Métrica Latina - Análisis e Investigación de Mercados

What Métrica Latina - Análisis e Investigación de Mercados does

Métrica Latina - Análisis e Investigación de Mercados is a small market research and analytics firm operating in Honduras, based on the .hn country-code top-level domain of its website (metrica.hn). The Spanish-language name translates to "Latin Metric — Market Analysis and Research," indicating a service offering centered on market research and business intelligence for clients in the Latin American region. The firm has approximately 6 employees, placing it in the micro/small-business category and consistent with a boutique consultancy model rather than a scaled research platform.

No product portfolio, technology stack, pricing model, customer segments, or distribution channels could be verified from the available data. The corporate website (metrica.hn) returned only a loading/verification page during data collection, so first-party product details, case studies, and any proprietary research methodologies are not documented in the input. Similarly, no funding history, ownership structure, management team, partnerships, certifications, or operational geographies are disclosed. The financial profile, revenue model, and go-to-market motion therefore cannot be determined from the available evidence; the only structural fact is a 6-person organization operating under a Honduras domain.

Name

Métrica Latina - Análisis e Investigación de Mercados

Website

https://metrica.hn

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Métrica Latina is a small Honduras-based market research and business intelligence firm (approximately 6 employees) offering market analysis services to clients in the Latin American region, as indicated by its Spanish-language name and .hn domain.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Market research services
• Market analysis
• Consumer insights
• Industry research
• Latin America research

GTM type

B2B

Offering type

Services

Core offering

Métrica Latina - Análisis e Investigación de Mercados is a small market analysis and research firm headquartered in Honduras (operating from metrica.hn). Based on its legal name, the company provides market research and analysis services. Detailed product, methodology, and client information were not available in the source data, as the company website displayed only a loading/verification page during retrieval.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Statista: Global data and insights platform with growing Latin American coverage, providing syndicated market and consumer data. Comparable because it increasingly competes for consumer insights budgets that local market research firms historically captured.
• Lexia Insights: Latin American consumer insights consultancy serving CPG and retail clients with qualitative and quantitative research. Comparable as a smaller, agile Latin American custom research firm targeting similar brand and consumer insight budgets.

Broad incumbents

• NielsenIQ: Global market research and consumer intelligence giant offering syndicated retail and consumer panel data worldwide. Comparable because it competes for the same brand-tracking and consumer insight budgets that Métrica Latina serves in Honduras and Central America, albeit at vastly larger scale.
• Ipsos: Global market research and public opinion firm with extensive Latin American operations. Comparable because it offers consumer research, brand studies, and ad-hoc custom research similar to what a Honduran market research firm would deliver to local and regional clients.
• TNS (Kantar TNS): Global custom research firm specializing in brand equity, advertising effectiveness, and stakeholder research. Comparable because it offers the custom ad-hoc research services that small Latin American market research firms like Métrica Latina also deliver.
• Kantar: World's largest marketing insights and brand consultancy, with significant Latin American presence and established brand-tracking and consumer research products. Comparable because it directly competes for advertising and brand research mandates in Latin America that local firms like Métrica Latina also pursue.
• GfK (now NIQ-GfK): Major consumer and market research firm operating across Latin America, providing brand and consumer intelligence. Comparable because its consumer insights practice competes for the same Central American brand and consumer research engagements.

Regional players

• Datum Internacional: Peruvian market research and public opinion firm with Latin American reach. Comparable because it is a regionally rooted custom research specialist serving similar brand, consumer, and public opinion research needs in a Spanish-speaking Latin American market.
• Grupo Análisis (Investigación de Mercados): Ecuadorian market research group offering consumer and brand research across the Andean region. Comparable as a regional Spanish-language custom research specialist serving similar CPG, retail, and political research clients.

Others

• The Research Lab (Honduras/Central America): Digital consumer insights and online panel provider active across Latin America. Comparable because it offers online survey and consumer panel capabilities that increasingly substitute for traditional fieldwork-based research in Central American markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/m-trica-latina---an-lisis-e-investigaci-n-de-mercados

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Métrica Latina - Análisis e Investigación de Mercados