Merrick Woods Country Day Schl

What Merrick Woods Country Day Schl does

Merrick Woods Country Day School is a privately held, family-owned summer day camp and year-round nursery school operating since 1956 from a 12-acre wooded campus at 1075 Merrick Avenue, Merrick, New York. The business serves children ages 3 through teens (entering 10th grade) across five age-differentiated programs — Pre-School (ages 3-4), Juniors (K-3), Seniors & Tweens (4-6), Top Notch Teens (7-10), and a Counselors-in-Training track — plus a year-round Day School for ages 3-4. On-site infrastructure includes three heated pools, 14 dedicated arts-and-crafts shops, climbing tower, zip line, challenge course, and athletic fields, with door-to-door bus transportation covering more than 15 Long Island communities.

The company runs on a tuition-based subscription model with seasonal summer enrollment (managed through CampBrain online registration) and year-round preschool tuition, supplemented by CIT program fees. Marketing and customer engagement rely on a community-led, direct-to-consumer motion: an Alumni Guestbook platform, Bunk1 photo portal, TextCaster parent messaging, Facebook, weekly PDF newsletters, and embedded video testimonials drive organic word-of-mouth referrals rather than paid acquisition. The Langbart family — Jack and Marsha as founders, with sons Adam, Andy, and Owen and Adam's wife Amy in current leadership — operates the business across ~32 staff; Adam Langbart has held full-time Director responsibilities since 1993 and previously served as President of the New York State Camp Directors Association. The camp holds American Camp Association accreditation and is operationally interlinked with the family-owned Greenwood Trails resident camp.

Name

Merrick Woods Country Day Schl

Legal name

Merrick Woods Country Day School

Website

https://merrickwoods.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Merrick Woods Country Day School is a family-owned Long Island summer day camp and nursery school operating since 1956 on a 12-acre Merrick, NY campus, serving children ages 3 through teens across age-differentiated programs with year-round preschool offerings.

Ownership category

akta.pro rank

Product category

Children's Summer Day Camp and Preschool Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (61162)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

akta.pro secondary industry

Full-Day Nursery Programs (EDACACAD)

Keywords

• Summer day camp
• Preschool education
• Youth recreation programs
• Nursery school
• Children's day camp

Headquarters

HQ city

Merrick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Summer Day Camp Tuition: Fees charged for summer day camp programs serving children ages 3-14 across multiple age divisions (Pre-School, Juniors, Seniors, Tweens, and Teens). Programs include traditional day camp activities, transportation, and specialty programs like TNT travel.
2. Day School Tuition: Year-round preschool and nursery school programs for toddlers and children ages 3-5, offering 2, 3, or 5 days per week options.
3. CIT Program Tuition: Counselors-in-Training program charges tuition for participation. Current rates available by contacting the camp directly.
4. Staff Salaries: Merrick Woods employs counselors, junior counselors, and CITs, paying salaries based on education level and assignment type. Junior counselors receive approximately $300-$400; CITs receive approximately $200-$300. All eligible staff can share in the $1500 perfect attendance bonus pool.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Merrick Woods Country Day School operates a traditional summer day camp and year-round preschool/day school at a 12-acre wooded campus in Merrick, NY. It serves children ages 3-14 through age-differentiated programs (Pre-School, Juniors, Seniors & Tweens, Top Notch Teens) with structured activities including swimming in three heated pools, athletics, 14 specialized arts and crafts shops, and travel-based teen trips. The operation is family-owned by the Langbart family, founded by Jack and Marsha Langbart in 1956, and has been running continuously for nearly 70 years.

Product overview

Merrick Woods Country Day School operates as a traditional summer day camp and year-round preschool/nursery school. The organization offers age-differentiated camp programs including Pre-School (ages 3-4), Juniors (Kindergarten-3rd grade), Seniors & Tweens (4th-6th grade), and Top Notch Teens travel program (grades 7-10). Core programming includes swimming, athletics, arts and crafts, club activities, and special events. The Day School provides preschool education for children ages 3-4 with developmental curriculum. All programs operate from the Merrick, NY campus established in 1956 and managed by the Langbart family since 1977.

Differentiator

Problem solved

Functional benefit

Brands

• Greenwood Trails Summer Camp: A related summer camp program mentioned as a destination for TNT trips (3 days at Greenwood Trails).
• TNT (Top Notch Teens)

Products and services

• Merrick Woods Summer Day Camp Full-day traditional summer day camp for children ages 3-14, operating on a 12-acre wooded campus in Merrick, NY with swimming, athletics, arts and crafts, and age-group programming. Includes door-to-door transportation across 15+ Long Island communities.
• Merrick Woods Day School (Preschool) Year-round nursery school and preschool program for young children, sharing the Merrick Woods campus and run by the same Langbart family. Designed to support social, emotional, intellectual, and physical development of preschool-age children.
• Pre-School Summer Program Summer camp program specifically designed for the youngest campers (ages 3-4), with developmentally appropriate activities, swimming instruction, and introductory arts and crafts.
• Juniors Summer Program Summer camp program for elementary-age children, featuring age-appropriate athletics, swimming, arts and crafts, and group activities.
• Seniors & Tweens Summer Program Summer camp program for older youth (tweens), providing age-appropriate athletics, leadership-style activities, swimming, and arts and crafts.
• Top Notch Teens (TNT) Travel Program Travel-based summer program for the oldest campers (teens), featuring multi-day trips and excursions away from the Merrick campus.

Quantifiable outcome

• Two swims per day for all campers
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Greenwood Trails Summer CampcoreStrategic or Co-development PartnerRelated camp program co-owned and operated by the Langbart family. Listed as a destination trip for Merrick Woods TNT teen travel program. Adam Langbart serves in key leadership positions at both Merrick Woods and Greenwood Trails.
• American Camp AssociationminorOthersProfessional membership organization for the camp industry. Accreditation signals compliance with safety standards and best practices.
• Creative NavigationminorImplementation/ SI/ Consulting PartnerWebsite design and maintenance partner responsible for merrickwoods.com site design and hosting.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Woodmont Day Camp: Long Island-based traditional day camp operating on a large campus with swimming, athletics, arts, and travel programs for children of similar age ranges to Merrick Woods. Directly comparable in geography, offering mix, and target customer.
• Crestwood Country Day Camp: Long Island day camp serving children ages 3-15 with swimming, sports, arts, and specialty programs on a multi-acre campus. Closely comparable in scale, age segmentation, and family-oriented programming.
• Camp W Day Camp: Long Island day camp offering traditional summer activities, swim instruction, and elective programs to elementary and middle-school children. Comparable age segmentation, swimming emphasis, and Long Island family customer base.
• Winike Entertainment / Camp Programs: Long Island-based children's summer programs and events provider offering day-camp-style activities and entertainment for similar age cohorts. Overlaps in target customer and activity-based programming model.
• Sid Jacobson JCC Day Camp: Long Island JCC-affiliated day camp serving preschool through middle-school children with traditional activities, swim, and specialty electives. Comparable in target market, programming structure, and geographic footprint.

Others

• American Camp Association: National industry association that accredits youth camps, including Merrick Woods. Acts as an ecosystem/standards body rather than a competitor, but governs accreditation and best practices relevant to Merrick Woods' compliance posture.
• Greenwood Trails Summer Camp: Related sleepaway camp co-owned and operated by the Langbart family and used as a destination trip for Merrick Woods' TNT teen program. Directly affiliated rather than competitive, but provides a useful benchmark for utilization of similar camp infrastructure.

Broad incumbents

• 92Y Day Camp: Established New York City-based day camp program run by a large community organization, serving similar age groups with traditional activities. Comparable programming model but backed by a much larger institutional operator.
• YMCA of Long Island Day Camps: Network of YMCA-operated day camps across Long Island serving broad age ranges with traditional activities. Competes for similar families but operates a wider portfolio of community programming at multiple sites.

Regional players

• Camp Towanda: Premier Northeastern private sleepaway camp (Honesdale, PA) serving children of similar ages with extensive activities. Comparable in programming depth and family demographic, but operates as an overnight camp rather than a day camp.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/merrick-woods-country-day-schl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merrick Woods Country Day Schl