Mercure Hotel Tilburg Centrum

What Mercure Hotel Tilburg Centrum does

Mercure Hotel Tilburg Centrum is a 108-room mid-scale hotel located in the city center of Tilburg, Netherlands (Heuvel 37, 5038 CP), operated by Heuvelpoort Hotel B.V. — a private limited company that also runs adjacent restaurants Taste and Grand Café Puur and the City Sauna wellness facility within the Heuvelpoort complex. The property operates as a franchisee under Accor's global Mercure brand, with full integration into the all.accor.com booking engine and the ALL (Accor Live Limitless) loyalty program. Room inventory comprises Standard Rooms, Privilege Rooms (with stocked minibar, welcome friandises, and complimentary Basic-Fit access), Family Rooms (double bed plus sofa bed), and one top-floor Suite. Distinguishing physical amenities include an indoor swimming pool with infrared sauna exclusive to guests, an on-site bar serving breakfast/lunch/dinner (07:00-23:00), meeting rooms for corporate hire, and 22 electric vehicle charging stations in the adjacent Parkeergarage Heuvelpoort garage. Eighty of the 108 rooms are decorated with photographs from the Tilburg Twilight project (photographer Camiel Donders), which has been commercialized as a €12.95 coffee-table book.

The business model is a multi-stream hospitality operation. Primary revenue comes from dynamic-rate room bookings via the hotel's own website and the Accor platform, with refundable and non-refundable rate tiers. Secondary streams include food and beverage (F&B), meeting and event hire (group reservations start at 8 rooms, handled via a dedicated email), and a portfolio of ancillary services: early check-in (€35 from 11:00), late check-out (€20 to 14:00, €50 to 18:00), bike rental (€10 plus €30 refundable deposit), Basic-Fit gym access (€5.95 standard, free for Privilege), and parking via the adjacent garage. The go-to-market motion is direct-to-consumer, supplemented by local tourism partnerships with Discover Tilburg, Center of Tilburg, and VVV Tilburg, plus themed package landing pages for De Efteling, poppodium 013 events, and seasonal stays.

The hotel holds Green Key Gold (highest sustainability tier) and All Safe hygiene certifications, is PCI DSS compliant, and has operated cashless-only since March 2024. General Manager Niek van den Broek leads the property. Customer segments split across leisure travelers (cultural tourism, theme park visits), business travelers and corporate groups, and families — with no anchor enterprise customers or revenue concentration disclosed.

Name

Mercure Hotel Tilburg Centrum

Legal name

Heuvelpoort Hotel B.V.

Website

https://mercure-tilburg.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Mercure Hotel Tilburg Centrum is a 108-room mid-scale city-center hotel in Tilburg, Netherlands, operated by Heuvelpoort Hotel B.V. under Accor's Mercure franchise. It serves leisure, business, and family travelers with on-site F&B, wellness facilities, meeting rooms, and themed packages.

Ownership category

akta.pro rank

Product category

Mid-Scale Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Mid-scale hotel accommodation
• City center lodging
• Wellness hotel facilities
• Meeting and event spaces
• Corporate group bookings

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel room bookings: Primary revenue from overnight stays across standard rooms, privilege rooms, family rooms, and one suite. Bookings are processed through the hotel's own website and the Accor global platform. Cancellation policies vary between refundable and non-refundable rate types.
2. Food and beverage: On-site bar open daily 07:00–23:00 serves breakfast, lunch, and dinner. The menu features sandwiches, soups, salads, croquettes, main courses, desserts, and a full beverage program including specialty coffees, cocktails, wines, beers, and spirits. Breakfast is offered Monday–Friday 06:30–10:00 and weekends 07:00–12:00 for €24.50 per person if booked separately.
3. Meeting and events: The hotel offers meeting rooms and event spaces for hire. Group reservations start from 8 rooms and have dedicated cancellation terms.
4. Ancillary services: Additional revenue streams include parking (via Parkeergarage Heuvelpoort), late check-out fees (€20 for 14:00, €50 for 18:00), early check-in (€35 from 11:00), bike rental (€10 + €30 deposit), and Basic-Fit access (€5.95 for standard rooms, free for privilege rooms).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Mercure Hotel Tilburg Centrum is a 108-room mid-scale hotel located in Tilburg's city center, operated by Heuvelpoort Hotel B.V. under the Accor Mercure brand franchise. The hotel provides overnight accommodation in standard, privilege, family and suite categories, complemented by an on-site bar/restaurant, an indoor swimming pool with infrared sauna, meeting and event facilities, and curated stay packages bundled with local attractions such as De Efteling.

Product overview

Mercure Hotel Tilburg Centrum operates as a mid-scale hotel property within the Accor group, offering a portfolio of accommodation products including Standard Rooms, Privilege Rooms, Family Rooms, and one Suite. The hotel provides food and beverage services through its on-site bar and restaurant, wellness facilities including a swimming pool and infrared sauna, and meeting/conference spaces. The property also offers curated package deals combining accommodation with local attractions such as De Efteling. A distinctive cultural initiative, the Tilburg Twilight photo book project, decorates guest rooms with local photography and has been commercialized as merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rooms
• Privilege Rooms
• Family Rooms
• Suite
• Mercure Bar and Restaurant
• Swimming Pool and Infrared Sauna
• Meeting Rooms (Vergaderzalen)
• Stay Packages (Arrangementen)
• Tilburg Twilight Coffee Table Book

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Accor (Mercure brand)coreChannel Partner/ Reseller/ DistributorMercure Hotel Tilburg Centrum operates as a franchisee under the global Accor hotel group's Mercure brand. The hotel uses Accor's booking platform (all.accor.com), participates in the ALL (Accor Live Limitless) loyalty program, and follows Accor's brand standards for hygiene (All Safe Certificate) and guest experience.
• Parkeergarage HeuvelpoortcoreOthersThe hotel's adjacent parking facility, Parkeergarage Heuvelpoort, provides 24/7 parking with 22 electric charging stations on floors 8 and 9, accessible from the 9th floor directly into the hotel. Parking reservations can be made via Park-spot. The garage also has accessible parking spaces and lifts near the hotel entrance.
• Basic-FitminorStrategic or Co-development PartnerBasic-Fit is located adjacent to the hotel. Standard room guests pay €5.95 for access; Privilege room guests receive complimentary access. This partnership enhances the wellness proposition of the hotel stay.
• Freshcabs (013.taxi)minorOthersFreshcabs taxi service operates in partnership with poppodium 013 and the hotel. Taxis can be booked online at 013.taxi or by phone (+31 13 208 4444) and arrive within 15 minutes. This service supports guests attending evening events at nearby poppodium 013.
• AXA Medical ServicesminorOthersThe hotel provides access to AXA medical assistance services for non-urgent medical situations. Free for Platinum, Diamond, and Limitless loyalty members; available to other guests for a fee.
• Koffiebranderij LocalsminorStrategic or Co-development PartnerKoffiebranderij Locals is a local coffee roastery that supplies freshly roasted coffee beans for the hotel's specialty coffee program. The roastery is located in the center of Tilburg, aligning with the hotel's local sourcing and sustainability values.
• Camiel Donders (Photography)minorStrategic or Co-development PartnerPhotographer Camiel Donders created 80 city photographs for the Tilburg Twilight project, decorating 80 of the hotel's 108 rooms. The project was conceptualized by General Manager Niek van den Broek. The book was designed by Groupz and published with text contributions from city guide Marcel de Reuver.
• Discover Tilburg / Center of Tilburg / VVV TilburgcoreGTM or Marketing PartnerThe hotel partners with local tourism organizations Discover Tilburg, Center of Tilburg, and VVV Tilburg to cross-promote packages, share local content, and sell the Tilburg Twilight book. These channels drive direct bookings and provide curated local recommendations to guests.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mercure-hotel-tilburg-centrum

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Hotel Tilburg Centrum