BigBasket
- Company typePrivate
- Founded2011
- HeadquartersBangalore, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What BigBasket does
BigBasket, legally Supermarket Grocery Supplies Private Limited, is India's largest online grocery retailer, founded in 2011 in Bengaluru by Hari Menon, Vipul Parekh and co-founders and majority-owned by Tata Digital (approximately 64%) since 2021. The platform sells more than 40,000 SKUs from over 1,000 brands across categories such as fresh produce, staples, dairy, packaged food, personal care and (via partnership with Croma) electronics, serving a customer base of over 25 million consumers across 300+ cities and towns. Operations run on a hybrid model combining scheduled slot delivery and quick commerce (BB Now, 15-30 minute delivery through dark stores), supported by roughly 900 dark stores, direct farm sourcing from approximately 40,000 farmers through 115 collection centres, and sub-brands including bbnow, bbinstant (unmanned workplace smart stores), BB Daily (milk subscription) and BB Star (loyalty membership).
The business monetises primarily through direct product sales (B2C) including a private-label portfolio (BB Royal, BB Popular, BB Gooddiet, BB Specialty) that contributes approximately 40% of total revenue, supplemented by subscription services (BB Star, BB Daily), advertising and brand listing fees from CPG partners, and emerging channels like bbinstant automated retail. Underlying technology comprises a proprietary e-commerce and quick commerce platform, a custom-built demand forecasting stack tuned for Indian demand patterns, and a dark-store based fulfilment network. By late 2025, BB Now quick commerce had become the dominant revenue contributor (approximately 80%), following a full pivot away from the previously scheduled-delivery-first model.
Strategically, BigBasket is in a turnaround phase: FY25 operating revenue of ₹9,866.7 crore declined 1.9% year-on-year with net loss widening 41.8% to ₹2,006.8 crore, but FY26 reportedly delivered roughly 60% YoY growth after the quick commerce pivot. In April-June 2026 the company overhauled senior leadership (new CEO Amit Nanda ex-Amazon, CGO Arpit Jaiswal ex-Google Pay India, new CPTO and COO), expanded bbinstant into Kolkata, and continued to deepen integration with the Tata Neu super app, while exploring a future IPO. The competitive landscape remains intense, with Blinkit (~46%) and Swiggy Instamart (~27%) holding the majority of the quick commerce market versus BigBasket's roughly 7%.
BigBasket firmographics
Firmographics- Name
- BigBasket
- Legal name
- Supermarket Grocery Supplies Pvt Ltd
- Website
- https://bigbasket.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
BigBasket industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Convenience Retailers (445131), Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Wholesale-Groceries & Related Products (5140), Retail-Convenience Stores (5412)
- akta.pro primary industry
- General Online Grocery (Full-Basket) (CRAHAIAA)
- akta.pro secondary industries
- Delivery-Only Dark Stores / Micro-Fulfillment Grocers (CRAHAIAD), Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
Keywords
Where BigBasket is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
BigBasket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (B2C): Core revenue from online grocery sales to consumers through website and app, including both scheduled delivery and quick commerce formats. Private labels contribute nearly 40% of total sales.
- Private Label Products: Own-brand products including BB Royal, BB Popular, BB Gooddiet, and BB Specialtyserving various categories. Private labels contribute approximately 40% of revenue.
- Subscription Services: BB Star membership program and BB Daily milk subscription service for customer retention and recurring revenue.
- Advertising and Brand Fees: Revenue from brand promotions, featured listings, and advertising on the platform. Retail media ad spend growing in India with platforms building advertising ecosystems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Competitive everyday pricing with discounts and promotional offers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
BigBasket product offering
Product offeringCore offering
BigBasket is an online grocery and supermarket platform that delivers personal and household essentials to consumers' doorsteps across India. It operates both scheduled slot-based delivery and BB Now quick commerce (15-30 minute delivery) through 900+ dark stores, offering 40,000+ products from 1,000+ brands including private label brands such as BB Royal, BB Popular, and BB Gooddiet.
Differentiator
Problem solved
Functional benefit
Brands
- bbnow: BigBasket's quick commerce service offering 15-30 minute grocery delivery.
- bbinstant
- bb Daily
- bb Star
- BB Now
Products and services
- BigBasket Online Grocery Platform Direct-to-consumer online grocery and supermarket platform delivering personal and household needs to customers' doorsteps, offering 40,000+ products from 1,000+ brands with both scheduled slot delivery and quick commerce options. Targeted at urban Indian consumers.
- BB Now Quick Commerce 15-30 minute grocery delivery service operating through 900+ dark stores across 60+ cities, offering 3,000-5,000+ essential grocery SKUs. Competes in quick commerce segment against Blinkit, Zepto, and Swiggy Instamart.
- BB Star Membership Loyalty and subscription membership program offering customer retention benefits and recurring revenue stream for BigBasket.
- BB Daily Subscription Milk subscription service integrated into the BigBasket main app for recurring daily delivery of milk and other daily essentials.
- bbinstant Workplace Convenience Cashless, unmanned smart stores deployed in corporate offices, workplaces, and residential communities offering 24x7 access to snacks, beverages, and daily essentials.
- Private Label Brands Own-brand private label products including BB Royal, BB Popular, BB Gooddiet, and BB Specialty serving various grocery categories, contributing approximately 40% of total sales.
Quantifiable outcome
- 40% of revenue from private labels
- +2 more outcomes
Companies that use BigBasket
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
BigBasket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BigBasket partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Royal Challengers Bengaluru (RCB)coreBigBasket partnered with RCB as official quick commerce partner for 2026 T20 League, including both men's and women's teams. Multi-season agreement featuring digital campaigns with Virat Kohli and on-ground activations.
- Rajasthan RoyalsminorIPL sponsorship with Rajasthan Royals in 2020 as part of 'Har Din Sasta' marketing campaign to position BigBasket as everyday value brand.
- Croma (Tata Group)corePartnership with Croma for electronics category expansion, extending BigBasket beyond traditional grocery into categories like electronics as part of growth strategy.
- Tata NeucoreBigBasket integrated with Tata Neu super app supporting last-mile and planned grocery deliveries following launch in 2022. Part of Tata's super-app ecosystem.
- Euler MotorsminorEuler Motors provides electric cargo vehicles for BigBasket's last-mile delivery operations, supporting EV fleet expansion.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
BigBasket competitors and assessment
Company assessmentDirect peers
- Blinkit (Zomato): India's leading quick commerce grocery platform, owned by Zomato, with ~46% market share versus BigBasket's ~7%. Operates dark stores delivering groceries in 10-15 minutes; directly comparable on product category, delivery model, and target urban consumer.
- Zepto: 10-minute grocery delivery startup operating dark stores in major Indian cities. Directly competes with BB Now on instant grocery delivery and shares BigBasket's customer base of urban Indian consumers seeking convenience.
- Swiggy Instamart: Quick commerce arm of Swiggy with ~27% market share. Offers 15-30 minute grocery delivery via dark stores, directly competing with BB Now for urban Indian consumers and overlapping on assortment of staples and essentials.
- JioMart (Reliance Retail): Reliance Retail's online grocery platform offering scheduled delivery and quick commerce across India. Comparable in product breadth, target customer, and omnichannel retail ambitions; backed by Reliance's deep capital and retail infrastructure.
- Amazon Now (Amazon India): Amazon India's quick commerce service competing in 10-15 minute grocery delivery. Directly comparable on delivery model, urban consumer target, and assortment breadth, with Amazon's logistics and capital backing.
- Flipkart Minutes: Flipkart's quick commerce vertical delivering groceries in 10-15 minutes. Competes with BB Now on instant delivery, assortment of staples and packaged goods, and urban Indian consumer base; backed by Walmart-owned Flipkart's scale.
Broad incumbents
- DMart (Avenue Supermarts): India's largest value-format physical supermarket chain with growing online presence. Competes with BigBasket on grocery assortment, value pricing, and Indian household consumer base; broader portfolio includes general merchandise and apparel not core to BigBasket.
- Spencer's Retail: Established Indian supermarket chain with brick-and-mortar stores and online grocery operations. Comparable on full-line grocery assortment and Indian consumer base; broader physical-retail footprint but smaller online scale than BigBasket.
Emerging players
- Dastgyr: B2B grocery and FMCG delivery platform serving small retailers in Pakistan and emerging markets. Compares as an emerging grocery distribution player addressing similar supply-chain challenges; intersects with BigBasket's B2B arm Supermarket Grocery Supplies.
- Udaan: Indian B2B commerce platform connecting manufacturers, wholesalers, and retailers across categories including grocery. Compares on the B2B wholesale grocery side alongside BigBasket's Supermarket Grocery Supplies subsidiary, with overlapping supplier and retailer ecosystems.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Customer concentration
BigBasket social profiles
Digital presenceBigBasket financial estimates
Financial estimateRevenue estimate
Valuation estimate
BigBasket leadership team
Management profileNumber of profiles
Profiles17 records
BigBasket subsidiaries and ownership
Company hierarchySubsidiaries2 records
BigBasket funding detail
Funding detailFunding overview
Funding rounds22 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BigBasket M&A and investment
M&A and investmentM&A6 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BigBasket
What does BigBasket do?
BigBasket is an online grocery and supermarket platform that delivers personal and household essentials to consumers' doorsteps across India. It operates both scheduled slot-based delivery and BB Now quick commerce (15-30 minute delivery) through 900+ dark stores, offering 40,000+ products from 1,000+ brands including private label brands such as BB Royal, BB Popular, and BB Gooddiet.
Is BigBasket a public or private company?
BigBasket is a private company. It is classified as corporate owned and is currently operating.
When was BigBasket founded?
BigBasket was founded in 2011. It employs 5,001 to 10,000 people.
Where is BigBasket based?
BigBasket is headquartered in Bangalore, India, in the Asia region.
How does BigBasket make money?
Four revenue lines are on record. Product Sales (B2C) is the primary driver. The others are private Label Products, subscription Services and advertising and Brand Fees.
Who are BigBasket's main competitors?
Direct peers on record are Blinkit (Zomato), Zepto, Swiggy Instamart, JioMart (Reliance Retail), Amazon Now (Amazon India) and Flipkart Minutes. Broad incumbents are DMart (Avenue Supermarts) and Spencer's Retail. Emerging players are Dastgyr and Udaan.
Does BigBasket have an API?
No public API is recorded for BigBasket.
What industry is BigBasket in?
BigBasket's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAHAIAA, General Online Grocery (Full-Basket), with a secondary code of CRAHAIAD, Delivery-Only Dark Stores / Micro-Fulfillment Grocers. Its NAICS code is 445131 and its SIC code is 5140.