Metamorfosis Seleccionamos Talento Comercial

What Metamorfosis Seleccionamos Talento Comercial does

Metamorfosis Seleccionamos Talento Comercial is a Bogotá-based commercial performance consultancy founded in 1997 by Francisco de Paula Sanchez Polanco, together with co-founders Alvaro Ivan Silva and Alejandro Zapata Zuluaga. The firm sells training, consulting, and headhunting services to enterprise clients across Latin America, focused on improving sales-team performance, commercial leadership, and digital sales execution. Its core product architecture is a four-program methodology stack: FLY (sales and customer service training), BELIEVE (commercial leadership and team direction), RISE (personal development and communication), and ZOOM (training needs diagnostic using Extended DISC and BETESA assessment technologies). This is supplemented by a portfolio of consultative programs (Ventas al Desnudo, Venta Consultiva en Entornos Digitales, Construye tu Plan de Mercadeo y Ventas, Programa de Ventas con Herramientas Digitales), a dedicated headhunter service with three plan tiers (Plan Avanzado, Plan Evaluación, Plan Decisión), and a Pandape-backed job portal.

The underlying technology combines licensed behavioral assessment tools (Extended DISC and BETESA) with the Customer Success Incubator (CSI) digital marketing service that integrates AI-driven lead generation, automation, and CRM workflows. Distribution is primarily consultative direct enterprise sales with quote-based pricing and multi-year contracts; marketing relies on LinkedIn, Instagram, YouTube, a company blog, and the Smartspeakers speakers bureau for conference representation. The customer base spans enterprise clients across retail, insurance, banking, telecommunications, energy, manufacturing, and trade organizations, including named logos such as Cencosud, Zurich, Davivienda, Mapfre, Telefónica, Codensa, Winner Group, Carboquímica, Agrovelca, RELX, and the Cámara de Comercio de Bogotá. According to company-reported metrics, Metamorfosis has trained more than 200,000 executives and served over 1,100 companies in Latin America since founding. The firm operates with 1-10 employees from a single headquarters in Bogotá, with no disclosed funding and no parent company.

Name

Metamorfosis Seleccionamos Talento Comercial

Legal name

Metamorfosis

Website

https://metamorfosis.co

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Metamorfosis Seleccionamos Talento Comercial is a Bogotá-based commercial performance consultancy founded in 1997 that delivers sales training, commercial leadership programs, and headhunting services to enterprise clients across Latin America using proprietary FLY, BELIEVE, RISE, and ZOOM methodologies backed by Extended DISC and BETESA assessments.

Ownership category

akta.pro rank

Product category

Sales Training and Commercial Consulting

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Enterprise RPO (End-to-End Program Management) (BPACABAA)

Keywords

• Sales training programs
• Commercial talent recruitment
• Marketing strategy consulting
• Behavioral assessment services
• Digital sales enablement

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training and Consulting Programs: Customized commercial training programs including 'Ventas al Desnudo', 'Programa de Ventas con Herramientas Digitales', 'Construye tu Plan de Mercadeo y Ventas', and 'Venta Consultiva en Entornos Digitales'. Programs include expert consultation, workbooks, templates, and team participation with 15+ hours of consulting.
2. Headhunter and Talent Recruitment: Commercial talent selection services with multiple plan tiers (Plan Avanzado, Plan Evaluación, Plan Decisión). Includes cultural alignment, candidate identification, psychotechnical tests, in-depth interviews, and orientation reports.
3. Marketing Digital CSI Services: Digital marketing services including lead generation with AI and automation, digital marketing strategies (advertising, organic content, SEO), and analytics and scalability consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Metamorfosis is a commercial performance consultancy that delivers proprietary sales training programs (FLY, BELIEVE, RISE, ZOOM), consultative marketing and sales programs, AI-powered digital marketing services (CSI), and specialized commercial talent recruitment (headhunting) for enterprises across Latin America. Its offerings combine behavioral assessment (Extended DISC and BETESA), customized consulting, and digital sales tooling to help companies transform sales teams, improve conversion, and recruit qualified commercial talent.

Product overview

Metamorfosis is a commercial performance consultancy operating since 1997 with a platform-plus-programs architecture centered on sales, marketing, and customer service transformation. The core offering consists of four interconnected training programs — FLY (sales and service training), BELIEVE (leadership and team direction), RISE (personal development and emotional management), and ZOOM (training needs assessment using Extended DISC and BETESA) — supplemented by consultative programs including 'Ventas al Desnudo,' 'Venta Consultiva en Entornos Digitales,' 'Construye tu Plan de Mercadeo y Ventas,' and the 'Programa de Ventas con Herramientas Digitales.' Supporting services include the AI-powered Customer Success Incubator (CSI) for marketing automation and digital strategies, and a dedicated Headhunter / Talent Commercial Recruitment service with three plan tiers (Plan Avanzado, Plan Evaluación, Plan Decisión) and an associated job portal (Pandape). The portfolio is unified by proprietary methodologies co-developed by the founding team and delivered to over 1,100 companies and 200,000 executives across Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• FLY: Training program focused on sales and customer service in presencial and virtual environments, elevating commercial talent competencies.
• BELIEVE
• RISE
• ZOOM
• CSI (Customer Success Incubator)
• Headhunter Metamorfosis
• Talento Comercial

Products and services

• FLY Sales and customer service training program delivered in both presencial and virtual environments, designed to transform commercial agents into true sales and service professionals through inspiring, challenging workshops that generate genuine vocational commitment. Targets enterprise sales and customer service teams in Latin America.
• BELIEVE Leadership and commercial team direction program focused on inspiring convictions, creating work methods, and fostering organizational connection to achieve sustainable and profitable sales. Targets commercial leaders and managers in enterprise organizations.
• RISE Integral development program for commercial teams addressing life purpose alignment, personal image and protocol (including netiquette), high-impact communication, and emotional stress management. Targets enterprise commercial professionals.
• ZOOM Training needs diagnostic tool using Extended DISC and BETESA assessment technologies to identify competencies requiring intervention in sales and customer service teams, enabling efficient resource allocation and targeted training curriculum design. Targets enterprise HR and commercial leaders.
• Ventas al Desnudo Sales fundamentals training program for hybrid in-person and digital environments, addressing belief systems, habits, strategy, technique, measurement, and innovation to drive real transformation in sales teams. Targets enterprise sales forces.
• Venta Consultiva en Entornos Digitales Consultative selling program incorporating digital tools for prospecting and attracting qualified leads, building skills to use digital tools throughout the sales process and achieve greater conversions and efficiency. Targets enterprise sales teams.
• Construye tu Plan de Mercadeo y Ventas Strategic consulting program that co-creates a marketing and sales plan with the executive team, including a Commercial Action Model, integrating human alignment with digital tools and strategic planning for both in-person and digital environments. Targets enterprise leadership teams.
• Programa de Ventas con Herramientas Digitales Comprehensive sales program integrating concepts, methodologies, and effective digital tools that enhance sales performance by aligning marketing strategy and the company's Commercial Action Model. Targets enterprise sales and marketing teams.
• Customer Success Incubator (CSI) AI and automation-powered service to boost sales team efficiency through conversion funnels, lead generation, digital marketing strategies (advertising, organic content, SEO), and data-driven analytics and scalability. Targets enterprise clients seeking digital marketing transformation.
• Headhunter / Reclutamiento de Talento Comercial Executive and commercial talent recruitment service using AI and 17+ specialized sources to identify, evaluate, and match candidates with employer culture and needs, including psychotechnical testing and in-depth interviews across three plan tiers (Plan Avanzado, Plan Evaluación, Plan Decisión). Targets enterprise HR departments.

Quantifiable outcome

• Companies report up to 83% better results when planning commercial strategies with Metamorfosis methodology
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Espacio ChaticminorOthersDigital marketing ally providing automation and customer success solutions integrated into Metamorfosis digital marketing CSI services.
• Espacio DelittminorOthersStrategic ally for digital marketing and customer success incubator programs, providing technology and automation solutions.
• Extended DISCcoreTechnology or IntegrationBehavioral assessment technology licensed for use in commercial talent evaluation, competency identification, and training needs analysis. Produces high-impact inputs for commercial team management.
• BETESAcoreTechnology or IntegrationPsychometric assessment technology licensed for candidate evaluation and commercial profile definition. Used in conjunction with Extended DISC for comprehensive talent assessment.
• SmartspeakerscoreGTM or Marketing PartnerLatin America's leading speakers bureau representing founder Francisco de Paula Sanchez for conference bookings and speaking engagements. Primary GTM channel for thought leadership visibility.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spencer Stuart: Global executive search and leadership advisory firm with deep LatAm presence. Comparable to Metamorfosis's executive-level commercial talent recruitment and assessment-led selection methodology.
• Dale Carnegie Training: Global sales and leadership training franchise with established presence across Latin America. Directly comparable to Metamorfosis in commercial/sales training methodology delivery and enterprise customer focus.
• Sandler Training: Worldwide sales methodology training franchise offering proprietary sales process frameworks to B2B sales teams. Closely comparable to Metamorfosis's ZOOM/FLY/BELIEVE/RISE training portfolio and assessment-led approach.
• Heidrick & Struggles: Global executive search firm serving clients across the Americas including Latin America. Comparable to Metamorfosis's commercial leadership recruitment service (Plan Avanzado executive search).
• GP Strategies: Global performance improvement solutions provider delivering customized sales, technical, and leadership training to enterprises. Comparable to Metamorfosis's multi-program training portfolio and enterprise customer base.
• Mercuri International: Global sales training and performance improvement consulting firm with strong European and Latin American operations. Comparable in delivering bespoke sales transformation programs to enterprise clients like Metamorfosis.
• BTS Group: Public consulting firm specializing in sales force effectiveness, leadership development, and business simulation. Directly comparable to Metamorfosis's sales transformation and leadership development (BELIEVE program) offerings.

Broad incumbents

• Korn Ferry: Global organizational consulting firm combining executive search with sales force effectiveness and talent assessment. Comparable to Metamorfosis's headhunter/recruitment side plus its sales methodology work.
• ManpowerGroup: Global workforce solutions and staffing leader with significant Latin American operations. Comparable to Metamorfosis's commercial talent recruitment (Headhunter Metamorfosis) service, though at much larger scale and broader scope.
• Adecco: Global HR services and staffing firm with extensive operations across Latin America. Adjacent comparison to Metamorfosis's recruitment work, though Adecco spans all functions while Metamorfosis focuses on commercial roles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@metamorfosisco816
• LinkedInlinkedin.com/company/talentocomercial
• Instagraminstagram.com/metamorfosisco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metamorfosis Seleccionamos Talento Comercial