What Groupe Maska does

Groupe Maska is a Quebec-based, family-owned automotive and diesel aftermarket distribution and service company founded in 1950 by Aurel Letendre and now in its third generation of family ownership. The company operates 8 retail branches across the South Shore of Montreal and Montérégie region, supported by 307+ employees and a fleet of 158+ delivery vehicles. It distributes automotive parts and supplies to independent garages, heavy diesel fleet operators, agricultural operators, industrial facilities, hospitals, and individual motorists, with revenue generated across parts distribution, professional repair services, paint and body shop supply, and generator sales and service.

The company is organized around three core divisions: automotive parts and mechanical service, diesel parts and repair (with 12 of 22 service bays dedicated to heavy diesel at the Saint-Hyacinthe headquarters), and automotive paint and body shop supply operated under PPG's platinum distributor relationship and the ProColor franchise. Supporting specialized workshops include electrical (starters and alternators), hydraulic (custom hose fabrication), injection (authorized for Bosch, Stanadyne, Delphi, Denso, Zexet, and Alliant Power diesel fuel systems), and emissions-related services (DPF cleaning and Ministry of Transport-recognized smoke testing). The diesel division holds authorized warranty service status with Detroit Diesel, Caterpillar, and Cummins since 1971, and the generator division provides emergency and standby units ranging from 1 watt to 1 megawatt with 24/7 support. The Saint-Hyacinthe headquarters complex spans 75,000 ft² of buildings on 180,105 ft² of land.

The business combines a sales-led direct motion — field representatives, eight retail storefronts, and a Nexpart/Dave B2B web ordering portal for registered customers — with channel partnerships through the Uni-Sélect Auto Parts Plus network (since 1995) and the PPG paint network. Revenue is generated through transactional parts sales, professional service work, and hardware sales including new and rebuilt diesel engines and generators. Pricing is quote-based and not publicly disclosed. The most recent strategic actions include the 2022 opening of the Mont St-Hilaire warehouse-style replenishment branch, prior branch acquisitions in Boucherville (2011) and Waterloo (2015), and continued deepening of the Uni-Sélect and PPG ecosystems.

Name

Groupe Maska

Legal name

Groupe Maska inc.

Website

https://groupemaska.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Groupe Maska is a family-owned Quebec automotive and diesel aftermarket distributor and service provider operating 8 retail branches across the South Shore of Montreal since 1950. It serves independent garages, fleet operators, agricultural and industrial customers with parts, repair services, paint distribution, and generator sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-hyacinthe

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Parts Distribution: Sale of automotive parts and equipment through 8 retail stores covering South Shore of Montreal. Inventory of several million dollars in parts across the network.
2. Diesel Service and Repair: Complete diesel engine repair services from tune-ups to full rebuilds. Authorized warranty service for major engine manufacturers (Detroit Diesel, Caterpillar, Cummins).
3. Automotive Paint and Body Shop: Distribution of PPG automotive and commercial paint, auto body supplies, and replacement parts. Platinum member of PPG network. ProColor franchise for collision repair shops.
4. Specialized Workshops: Electrical (starters/alternators), hydraulic (custom hose fabrication), and injection repair services for industrial and agricultural equipment.
5. Diesel Parts Sales: Diesel engine parts including Caterpillar, Cummins, Detroit, Perkins, Kubota brands. Also sells complete new and rebuilt engines. Distributes diesel lubricants, DEF (urea), and lubrication system pumps.
6. Generators: Emergency generator sales, rental (on trailers), and repair services. Covers range from 1 to 1 million watts.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Groupe Maska is a Quebec-based automotive aftermarket parts distributor and service provider operating 8 retail branches across Montreal's South Shore and Montérégie region. The company distributes replacement parts for light- and heavy-duty vehicles through authorized dealer relationships with major brands including Caterpillar, Cummins, Detroit Diesel, and AC Delco-GM. It also operates paint and body product distribution (PPG Platinum), diesel workshops, and electrical/hydraulic/injection service workshops.

Product overview

Groupe Maska is a Quebec-based automotive aftermarket distributor and service provider operating 8 retail branches across Montreal's South Shore and Montérégie region since 1950. The company operates under the Auto Parts Plus banner within the Uni-Select wholesale network, offering a multi-category portfolio organized into three divisions: (1) Automotive Division — mechanical parts and services plus paint/body shop under PPG/Color Plus/ProColor banners; (2) Diesel Division — parts (Caterpillar, Cummins, Detroit, Kubota, Perkins engines and components) and full-service workshop with 12 bays; and (3) Generator Division — emergency generators with 24/7 support. Supporting specialized workshops include electrical (starters/alternators), hydraulic (custom hose fabrication), injection (Bosch/Stanadyne/Delphi/Denso-authorized), and emissions testing (DPF cleaning, smoke/opacity testing). An internal B2B web ordering system enables registered customers to place orders electronically. The company distributes to both walk-in retail/commercial customers and maintains a fleet of 158+ delivery vehicles for B2B replenishment.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Parts Plus: Primary retail banner under which Groupe Maska operates, offering customers competitive advantages including Auto-Select, Uni Pro, and Le Spécialiste banners, Select Auto Expert (SAX) program, Carrossier Procolor franchise, and Color Plus banner.

Products and services

• Automotive Parts Distribution Authorized distributor of replacement parts for light- and heavy-duty vehicles through 8 retail branches across Montreal's South Shore and Montérégie, including dealer relationships with Caterpillar, Cummins, Detroit Diesel, and AC Delco-GM.
• Heavy-Duty Diesel Parts and Service Diesel parts and service operation supporting fleet operators, agricultural operators, and industrial customers with heavy-duty powertrain and engine maintenance needs.
• Paint and Body Shop Distribution Platinum-tier PPG paint distributor supplying paint, coatings, and body shop products to collision repair and refinishing customers.
• Generator Sales and Service Sale and servicing of generator equipment for commercial, agricultural, and residential backup-power applications.
• Electrical, Hydraulic, and Injection Workshops Specialized workshop services covering electrical diagnostics, hydraulic system repair, and fuel injection service for light- and heavy-duty vehicles.
• Delivery and Logistics Service Distribution and delivery of parts via a fleet of 158+ delivery vehicles serving repair shops and commercial customers across the South Shore and Montérégie territory.

Quantifiable outcome

• Diesel service workshop with 12 service doors capable of handling all heavy diesel vehicle work
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Uni-SélectcoreChannel Partner/ Reseller/ Distributor · 1 January 1995Strategic partnership agreement in 1995 joined Groupe Maska to Uni-Sélect wholesale network, Canadian leader in vehicle parts and equipment distribution. Groupe Maska operates under Auto Parts Plus banner with access to installer banners (Auto-Select, Uni Pro, Le Spécialiste), Select Auto Expert (SAX) program, and technician training programs.
• PPG IndustriescoreChannel Partner/ Reseller/ Distributor · 1 January 1990Strategic supply agreement made Groupe Maska official PPG paint distributor. Achieved platinum member status in prestigious PPG network in under 20 years. 5 of 8 stores distribute automotive and commercial paint, auto body supplies, and replacement parts.
• ProColorminorChannel Partner/ Reseller/ Distributor · 1 January 1990Collision repair franchise offering body shops access to Groupe Maska paint distribution network under ProColor banner.
• Detroit DieselcoreTechnology or Integration · 1 January 1971Authorized service representative since 1971. Not only repairs engines but honors product warranties for Detroit Diesel. One of only a few authorized stations in Quebec making Groupe Maska unique in the province.
• CaterpillarcoreTechnology or Integration · 1 January 1971Authorized service representative authorized to honor Caterpillar product warranties. Along with Detroit Diesel and Cummins, makes Groupe Maska the only business of its kind in all of Quebec.
• CumminscoreTechnology or Integration · 1 January 1971Authorized service representative authorized to honor Cummins product warranties. Part of unique authorization alongside Detroit Diesel and Caterpillar making Groupe Maska the only business of its kind in Quebec.
• AC Delco-GMcoreChannel Partner/ Reseller/ Distributor · 1 January 1954Authorized South Shore distributor for AC Delco-GM since 1954, responsible for supplying electrical parts for tune-ups to GM dealers and independent garages. One of earliest major partnerships that established company's distribution reputation.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Active Green+Ross: Ontario-based tire and auto service chain; comparable service-and-retail format but concentrated in a different Canadian region.
• Distribution Turcotte / Turcotte Diesel: Quebec-based diesel parts and service specialist with overlapping heavy-diesel customer base and authorized OEM relationships in the same regional market.

Broad incumbents

• Uni-Sélect: Canadian leader in vehicle parts and equipment distribution; Groupe Maska has operated under Uni-Sélect's Auto Parts Plus banner since 1995 and shares the same B2B installer-network business model across Canada.
• LKQ Corporation: North America's largest aftermarket auto parts distributor; a broad incumbent whose collision and recycled-parts segments directly overlap with Groupe Maska's body shop and parts distribution business.
• Advance Auto Parts / Carquest: Major North American auto parts retailer (Carquest serves independent installers) competing for the same SMB garage and DIY customer base Groupe Maska serves in Quebec.
• AutoZone: Largest US auto parts retailer with growing Canadian footprint; comparable DIY/retail parts model and increasingly relevant as a digital-first parts competitor.

Direct peers

• FinishMaster (PPG): Largest US distributor of PPG paints and coatings to collision repair shops; directly comparable to Groupe Maska's PPG Platinum paint division and ProColor franchise model.
• Lordco Parts: Western Canada–based family-owned automotive parts retailer and service provider with regional store density and a comparable mix of retail parts plus service bays — the closest Canadian peer in operating model.
• Bumper to Bumper (Uni-Sélect banner): Sister banner under Uni-Sélect's network with comparable store-format and B2B installer focus; competes with Groupe Maska's Auto Parts Plus locations across Canadian markets.
• UAP Inc. (NAPA Canada): Master distributor of NAPA auto parts in Canada; competes head-to-head with Uni-Sélect-affiliated distributors like Groupe Maska for automotive aftermarket share in Quebec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Maska