Open Tuesday to Saturday. Partnered as part of the comprehensive wellness offering for hotel guests and members.
• Matrix EquipmentminorOthersGym equipment supplier for the Feel Good Health Club. The health club features Matrix equipment, cardio suite, resistance and free weights room.
• Green Key / Keep Britain TidyminorOthersGreen Key is an international eco-label programme run by the Foundation for Environmental Education. In England it is managed by Keep Britain Tidy. The hotel has earned Green Key certification for sustainability.
• Leeds & Broomfield Cricket ClubminorGTM or Marketing PartnerHistoric cricket club (established 1762) located within 5 minutes of the hotel. The hotel actively markets cricket tour packages targeting this and other local cricket clubs.
• Bearsted Cricket ClubminorGTM or Marketing PartnerCricket club celebrating 275th anniversary in 2024. Partner for cricket tour package marketing targeting local clubs near the hotel.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• QHotels: UK-wide collection of hotels with extensive meeting, event, and golf/leisure facilities. Directly comparable on the large-conference and corporate-event positioning, operating at larger national scale.
• Macdonald Hotels & Resorts: UK portfolio of full-service hotels with significant conference and spa facilities. Comparable on multi-property UK scale, conference product, and spa/leisure amenity mix, though broader geographic footprint than the Maidstone property.

Direct peers

• De Vere Tudor Park Hotel: Kent-based full-service hotel with conference, wedding, and leisure facilities. Closely comparable in scale, product mix, and target customer segments (corporate events, weddings, leisure breaks).
• Ashford International Hotel (Mercure): Sister Mercure property in Kent under the same Accor brand and loyalty programme. Comparable on brand, distribution, and target guest mix, though differentiated by proximity to Channel ports rather than a heritage attraction.
• Bridgewood Manor (Mercure): Another Mercure property in the Maidstone/Kent area with meeting, event, and leisure facilities. Direct intra-brand competitor for corporate events and weekend leisure demand in the same local market.
• Hand Picked Hotels (county house portfolio): UK collection of country house hotels with strong wedding and leisure positioning. Comparable as a heritage-surrounds, wedding-venue-led competitor in the premium UK regional market.
• Eastwell Manor (Champneys): Country-house resort hotel in Kent with extensive spa, leisure, and event facilities. Directly comparable as a full-service Kent countryside hotel competing for the same leisure, wedding, and conference demand.
• Hilton Maidstone: Full-service hotel in Maidstone with conference, wedding, and leisure facilities. Direct competitor for the same Kent corporate event and wedding market from an alternative global brand.

Regional players

• Leeds Castle Stable Courtyard Bed & Breakfast: On-site accommodation at Leeds Castle itself, immediately adjacent to Mercure Maidstone. Comparable on location to the same primary tourist draw, but operates as a smaller, castle-managed B&B rather than a full-service hotel.

Others

• Jupiter Hotels (parent management group portfolio): The third-party hotel management company operating Mercure Maidstone Great Danes. Relevant peer because it manages a portfolio of comparable UK regional hotels, providing direct read-throughs to operating performance, capex, and management execution at the subject property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mercuremaidstone
• LinkedInlinkedin.com/company/mercure-maidstone-great-danes-hotel
• Instagraminstagram.com/mercuremaidstone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Maidstone Great Danes Hotel