Mercy in Action College of Midwifery

What Mercy in Action College of Midwifery does

Mercy In Action College of Midwifery is a private, MEAC-accredited distance education institution headquartered in Boise, Idaho, operating under the 501(c)(3) faith-based parent Mercy In Action Vineyard, Inc. Its core offering is a Bachelor of Science in Midwifery designed to prepare graduates for the NARM Certified Professional Midwife (CPM) examination and licensure in the 37 states plus DC that recognize the CPM credential. The college delivers curriculum through a web-based learning management system with live online classes, while students complete clinical apprenticeships with community-based preceptors in their home locations. The institution also offers a Post-Graduate Diploma in International Midwifery and Maternal/Child Health, MEAC-accredited online CEU courses priced between $119 and $299, and 4-day hands-on workshops in the USA and Philippines.

The business model is a hybrid of tuition, workshop, and CEU course fees, supplemented by tax-deductible donations. Because the college is not eligible for federal grants or loans, students rely on private loans, scholarships (including the Claudia Booker Memorial Midwife Scholarship and NARM Study Course scholarships), and personal funds. Pricing is per-course and per-workshop, with no disclosed subscription structure. The customer base is distributed across aspiring midwives, licensed/certified midwives seeking global health credentials, and birth workers needing CEU credits; there are no enterprise or institutional anchor customers.

The college is supported by a 5-person staff and a 5-person board, with founder Vicki Penwell (Executive Director) serving as the primary academic and public face. The organization draws significant brand equity from its parent entity's 40+ years of maternal/child health work and 17,000+ documented births in the Philippines. Technology is functional rather than differentiated: a standard LMS for degree delivery, SkyPrep for CEU courses, EBSCO Medline for research, and Stripe/PayPal for payments. Geographic restrictions apply (Florida is excluded for apprenticeships), and the institution is NC-SARA authorized in Idaho and approved by the Medical Board of California.

Name

Mercy in Action College of Midwifery

Legal name

Mercy In Action College of Midwifery

Website

https://mercycollegeofmidwifery.edu

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Mercy In Action College of Midwifery is a Boise-based, MEAC-accredited distance education institution offering a Bachelor of Science in Midwifery, post-graduate diplomas, and MEAC-accredited CEU courses for aspiring and practicing midwives. It operates under the 501(c)(3) parent Mercy In Action Vineyard, Inc.

Ownership category

akta.pro rank

Product category

Midwifery Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Exam Preparation and Tutoring (611691), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Schools of Nursing (EDAHAGAC)

akta.pro secondary industries

Medical Assisting (Clinical & Administrative) (EDAOAJAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Midwifery education
• Distance learning
• Clinical apprenticeship
• Continuing education
• Maternal health

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Bachelor of Science in Midwifery Tuition: Degree-granting program with tuition for the Bachelor of Science in Midwifery. Students fund training through scholarships, private loans, and public scholarships as the institution is not eligible for federal grants.
2. Diploma Program Fees: Post-Graduate Diploma in International Midwifery with application fee of $50, administration fee of $1,500, and workshop fee of $980 (reduced to $100 for current diploma scholars). Extensions available for $500.
3. Online CEU Courses: MEAC-accredited continuing education courses sold individually at price points ranging from $119 to $299. Revenue from individual course purchases.
4. Workshop and Seminar Fees: In-person 4-day workshops (28 CEU hours) priced at $980 for general participants. Revenue from registration fees for hands-on training events in USA and Philippines.
5. Donations and Charitable Contributions: 501(c)(3) non-profit organization funded by tax-deductible donations. Receives donations via credit card, PayPal, donor-advised funds (DAFs), and appreciated stock. All donations support global maternal/child health programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mercy In Action College of Midwifery is a MEAC-accredited distance-education midwifery school that offers a Bachelor of Science in Midwifery degree, diploma programs in international midwifery and maternal/child health, continuing education courses, and clinical apprenticeship opportunities. Students complete academic coursework online while gaining hands-on clinical experience in their own communities under preceptor guidance.

Product overview

Mercy In Action College of Midwifery is a MEAC-accredited, degree-granting institution offering a Bachelor of Science in Midwifery as its core program, complemented by a Diploma in International Midwifery and Maternal/Child Health for post-graduate credentials. The institution provides a portfolio of MEAC-accredited Online CEU courses covering specialized topics including cultural competency, global midwifery skills, disaster response, suturing, perinatal complications, and statistics for midwives. Additional offerings include hands-on workshops such as the 4-day Strategic Education Workshop (Train the Trainer), free NASG training, the Midwifing Mercy book, Vicki Penwell speaking engagements, and operational Philippines birth centers under its nonprofit parent organization. The programs combine distance learning with community-based clinical preceptorship, aligning with international initiatives including the International Childbirth Initiative and Midwives Model of Care.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Science in Midwifery

Quantifiable outcome

• 17,000+ babies delivered with excellent outcomes since 1991 in the Philippines
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Birthingway College of Midwifery: MEAC-accredited midwifery program offering direct-entry midwifery education with a community-based clinical model. Competes for the same aspiring CPM student pool with similar distance-learning delivery.
• Midwives College of Utah: MEAC-accredited distance midwifery program offering Bachelor of Science in Midwifery. Directly competes with Mercy In Action for aspiring CPM students nationwide via online + community-based clinical education.
• National Midwifery Institute: MEAC-accredited, distance-based midwifery school preparing students for NARM CPM certification. Closely comparable portfolio (community-based preceptorships, MEAC accreditation, CPM credentialing pathway).
• Association of Texas Midwives Midwifery Program: MEAC-accredited midwifery education program preparing students for the CPM credential. Comparable target market and competency-based curriculum model.
• Florida School of Traditional Midwifery: MEAC-accredited midwifery school offering direct-entry midwifery education and CPM preparation. Comparable programmatic scope though more regionally focused on the Southeast U.S.

Broad incumbents

• Bastyr University: Regionally accredited university offering a Master of Science in Midwifery alongside naturopathic and other health sciences programs. Larger, broader institution competing for students seeking accredited midwifery credentials with federal-aid eligibility.

Emerging players

• Nizhoni Institute of Midwifery: MEAC-accredited, distance-based midwifery program with a comparable community-based preceptor model. Direct competitor in the distance CPM pathway market.
• Commonsense Childbirth School of Midwifery: Midwifery education program with strong focus on reducing racial disparities in maternal outcomes — directly overlaps Mercy In Action's mission around Black maternal health and community-based birth worker training.

Others

• American College of Nurse-Midwives (ACNM): Professional association and accreditor for nurse-midwifery (CNM) programs, the dominant credential in U.S. midwifery. Sets the broader regulatory and competitive context for Mercy In Action's CPM-focused offering.
• North American Registry of Midwives (NARM): Administers the CPM credentialing exam that Mercy In Action graduates pursue. Functions as a key ecosystem gatekeeper — its policies directly affect graduate pathways and demand for the college's programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mercy-in-action-college-of-midwifery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercy in Action College of Midwifery