Mères au front

Name

Mères au front

Legal name

Mères au front

Website

https://meresaufront.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mères au front is a Quebec-based nonprofit environmental movement, founded in 2020, that mobilizes mothers, grandmothers, and allies through 30 local groups across Canada to demand stronger climate and environmental policies via grassroots campaigns, petitions, and educational content.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: The organization accepts financial donations from individuals and organizations to fund environmental actions and campaigns. The organization has obtained its charitable registration number and can issue receipts for donations.
2. Membership: Free membership program open to all. Members can participate in democratic life of the organization, vote at annual general meetings, join local groups, and take part in national actions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mères au front is a decentralized grassroots environmental activist movement that organizes, mobilizes, and advocates on climate and environmental issues through a network of 30 local groups, free open membership, donation-funded campaigns, petitions, demonstrations, and educational content (video capsules, podcasts, blog). Its core deliverables are community-led mobilization actions, public advocacy targeting municipal, provincial, and federal governments on specific environmental issues (pipelines, air quality, biodiversity), and awareness content produced with artists and scientists.

Product overview

Mères au front is a decentralized environmental activist movement offering a platform-based product portfolio centered around its main website (meresaufront.org). The core offerings include the Porte-voix video capsules featuring artist-scientist duos, the Chaise des générations symbolic chair project for intergenerational advocacy, inspiring podcasts (Balados), a blog (Blogue) with member-contributed content, a network of 30 local groups for grassroots mobilization across Quebec and Canada, petition and campaign tools for environmental causes, and donation functionality. Additional products include published books like 'Zones sacrifiées' and 'L'Espoir au ventre' through partner publishers. The movement's products work together to create a comprehensive ecosystem for environmental advocacy, mobilization, education, and awareness-building.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Groups Network Decentralized network of 30 local groups across Quebec and Canada enabling grassroots mobilization, local actions, and community organizing in cities such as Montréal, Québec, Rouyn-Noranda, Sherbrooke, and Saguenay. Open to members across the country.
• Porte-voix (Video Capsules) Educational video capsules pairing artists with scientists to vulgarize environmental issues such as the climate crisis, contaminants, deforestation, endocrine disruptors, and the St. Lawrence River. Available in short and full format on the website and YouTube. For the general public, particularly members and allies.
• Chaise des générations Symbolic intergenerational advocacy project in which children manufacture chairs that are placed around decision-making tables to carry children's voices into political decision spaces. Reminds leaders that their future is shaped by decisions made today and allows children to express their creative potential.
• Balados (Podcasts) Podcast series covering environmental crisis as a lever of change, food sovereignty, civic engagement, institutional transformation, urban health, collective living, and civil disobedience. Distributed via Spotify and Apple Podcasts.
• Blogue (Blog) Member-contributed blog featuring texts on climate action, environmental justice, member portraits, and activism, published on the Mères au front website.
• Online Donation System Donation platform allowing individual supporters and organizations to make financial contributions to the movement, with tax receipts issued via the organization's charitable registration.
• Campaigns and Petitions Public advocacy tools including online petitions (e.g., against the Marinvest gas pipeline) and ongoing environmental protection campaigns targeting federal, provincial, and municipal governments on issues such as air quality, biodiversity, and fossil-fuel infrastructure.
• Zones sacrifiées (Book) Collective book published by Les éditions du Quartz, written by twelve women from diverse backgrounds united to protect the environment, arising from the Rouyn-Noranda march of October 13, 2024.
• L'Espoir au ventre | Lendemains grandeur nature (Book) Collective book published through Pavillons, written by twelve women from different backgrounds celebrating environmental protection and the people who act for a better world.
• Membership Program Free open-membership program allowing individuals to participate in the democratic life of the organization, vote at the annual general meeting, join local groups, and take part in national actions. No annual renewal required.

Quantifiable outcome

• Nearly 20,000 participants at Marche mondiale des femmes 2025 demonstration in Quebec City

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• For Our KidscoreStrategic or Co-development Partner · 1 January 2020Alliance with For Our Kids, an organization present in English-speaking Canada. This partnership extends the movement's reach beyond Quebec into the broader Canadian network of parent-led climate action groups.
• Marche mondiale des femmes (Quebec Coordination)majorStrategic or Co-development Partner · 1 January 2020Partnership with the Coordination du Québec de la Marche mondiale des femmes (CQMMF) and the Regroupement des groupes de femmes de la région de la Capitale-Nationale for joint feminist climate mobilization events.
• ÉcloreminorStrategic or Co-development PartnerCo-founded by Mères au front member Clémence Roy-Darisse, Éclore is an organization that places art and culture at the heart of social and ecological justice engagement.
• Regroupement des groupes de femmes de la région de la Capitale-NationalemajorStrategic or Co-development PartnerCo-organized the Marche mondiale des femmes 2025 event in Quebec City, bringing together approximately 20,000 participants.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greenpeace Canada: Major Canadian environmental advocacy organization running high-profile campaigns on fossil fuels, pipelines, and climate; overlaps with Mères au front's marquee issues (Energy East, GNL Quebec, Marinvest pipeline) at a much larger scale.
• Environmental Defence Canada: Canadian environmental advocacy organization working on climate, toxics, and biodiversity policy through campaigns and grassroots mobilization; directly comparable advocacy model and donor base.
• 350.org: Global grassroots climate movement mobilizing citizens for fossil-fuel divestment and policy action; comparable decentralized, volunteer-driven advocacy model, but with global reach and substantially more resources.
• David Suzuki Foundation: Larger established Canadian environmental nonprofit operating nationally on climate, biodiversity, and policy advocacy; competes for the same donor and media attention from a much broader portfolio and budget base.
• Nature Canada: National Canadian conservation nonprofit focused on habitat, bird, and biodiversity protection with a grassroots supporter base; comparable advocacy and conservation mission at broader national scale.

Direct peers

• Équiterre: Quebec-based environmental nonprofit advocating for ecological transition through citizen mobilization, policy advocacy, and grassroots action; directly comparable mission and geography, and founded by Mères au front co-founder Laure Waridel.
• La planète s'invite à l'Université (CEVES): Quebec student-led climate advocacy coalition that previously mobilized the 500,000-person 2019 climate march in Montreal; directly comparable grassroots climate-action model and overlapping organizer networks (e.g., Ashley Torres Olachea).
• For Our Kids: Canadian parent-led grassroots movement addressing climate change on behalf of children; explicit allied partner of Mères au front and serves the same mothers/climate-action segment in English Canada.
• Marche mondiale des femmes (Quebec Coordination): Feminist mobilization coalition that co-organized the 20,000-person 2025 march in Quebec City with Mères au front; directly comparable community-led mobilization, advocacy, and Quebec-based network.
• Action Boréale: Quebec nonprofit focused on biodiversity and forest protection; recent coalition partner of Mères au front with overlapping advocacy campaigns (e.g., caribou, biodiversity letter).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@meresaufront
• Facebookfacebook.com/MeresAuFront
• Instagraminstagram.com/meresaufront
• LinkedInlinkedin.com/company/m%C3%A8res-au-front

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mères au front