MERKAMUEBLE
- Company typePrivate
- Founded1974
- HeadquartersSeville, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
MERKAMUEBLE firmographics
Firmographics- Name
- MERKAMUEBLE
- Legal name
- GESTORA COYFAM, S.L.
- Website
- https://merkamueble.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
MERKAMUEBLE industry classification
Industry- Product category
- Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home, Furniture & Home Improvement Online Retailers (CRAFADAE)
- akta.pro secondary industries
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)
Keywords
Where MERKAMUEBLE is headquartered
LocationHeadquarters
- HQ city
- Seville
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
MERKAMUEBLE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture and Home Goods Sales: Merkamueble generates revenue through the direct sale of furniture and home decoration products, including sofas, bedrooms, mattresses, tables, chairs, kitchens, and accessories. Prices are listed in euros with VAT included. The company offers financing options through third-party financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from budget to premium furniture items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MERKAMUEBLE product offering
Product offeringCore offering
Merkamueble sells furniture and home décor products across all major rooms of the house—including living room furniture, sofas, bedrooms, youth/children's furniture, mattresses and sleep products, tables, chairs, auxiliary furniture, kitchens, and decorative accessories—through its own e-commerce site and a network of more than 50 franchised physical stores across Spain. The company offers complementary services such as in-store 3D kitchen design consultation, professional delivery, assembly, third-party consumer financing, and a 14-day return policy.
Product overview
Merkamueble is an online and physical retail furniture store operated by Gestora Coyfam S.L., serving as the central purchasing and franchise network for the Merkamueble brand. The company operates over 50 franchised stores across Spain with 50 years of market presence. The product portfolio centers on a single unified e-commerce platform and physical store experience, offering comprehensive home furnishing solutions across multiple categories: Living Room Furniture (Salones), Sofas, Bedrooms (Dormitorios), Youth Furniture (Juveniles), Sleep Products (Descanso including mattresses and bed frames), Tables (Mesas), Chairs (Sillas), Auxiliary Furniture, and Home Décor. The company also provides kitchen design services through select stores. Payment options include credit/debit cards, bank transfers, and financing plans. The offering is a traditional retail model without modular software architecture or platform add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Salones (Living Room Furniture)
Companies that use MERKAMUEBLE
Customer profileSegments1 record
Ideal customer profiles1 record
MERKAMUEBLE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MERKAMUEBLE partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MERKAMUEBLE competitors and assessment
Company assessmentDirect peers
- Sklum: Spanish-born online furniture and home décor brand offering mid-to-premium sofas, tables, chairs, and décor directly to Spanish households, overlapping heavily with Merkamueble's online assortment and target buyer.
- Maisons du Monde: French-founded furniture and home décor retailer with stores across Spain and a strong e-commerce site, competing in living room, bedroom, dining, and décor categories with a style-led positioning similar to Merkamueble's mainstream assortment.
- Conforama: Leading furniture and home furnishings retailer in Spain operating a multi-store network plus e-commerce, directly competing with Merkamueble across living room, bedroom, mattress, and kitchen categories at similar mid-market price points.
- Westwing: Online-first home and furniture retailer active in Spain, competing with Merkamueble's e-commerce channel across living, bedroom, and décor with a curated, discovery-led shopping experience.
Regional players
- Muebles Boom: Spanish value-oriented furniture retailer with both physical stores and e-commerce, competing with Merkamueble in the same mid-market segment and overlapping strongly on sofa, bedroom, and dining room ranges.
Broad incumbents
- IKEA: Global furniture incumbent with large-format Spanish stores and a strong online channel; competes with Merkamueble across the same whole-home furniture categories and exerts significant pricing pressure in the Spanish market.
- Leroy Merlin: Home improvement and furnishings retailer operating large-format Spanish stores and an online channel, competing with Merkamueble in furniture, kitchen, and home organization categories.
- El Corte Inglés: Spain's flagship department store with substantial home and furniture departments, omnichannel presence, and financing options, competing for the same Spanish household customers across furniture, mattresses, and home décor.
Emerging players
- Milani: Spanish-based online and showroom furniture retailer offering sofas, bedroom, and dining furniture at accessible price points, directly overlapping with Merkamueble's mid-market online assortment.
- Kave Home: Spanish design-led furniture and décor brand with growing online and physical presence, competing in living room, dining, bedroom, and décor categories with a more design-forward positioning than Merkamueble.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
MERKAMUEBLE social profiles
Digital presenceMERKAMUEBLE financial estimates
Financial estimateRevenue estimate
Valuation estimate
MERKAMUEBLE leadership team
Management profileNumber of profiles
MERKAMUEBLE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MERKAMUEBLE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MERKAMUEBLE
What does MERKAMUEBLE do?
Merkamueble sells furniture and home décor products across all major rooms of the house—including living room furniture, sofas, bedrooms, youth/children's furniture, mattresses and sleep products, tables, chairs, auxiliary furniture, kitchens, and decorative accessories—through its own e-commerce site and a network of more than 50 franchised physical stores across Spain. The company offers complementary services such as in-store 3D kitchen design consultation, professional delivery, assembly, third-party consumer financing, and a 14-day return policy.
Is MERKAMUEBLE a public or private company?
MERKAMUEBLE is a private company. It is classified as unknown and is currently operating.
When was MERKAMUEBLE founded?
MERKAMUEBLE was founded in 1974. It employs 51 to 100 people.
Where is MERKAMUEBLE based?
MERKAMUEBLE is headquartered in Seville, Spain, in the Europe region.
How does MERKAMUEBLE make money?
One revenue line is on record: furniture and Home Goods Sales.
Who are MERKAMUEBLE's main competitors?
Direct peers on record are Sklum, Maisons du Monde, Conforama and Westwing. Muebles Boom is listed as a regional player. Broad incumbents are IKEA, Leroy Merlin and El Corte Inglés. Emerging players are Milani and Kave Home.
Does MERKAMUEBLE have an API?
No public API is recorded for MERKAMUEBLE.
What industry is MERKAMUEBLE in?
MERKAMUEBLE's product category is Furniture Retail. Its primary akta.pro industry code is CRAFADAE, Home, Furniture & Home Improvement Online Retailers, with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 4491 and its SIC code is 5700.