Metalia
Metalia is a Quebec-based manufacturer of heavy-duty modular storage cabinets, workstations, and toolboxes that serves automotive dealerships, industrial manufacturers, mining, military, and other sectors across North America via direct sales and a distributor network.
- Company typePrivate
- Founded1996
- HeadquartersChambly, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Metalia does
Metalia is a privately held, Quebec-based manufacturer founded in 1996 that designs and builds heavy-duty modular storage cabinets, workstations, and toolboxes for industrial and automotive customers. Its product portfolio spans four core lines — MS Series modular cabinets and shelf-drawers, WRS configurable workstations, MRS professional toolboxes, and X Series mobile tool chests — plus accessories such as LED lighting, mobile carts, and digital-locking hardware. The company is differentiated by a Swiss-engineered Delrin® rolling system using NASA-selected materials, a 440 lb-per-drawer load rating (10% above industry standard), 14-gauge steel drawer faces, and a lifetime warranty on drawers, rolling systems, welds, doors, and handles.
The company's go-to-market is a hybrid of direct enterprise sales and regional distributor partnerships across North America. Metalia operates a manufacturing facility and headquarters in Chambly, Quebec, and maintains dedicated sales offices in Atlanta, Georgia and Mexico City for the US and Mexican markets, complemented by distributors including MSK Canada, Groupe Maska, and Action Office Interior for territory coverage and installation. Pricing is quote-based with no public list; customers configure products via an online 3D workstation configurator and request quotes. The customer base is concentrated in automotive dealerships (the primary vertical) but also spans industrial manufacturing, mining, military, institutional, healthcare, and agriculture segments, with case studies naming enterprise customers such as Western Sales Ltd. (John Deere), BRP (Bombardier Recreational Products), Wyoming Valley Motors, and Moto Illimitées.
Metalia is controlled by the Key family, with founder Serge Key handing the presidency to Kevin Key in 2018 after Kevin's involvement across the business since 2010. The firm supports its market presence through trade shows (NADA, PROMAT), case-study content marketing, and motorsport sponsorships. There is no disclosed external funding, no acquisitions, and no publicly stated revenue figure.
Metalia firmographics
Firmographics- Name
- Metalia
- Legal name
- Metalia
- Website
- https://metalia.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Metalia is a Quebec-based manufacturer of heavy-duty modular storage cabinets, workstations, and toolboxes that serves automotive dealerships, industrial manufacturers, mining, military, and other sectors across North America via direct sales and a distributor network.
- Ownership category
- akta.pro rank
Metalia industry classification
Industry- Product category
- Industrial Storage Cabinets and Workstations
- NAICS
- All Other Fabricated Metal Product Manufacturing (33299)
- SIC
- Sheet Metal Work (3444)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
- akta.pro secondary industry
- Shelving & Racking Retail (Wall, Freestanding, Garage/Utility) (CRAIAJAB)
Keywords
Where Metalia is headquartered
LocationHeadquarters
- HQ city
- Chambly
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Metalia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Modular Cabinets: Sale of modular drawer cabinets (MS Series) with various widths (30", 36", 48", 60"), drawer configurations, and accessories. Sold through direct sales and distributor network.
- Hardware Sales - Workstations: Sale of WRS workstation systems with unlimited configurations, including preconfigured options and custom builds through online configurator.
- Hardware Sales - Toolboxes: Sale of MRS professional-grade mobile toolboxes available in 30" to 90" widths with various drawer configurations and customization options.
- Drawers for Shelves: High-capacity drawer inserts for existing shelving systems, allowing customers to upgrade their storage with Metalia's drawer technology.
- Accessories and Components: Sale of supplementary products including LED lighting, dividers, separators, back panels, countertops, and mobile carts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing - No public pricing available |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Metalia product offering
Product offeringCore offering
Metalia manufactures and sells heavy-duty modular storage cabinets, configurable workstations, and professional-grade mobile toolboxes for automotive dealerships, industrial facilities, and manufacturing operations. The product portfolio spans the MS Series of modular cabinets and shelf drawers, WRS workstations with digital locking, and MRS Series toolboxes, all built around proprietary Delrin® rolling systems. Sales are conducted via direct enterprise field sales offices in Canada, the US, and Mexico, supplemented by an established distributor network.
Product overview
Metalia is a manufacturer of heavy-duty industrial storage and workbench solutions based in Chambly, Quebec. The product portfolio consists of four main product lines: MS Series Modular Cabinets and Drawers for Shelves (for high-density parts storage with 440 lb drawer capacity), WRS Workstations (configurable workbenches for automotive and industrial service departments), and MRS Series Toolboxes (mobile professional-grade tool storage). All products feature Delrin rolling systems, powder coat finish, and digital locking options. The offering is complemented by accessories and an online configurator tool for custom workstation design.
Differentiator
Problem solved
Functional benefit
Brands
- MS Series: Modular drawer cabinet series with full height sidewalls, 14 gauge drawer face, and Delrin rolling system
- WRS Series
- MRS Series
- X Series
Products and services
- MS Series Modular Cabinets Heavy-duty modular drawer cabinets featuring full-height sidewalls, 14 gauge drawer face, and Delrin® rolling system. Available in 30″, 36″, 48″, and 60″ widths with 24″ depth, including mobile cabinet variants and accessories. Designed to transform up to 70% of the space used by regular shelves into profit-making floor space, serving automotive dealerships, parts departments, manufacturing, mining, military, healthcare, and agricultural operations.
- MS Series Drawers for Shelves High-capacity drawers designed for integration with existing shelving systems in 36″ and 48″ widths at 18″ or 24″ depths. Provides better inventory control, improves organization, and increases picking rate by 25% compared to traditional bin boxes. Targeted at parts departments and storage facilities looking to upgrade existing shelves with heavy-duty drawer technology.
- WRS Workstations Configurable workstations offering unlimited configurations of bases, full-height cabinets, head units, and countertops. Features patented one-piece aluminum handles with integrated digital locking mechanism, double-walled cabinet doors, and NIOSH-standard 34″ ergonomic work height. Designed to boost productivity and organization for automotive service departments and industrial users. Available as preconfigured workstations or via an online 3D configurator for custom builds.
- MRS Series Toolboxes Professional-grade toolboxes designed for high-performance mechanics, available in 30″ to 90″ widths with various drawer configurations. Features 440 lb capacity per drawer, 14 gauge drawer face, solid aluminum handle, and unlimited personalization options. Targeted at automotive mechanics, service technicians, and industrial professionals.
Quantifiable outcome
- 70% floor space reduction when switching from shelving to drawer systems
- +3 more outcomes
Companies that use Metalia
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles1 record
Metalia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Metalia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MSK CanadacoreMSK Canada is an industrial distributor and space optimization expert that sells, installs, and configures Metalia products for customers across Canada. They have completed multiple installations including Areo-Fire and Accès Location+ projects.
- Groupe MaskacoreLocal Quebec distributor representing Metalia in the Montérégie region, handling sales and installation of workstations and storage solutions.
- Action Office InteriorminorSaskatchewan-based office and industrial interior specialist that recommended and installed Metalia drawers for Western Sales Ltd. (John Deere dealer).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Metalia competitors and assessment
Company assessmentDirect peers
- Rousseau Metal:
- Lista International: Lista International (owned by Stanley Black & Decker) manufactures modular drawer cabinets, workstations, and tool storage for industrial and automotive markets, directly competing with Metalia's MS, WRS, and MRS product lines across North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Metalia social profiles
Digital presenceMetalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metalia leadership team
Management profileNumber of profiles
Profiles1 record
Metalia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metalia
What does Metalia do?
Metalia manufactures and sells heavy-duty modular storage cabinets, configurable workstations, and professional-grade mobile toolboxes for automotive dealerships, industrial facilities, and manufacturing operations. The product portfolio spans the MS Series of modular cabinets and shelf drawers, WRS workstations with digital locking, and MRS Series toolboxes, all built around proprietary Delrin® rolling systems. Sales are conducted via direct enterprise field sales offices in Canada, the US, and Mexico, supplemented by an established distributor network.
Is Metalia a public or private company?
Metalia is a private company. It is classified as family owned and is currently operating.
When was Metalia founded?
Metalia was founded in 1996. It employs 51 to 100 people.
Where is Metalia based?
Metalia is headquartered in Chambly, Canada, in the North America region.
How does Metalia make money?
Five revenue lines are on record. Hardware Sales - Modular Cabinets are the primary driver. The others are hardware Sales - Workstations, hardware Sales - Toolboxes, drawers for Shelves and accessories and Components.
Who are Metalia's main competitors?
Direct peers on record are Rousseau Metal and Lista International.
Does Metalia have an API?
No public API is recorded for Metalia.
What industry is Metalia in?
Metalia's product category is Industrial Storage Cabinets and Workstations. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B), with a secondary code of CRAIAJAB, Shelving & Racking Retail (Wall, Freestanding, Garage/Utility). Its NAICS code is 33299 and its SIC code is 3444.