P.H.U. METAL-HURT D.Rafińska, B. Wesołowska Sp. j.

What P.H.U. METAL-HURT D.Rafińska, B. Wesołowska Sp. j. does

P.H.U. METAL-HURT D.Rafińska, B. Wesołowska Sp. j., operating commercially as Sea-Horse, is a Polish family-owned manufacturer of residential bathroom equipment headquartered in Toruń. Founded in 1994, the company designs, produces and distributes shower cabins (across the DUSO, STYLIO, FRESH LINE, EASY IN, CREATIVE, FOLDEX, SIGMA, STELLAR and NERO series), shower trays in SMC, acrylic and NEOSTONE SMC materials, linear and point drains (EN 1253 certified), bathroom faucets (OVE, LOFTEA, LOTI, PESO, CEDI series in chrome, black, gold and combined finishes), and shower accessories. Production and warehousing occupy approximately 10,000 m² of floor space, with the majority of assembly performed manually to support quality control.

The company's revenue model is wholesale/retail hardware sales through a multi-tier distribution network: five major DIY/bauhaus chains (including Leroy Merlin) at the national tier, more than 1,000 smaller specialty bathroom retailers and e-commerce partners at the regional tier (such as 1lazienka.pl, stylowalazienka.pl, Art Łazienka, Lamco, Onyx Łazienka, and Allegro marketplace sellers), and direct sub-brand distribution via duso.pl. Regional sales managers and a network sales team support retail partner coverage, while pricing is communicated through PDF/XLS price lists (current edition dated 7 May 2026) and an online 3D flip-book catalog. Differentiators include RAL-classic color-matched linear drains, CleanGLASS water-repellent coating on ESG safety glass, mirror-coated shower cabins for small bathrooms, and modular configurations across walk-in, corner, quadrant, pivot, sliding and folding door geometries.

The business is a privately held Polish general partnership (spółka jawna) with no external investors or funding rounds disclosed, led after a generational succession by the son of one of the two co-founders, with D. Rafińska and B. Wesołowska continuing as named partners. Operations are concentrated in Poland, with German-language product pages indicating exploratory cross-border interest.

Name

P.H.U. METAL-HURT D.Rafińska, B. Wesołowska Sp. j.

Legal name

P.H.U. METAL-HURT D.Rafińska, B. Wesołowska Sp. j.

Website

https://metalhurt.com.pl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Sea-Horse is a family-owned Polish manufacturer of bathroom equipment, producing shower cabins, shower trays, linear drains and faucets in Toruń and distributing them via five DIY chains (including Leroy Merlin) and over 1,000 smaller retailers across Poland.

Ownership category

akta.pro rank

Product category

Bathroom Equipment Manufacturing

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro industry

PRIMARYIMADALAA

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures)

Industrials, Manufacturing & Construction/Building Materials & Products/Plumbing Fixtures & Piping Products

Keywords

• Shower cabin manufacturing
• Bathroom fixtures
• Linear shower drains
• Bathroom faucets
• Shower trays

Headquarters

HQ city

Toruń

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom Equipment Manufacturing and Distribution: P.H.U. Metal-Hurt operates as a manufacturer and distributor of shower cabins, shower trays, linear drains, bathroom faucets, accessories, and shower panels. Revenue is generated through the sale of physical products via a multi-channel distribution network including DIY retail chains and smaller retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

P.H.U. METAL-HURT manufactures and distributes residential bathroom equipment under the Sea-Horse brand (and DUSO sub-brand), including shower cabins, shower trays in SMC/acrylic/NEOSTONE, linear and point drains, bathroom faucets, and shower accessories. Production is largely manual and the company sells wholesale to five national DIY/bauhaus chains and more than 1,000 smaller retail and online partners across Poland.

Product overview

P.H.U. METAL-HURT is a Polish manufacturer of bathroom equipment under the Sea-Horse brand. The product portfolio consists of four core categories: (1) Shower Cabins (Kabiny Prysznicowe) offered under multiple series including DUSO, STYLIO, FRESH LINE, EASY IN, and FOLDEX, with various configurations such as walk-in, corner entry, quadrant, round, and folding door models; (2) Shower Trays (Brodziki) available in SMC, acrylic, and NEOSTONE SMC materials; (3) Linear Drains (Odpływy Liniowe) with design variants including 2 IN 1, LINE, QUADRATE, CUBE, GLASS, WALLPLATE, and SLIM; and (4) Faucets/Batteries with multiple series (OVE, LOFTEA, LOTI, PESO, CEDI) offering chrome, black, gold, and combined finish options. The company also produces shower accessories including panels, rainfall showers, and shelves. Products are distributed through major retail chains and over 1,000 smaller customers across Poland.

Differentiator

Problem solved

Functional benefit

Brands

• Sea-Horse: Primary brand for shower cabins, shower trays, linear shower drains, bathroom fixtures, accessories and showers. Marketed under the tagline 'Łazienka w dobrym stylu' (Bathroom in good style).
• DUSO

Products and services

• Shower Cabins (Kabiny Prysznicowe) Shower enclosures available in multiple configurations including walk-in, corner entry, quadrant, sliding, folding, pivot and round models. Offered under multiple series such as DUSO, STYLIO, FRESH LINE, EASY IN, CREATIVE, FOLDEX, SIGMA, STELLAR and NERO, sold to retail partners in Poland.
• Shower Trays (Brodziki) Shower trays available in SMC, acrylic and NEOSTONE SMC materials, in various shapes and sizes for different installation requirements. Distributed to retail partners across Poland.
• Linear Drains (Odpływy Liniowe) Linear floor drains for barrier-free showers, available in design variants including 2 IN 1, LINE, QUADRATE, CUBE, GLASS WHITE, GLASS BLACK, WALLPLATE 2IN1 and SLIM. Available in any color from the RAL classic palette and quality-certified to EN 1253.
• Point Drain Set (Badablauf-Set mit Rost) Square point drain set with stainless steel grate for floor installation, with water trap height up to 40 mm and EN 1253 certification. Sold to retail partners.
• Bathroom Faucets / Batteries (Baterie) Bathroom and kitchen faucets available in multiple series (OVE, LOFTEA, LOTI, PESO, CEDI, ELIPTO) with finishes including chrome, black, gold and combined options (black-gold, chrome-black). Types include washbasin, bathtub, shower, bidet, kitchen, freestanding and recessed rain shower models. Sold to retail partners.
• Shower Accessories (Akcesoria Natryskowe) Additional bathroom equipment including shower panels, rainfall showers, hand showers, shelf systems for walk-in cabins and related spare parts. Sold to retail partners.
• DUSO Series Shower Cabins DUSO sub-brand shower cabins featuring round, corner entry and walk-in models with sliding and hinged doors, including bathtub screens (Faltwand). Distributed via a separate DUSO brand channel.

Quantifiable outcome

• Several dozen complaints ratio relative to thousands of cabins sold (as per sales-to-complaint ratio footnote on homepage)

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Leroy MerlincoreChannel Partner/ Reseller/ DistributorLeroy Merlin is one of five major DIY/bauhaus retail chains that distribute Sea-Horse bathroom products nationally across Poland, representing a primary distribution channel.
• DUSO (DUSO brand via duso.pl)coreChannel Partner/ Reseller/ DistributorDUSO is a separate bathroom brand also under the P.H.U. Metal-Hurt company umbrella. The company lists DUSO products on www.duso.pl and distributes four-sided shower cabins under this sub-brand.
• Dom z Ogrodem (Magazine)minorGTM or Marketing PartnerDom z Ogrodem magazine has featured Sea-Horse products across dozens of issues from 2016 to 2024, including articles on new CREATIVE series cabins, battery series, NEOSTONE trays, EMI rain shower, STYLUS freestanding faucet, and STYLIO cabin series.
• Świat Wnętrz (Magazine)minorGTM or Marketing PartnerŚwiat Wnętrz magazine has featured Sea-Horse across numerous issues covering YO battery series, EASY IN cabins, BK260 cabin, FRESH LINE mirror cabins, BJC110 faucet, FOLDEX cabins, and the new CREATIVE series. Coverage spans July 2019 through August-September 2024.
• Łazienka (Magazine)minorGTM or Marketing PartnerŁazienka magazine published by Publikator featured Sea-Horse's FOLDEX and Stellar shower cabins and AVERSE shower panel across issues from 2016 to 2017.
• M jak mieszkanie (Magazine)minorGTM or Marketing PartnerM jak mieszkanie magazine featured the EASY IN model BK253 shower cabin in issue 2/2016, showing the cabin in an interior design project by studio Odwzorowanie.
• Design Biznes (Magazine)minorGTM or Marketing PartnerDesign Biznes magazine featured Sea-Horse EASY IN shower cabins in an article about functional bathrooms in issue 2/2018.
• Wnętrza (Magazine)minorGTM or Marketing PartnerWnętrza magazine included the SIGMA series shower cabin in their 'Łazienka – wanny i kabiny prysznicowe' (Bathroom – bathtubs and shower cabins) roundup in 2017.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Deante: Polish manufacturer of bathroom fittings, faucets, and shower accessories distributed through Polish retail and DIY chains. Closely comparable product portfolio (faucets, accessories) and overlapping customer base with Sea-Horse.
• Cersanit: Polish bathroom manufacturer producing ceramics, shower enclosures, and bathroom furniture, with similar mass-market and DIY-channel distribution. Direct competitor in Poland with overlapping product lines in shower enclosures and sanitary ware.
• Sanplast: Polish shower enclosure and tray manufacturer sold through Polish retail and DIY channels. Direct competitor in shower cabins and trays, similar mass-market positioning.
• KFA Armatura: Polish manufacturer of bathroom and kitchen faucets and fittings. Operates in the same value and mid-premium tiers as Sea-Horse's OVE and LOFTEA faucet series, with overlapping Polish retail and DIY distribution.
• Ravak: Czech shower enclosure and bathtub manufacturer with strong presence in Central European DIY and bathroom retail. Closely comparable product category (shower cabins and trays) and partially overlapping geography.

Broad incumbents

• Hansgrohe: German premium shower and faucet manufacturer with established Polish distribution and brand recognition. Overlaps with Sea-Horse's higher-end shower cabins and faucet lines at the same DIY retail accounts.
• Roca: Global Spanish-headquartered bathroom fixtures manufacturer with broad portfolio across ceramics, faucets, shower enclosures, and accessories. Sells through the same Polish DIY chains (including Leroy Merlin) and competes broadly across Sea-Horse's categories.
• Grohe: Global German bathroom and kitchen fittings brand (LIXIL group) selling across Polish DIY and specialty retail. Direct overlap with Sea-Horse's faucet and shower accessory categories at premium and mid tiers.
• Ideal Standard: International bathroom solutions company with presence across ceramics, faucets, and shower systems. Sells in Polish retail and competes with Sea-Horse across multiple product lines.
• Kludi: German bathroom faucet and shower manufacturer with European-wide distribution including Poland. Comparable in faucets and shower fittings with overlapping retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seahorselazienki
• LinkedInlinkedin.com/company/p.h.u.-metal-hurt-d.rafi%C5%84ska-b.-weso%C5%82owska-sp.-j.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P.H.U. METAL-HURT D.Rafińska, B. Wesołowska Sp. j.