Kirana

What Kirana does

Kirana (operating as MeroKirana) is a Nepal-based online grocery e-commerce platform owned and operated by Kirana Pasal Pvt. Ltd., a private limited company registered in Kathmandu in the Nepali calendar year 2076 (corresponding to 2019 in the Gregorian calendar). The platform enables Nepalese consumers to browse, build shopping lists, and order groceries, household items, baby products, and beauty products for direct home delivery across Nepal. Product assortment spans ten categories including Grocery, Bakery & Dairy, Beverages, Eggs & Meat, Household Items, Kitchen & Pet Food, Packaged Food, Baby Store, Beauty Store, and Vegetables & Fruits, with pricing displayed per unit in Nepalese Rupees.

The underlying technology is a conventional e-commerce stack comprising a web storefront at merokirana.com and dedicated native applications on both iOS (App Store ID 1495212464) and Android (com.merokirana), supported by a company-operated last-mile delivery fleet based out of the Kamalpokhari, Ward No. 28 headquarters in Kathmandu. A shopping list management feature enables customers to save recurring baskets for reordering. Distribution is entirely digital and owned — no physical retail footprint, marketplace model, or third-party logistics integrations are present in the disclosed information.

The business model is direct-to-consumer transaction-based product sales: revenue is generated per SKU at listed unit prices, with a Rs 50 delivery surcharge applied to orders under Rs 1,500 delivered outside Kathmandu's Ring Road. Marketing is digital-first across Facebook, Instagram, YouTube, Messenger, and email newsletter. No funding rounds, institutional investors, partnerships, executive leadership profiles, or revenue figures are disclosed in the source material.

Name

Kirana

Legal name

Kirana Pasal Pvt. Ltd.

Website

https://merokirana.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kirana (MeroKirana) is a Nepal-based direct-to-consumer online grocery e-commerce platform, operated by Kirana Pasal Pvt. Ltd. from Kathmandu, serving Nepalese households with web and mobile app ordering and company-operated home delivery across ten product categories.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

akta.pro secondary industry

On-Demand Grocery Delivery Marketplaces (AFAIAMAB)

Keywords

• Online grocery shopping
• Grocery delivery service
• Household essentials retail
• Mobile grocery app
• E-commerce grocery platform

Headquarters

HQ city

Kathmandu

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from the sale of grocery products including rice, dal, cooking oil, personal care items, household products, baby products, and more. Customers purchase products at listed prices with delivery fees applied for orders outside Ring Road under Rs 1500.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kirana (MeroKirana) operates an online grocery shopping platform serving Nepalese households with home delivery. The platform offers groceries, bakery and dairy, beverages, eggs and meat, household items, kitchen and pet food, packaged food, baby products, beauty products, and vegetables and fruits through a website and dedicated Android and iOS mobile apps, supported by an in-house delivery service.

Product overview

Kirana (operated as merokirana.com) is an online grocery shopping platform owned by Kirana Pasal Pvt. Ltd., offering a web-based e-commerce marketplace and companion mobile apps (Android and iOS). The core product is the MeroKirana Online Shopping Platform, which allows customers to browse and purchase groceries across categories including Grocery, Bakery & Dairy, Beverages, Eggs & Meat, Household Items, Kitchen & Pet Food, Packaged Food, Baby Store, Beauty Store, and Vegetables & Fruits. The platform features a Shopping Lists capability enabling users to create, manage, and reorder recurring purchases. Kirana's product portfolio consists of the unified online marketplace as the primary offering, complemented by mobile applications for Android and iOS, and an in-platform shopping list management tool.

Differentiator

Problem solved

Functional benefit

Products and services

• MeroKirana Online Grocery Shopping Platform An online grocery e-commerce platform that enables Nepalese households to browse, search, create shopping lists, and order groceries, household items, baby products, beauty products, bakery and dairy, beverages, eggs and meat, packaged food, kitchen and pet food, and vegetables and fruits for home delivery across Nepal. Accessible via website, Android mobile app, and iOS mobile app.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• HappyFresh: Online grocery platform operating in Southeast Asia (Indonesia, Malaysia, Thailand) with on-demand delivery of groceries and household essentials. Comparable mobile-first, multi-category grocery delivery model in an emerging Asian market.

Regional players

• Muncha.com: Nepalese online marketplace offering groceries, beauty, household, and baby products with nationwide delivery. Closest head-to-head Nepal-based peer for Kirana's specific category mix.
• Thulo.com: Nepal-based online marketplace for groceries, household items, and general merchandise. Comparable Nepalese e-commerce peer sharing the same domestic market, geography, and last-mile constraints.
• Daraz: Alibaba-backed South Asian e-commerce marketplace operating across Nepal, Bangladesh, Sri Lanka, Pakistan, and Myanmar. Most directly comparable Nepal-based digital commerce platform, though broader in category mix than Kirana.

Direct peers

• BigBasket: India's largest online grocery platform offering multi-category grocery, household, and personal care SKUs with scheduled and same-day delivery. Most directly comparable business model to Kirana in South Asia, differing mainly by market and scale.
• Blinkit: Quick-commerce grocery delivery platform (formerly Grofers) offering fast home delivery of groceries and essentials via mobile app in India. Closely mirrors Kirana's mobile-first, multi-category, direct-delivery grocery model.
• FreshDirect: US online grocery retailer offering scheduled delivery of fresh produce, groceries, and household essentials via owned fulfillment. Closely comparable operating model (owned inventory + owned delivery) for benchmarking unit economics.
• SastoDeal: Nepal-based online shopping marketplace offering groceries, electronics, fashion, and home essentials with delivery across Nepal. Direct Nepal-headquartered peer competing for the same online consumer wallet.

Broad incumbents

• Instacart: US online grocery platform connecting consumers to multiple retail partners for same-day delivery. Comparable category-leading online grocery marketplace, useful as a benchmark for category economics and platform dynamics.
• Amazon Fresh: Amazon's online grocery delivery service offering scheduled and same-day delivery of fresh and packaged groceries. Broad incumbent operating globally in online grocery, comparable as a category-defining reference point rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCqx5G-nARvUJL4f0VrlJwg
• Facebookfacebook.com/merokirana
• Instagraminstagram.com/mero_kirana
• LinkedInlinkedin.com/company/merokirana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirana