Metafoor Media

What Metafoor Media does

Metafoor Media B.V. is a privately held Dutch video production company founded in 1995 and headquartered in Leeuwarden, Netherlands. Operating with a five-person team led by two Directors (Harry Nijkamp and Erik Larkens) and three filmmakers, the company delivers bespoke "moving image" communication services to large Dutch enterprises across insurance, energy, logistics, education, food & beverage, and pension sectors. Its named client portfolio includes PostNL, FrieslandCampina, Nationale Nederlanden, Gasunie, FBTO, De Friesland, TKP Pensioen, EBN, and Fierder Onderwijs.

The company's core offering is organized around five integrated service lines: video production, animation, infographics, podcast production, and VR/360 immersive experiences. The VR/360 capability is delivered through a strategic partnership with The Imagineers, supporting citizen participation and environmental communication applications. The company's stated methodology emphasizes understanding the client's intended message and "the question behind the question" before producing content, and it helps formulate content guidelines for clients.

Metafoor Media operates as a professional services firm (B.V.) with custom, quote-based pricing and no publicly disclosed rates. Its go-to-market is sales-led and direct, relying on its website, organic social media (Instagram, Facebook, LinkedIn), and low-friction inbound channels including phone, email, WhatsApp Business, and in-person visits to its Leeuwarden office. There is no disclosed funding, no institutional investors, no parent company, and no M&A activity. Geographic operations are confined to the Netherlands.

Name

Metafoor Media

Legal name

Metafoor Media B.V.

Website

https://metafoormedia.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Metafoor Media B.V. is a five-person Dutch video production studio in Leeuwarden, founded 1995, offering bespoke video, animation, infographic, podcast, and VR/360 content to large Dutch enterprises across insurance, energy, logistics, education, and pension sectors.

Ownership category

akta.pro rank

Product category

Corporate Video Production

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Motion Graphics & Title Design (MPADACAD)

akta.pro secondary industry

Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH)

Keywords

• Corporate video production
• Animation services
• Podcast production
• VR content creation
• Infographics design

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Video and Animation Production: Bespoke content creation services including video production, animation, infographics, podcasts, and VR/360 content. They work with clients to understand their communication needs and produce tailored moving image content to help clients achieve their goals and create movement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Metafoor Media is a Dutch media production company that creates moving-image content for enterprise clients. It produces corporate video, animation, infographics, podcasts, and VR/360 experiences, beginning each engagement by identifying the communication goal (the 'question behind the question') before producing tailored content for clients in insurance, energy, logistics, education, pension, and government sectors.

Product overview

Metafoor Media is a video production and motion content company offering five core services that work together as a unified creative offering: Video (full production from concept to delivery), Animation (motion graphics and animated explainers), Infographics (static visual content), Podcasts (audio storytelling), and VR/360 (immersive virtual reality experiences). The company specializes in 'moving image' communication, helping clients tell their stories and create movement in their target audiences. Services are often combined—such as video with animation or podcasts with visual content—to meet specific client communication needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Full-service corporate video production for Dutch enterprises. The offering includes helping clients define their message, target audience, and goals, developing content guidelines and strategy, and producing the final video. Used by organizations for internal and external communications, marketing, training, and campaign storytelling.
• Animatie (Animation) Animation and motion graphics service that simplifies complex concepts through movement and can take viewers to places not easily accessible. Can be combined with live-action film. Used by enterprise clients to explain products, processes, and transformations in an engaging visual format.
• Infographics Static visual content production including infographics, posters, and flyers designed to communicate messages effectively through visual thinking. Targeted at enterprise clients needing clear at-a-glance communication assets.
• Podcasts Podcast production service focused on storytelling and reaching target audiences through audio. Can be combined with video content. Used by enterprise clients for branded audio content and audience engagement.
• VR/360 Virtual reality and 360-degree video experience production, delivered in partnership with The Imagineers. Enables immersive viewing, including from locations normally inaccessible (e.g., atop turbines, inside machinery). Applied to citizen participation and environmental communication use cases.

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The ImagineerscoreStrategic or Co-development PartnerStrategic partnership for VR/360 content production. Together with The Imagineers, they create tools that help with citizen participation and environmental communication. The partnership enables immersive experiences for visualizing plans and projects in ways viewers couldn't otherwise access.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• MediaMonks (S4 Capital / Monks): Global content production and creative services firm with Dutch roots, offering video, animation and immersive content at enterprise scale. Adjacent competitor to Metafoor with overlapping capabilities but vastly larger footprint and pricing power.

Direct peers

• Wefilm: Dutch film and video production company creating branded films, commercials and corporate content for Dutch and international clients. Directly comparable to Metafoor Media on production craft, B2B motion-content delivery and Dutch enterprise client base.
• DEPT®: Large Dutch-headquartered digital agency combining technology, creative and content production, including video and motion work. Competes with Metafoor for enterprise moving-image briefs but at much larger scale and broader scope.
• MassiveMusic: Amsterdam-based music, sound and audio branding agency with podcast and audio-content capabilities. Comparable to Metafoor's podcast service line and shares Dutch enterprise client base, though specializes in audio rather than full moving-image production.
• Submarine: Amsterdam-based animation and motion-graphics studio producing animated features, series and branded content. Closely comparable to Metafoor's animation offering and shared Dutch enterprise/government client base.
• Cavalry (creative agency): Dutch creative agency producing film, animation and branded content for enterprise clients. Comparable in size, geography and service mix to Metafoor Media, and competes for similar Dutch mid-market and corporate-comms briefs.
• New Frontiers (Dutch production house): Dutch film and content production house producing corporate films, brand content and documentaries. Directly comparable to Metafoor on B2B moving-image production and Dutch enterprise client roster.
• Ambassadors Creative Agency: Dutch creative agency producing brand films, campaigns and content for major Dutch and international brands. Comparable to Metafoor on moving-image production for enterprise marketing and communications use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/metafoormedia
• LinkedInlinkedin.com/company/metafoor-media
• Instagraminstagram.com/metafoormedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metafoor Media