Metro Fires

What Metro Fires does

Metro Fires (legal entity Metrofires 2026 LTD) is a New Zealand-based manufacturer of indoor and outdoor wood fires, founded in 1995 and headquartered in New Plymouth, Taranaki. The company designs and produces a comprehensive portfolio of clean air approved, ultra-low emission wood fires ranging from compact 7.5kW models for small homes through to 21kW high-capacity units for 4-5 bedroom houses, alongside outdoor fire pits, pizza oven units, fire-braai grills, ECO Flue systems, wetback water heating accessories, and replacement parts. Core technologies include Ultra Low Emission Burners independently tested to NES and CM1 standards by IANZ-accredited labs, proprietary ECO Flue systems that draw cooling air from outside the heated room, Direct Vent pre-heated combustion air systems, and SCHOTT ROBAX NightView glass-ceramic panels on the award-winning Ambie and Rad series. Efficiency ratings span 66-71% with emissions as low as 0.40gms.

The business operates a 100% indirect go-to-market model, selling exclusively through a nationwide network of 100+ authorized stockists in New Zealand (including Mitre 10 Mega, Placemakers, Carters, heating specialists, and plumbing companies) plus one Australian distributor (Castworks, Melbourne). Pricing follows an RRP-based unit model with indoor fire packages ranging from approximately $2,267 to $4,917, fire pits priced $1,499 to $2,899, and flue kits from $649 to $1,219, supported by a 10-year firebox warranty and a 25-year parts supply commitment. Revenue is generated entirely from hardware sales across three streams (wood fires, flue systems, and parts/accessories), targeting residential homeowners with diverse heating needs including clean air zone compliance, rural off-grid hot water, and outdoor lifestyle use cases.

Name

Metro Fires

Legal name

Metrofires 2026 LTD

Website

https://metrofires.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Metro Fires is a New Zealand manufacturer founded in 1995 that designs and sells clean air approved indoor wood fires, outdoor fire pits, and ECO Flue systems through a 100+ authorized stockist network across New Zealand and Australia, serving residential homeowners.

Ownership category

akta.pro rank

Product category

Wood Fireplaces & Home Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Fire Pits & Outdoor Fireplaces (HSAIACAG)

akta.pro secondary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Wood fireplaces
• Indoor wood fires
• Outdoor fire pits
• Ultra-low emission burners
• Residential home heating

Headquarters

HQ city

New Plymouth

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wood Fire Sales: Revenue from selling indoor and outdoor wood fires through authorized dealer network. Products include freestanding fires, insert fires, fire pits, and accessories.
2. Flue System Sales: Sales of ECO Flue kits and Standard Flue kits with various liner options (galvanized and stainless steel).
3. Parts and Accessories: Replacement parts including firebricks, door glass, baffles, promet sets, wetbacks, floor protectors, and cooking accessories for fire pits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Metro Fires designs and manufactures a comprehensive range of indoor and outdoor wood fires for the New Zealand and Australian residential market. Its portfolio includes freestanding, insert, built-in, and NightView indoor fires, Ultra-Low Emission Burner (ULEB) models for air-quality-restricted areas, outdoor fire pits, the Outdoor 850 pizza oven, and the Outdoor 1200 fire-braai. Supporting the core fires are ECO Flue systems, wetback water-heating accessories, heat transfer systems, and a full line of replacement parts. All products are sold exclusively through a nationwide network of authorized stockists rather than direct to consumers.

Product overview

Metro Fires is a New Zealand-based manufacturer of indoor and outdoor wood fires offering a comprehensive product portfolio organized across multiple series. Indoor fires include Freestanding models (Micro, Tiny, Wee, Xtreme, Mega with heat outputs from 7.5kW to 21kW), NightView Series featuring ROBAX glass-ceramic technology, Insert/Built-in fires, and Ultra Low Emission Burner (ULEB) models for air quality restricted areas. Outdoor products encompass Fire Pits (540 and 720 models), Outdoor 850 pizza oven, and Outdoor 1200 fire-braai. Supporting offerings include ECO Flue systems for enhanced efficiency, wetback water heating accessories, heat transfer systems for whole-home heating, and a full range of replacement parts and accessories. Products are sold exclusively through a nationwide network of authorized stockists throughout New Zealand and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• NightView Series: Award-winning wood fire series featuring innovative black glass-ceramic ROBAX NightView glass that transforms the flame picture and conceals the firebox when not in use. Ambie Series won Best Awards in Consumer and Sustainability categories.
• Tiny Series
• Wee Series
• Xtreme Series
• Mega Series
• Metro Fire Pits
• ECO Flue Systems

Products and services

• Indoor Fires

Quantifiable outcome

• Heat output ranges from 7.5kW to 21kW peak output
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SCHOTT (ROBAX NightView)coreTechnology or IntegrationSCHOTT provides the ROBAX NightView black glass-ceramic technology used in Metro's Ambie and Rad Series. This innovative glass-ceramic is clear when hot and dark when cool, providing aesthetic benefits and is a key differentiator for Metro's NightView product line.
• 100+ Authorized StockistscoreChannel Partner/ Reseller/ DistributorNationwide network of authorized dealers including Mitre 10 Mega stores, heating specialists, plumbing companies, and fireplace retailers. Stockists provide sales, installation advice, and after-sales support across all New Zealand regions.
• Castworks (Australia)minorChannel Partner/ Reseller/ DistributorMelbourne-based stockist representing Metro Fires in the Australian market.
• International Accredited New Zealand (IANZ)coreOthersMetro fires are tested at independent IANZ accredited testing facilities. IANZ accreditation provides assurance that testing facilities operate effective quality processes and technical competence recognized as world-class.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Others

• SCHOTT (ROBAX): German glass-ceramic manufacturer that supplies the ROBAX NightView glass used in Metro's premium line; relevant ecosystem participant as a technology partner rather than competitor.

Regional players

• Coonara: Australian wood heater manufacturer; closest regional peer given Metro's Melbourne distribution presence, with directly comparable product category and regulatory requirements.

Direct peers

• Jøtul: Norwegian heritage brand and one of the world's largest wood stove manufacturers; closely comparable product category (cast-iron wood stoves) with global dealer presence and similar regulatory-driven positioning.
• Pyroclassic: New Zealand manufacturer of clean-air-approved wood fires including the iconic Pyroclassic IV; competes head-to-head with Metro in the premium clean-air wood fire segment in NZ.
• Masport: New Zealand manufacturer of wood fires, gas heaters, and BBQs — directly competes with Metro in the NZ indoor wood fire market through similar dealer channels and overlapping product positioning.
• Travis Industries (Lopi/Avalon): US-based manufacturer of wood stoves and inserts under the Lopi, Avalon, and Tempest brands; directly comparable product category, dealer distribution, and clean-burn technology focus.
• Pacific Energy: Canadian manufacturer of high-efficiency wood stoves known for clean-burn technology; comparable product category with similar emissions-focused engineering and dealer distribution.
• Regency Fireplace Products: Canadian manufacturer of wood stoves, gas fireplaces, and inserts; closely comparable product mix including clean-burn technology and similar dealer-driven go-to-market model.
• Hearthstone: US-based soapstone and cast-iron wood stove manufacturer; comparable premium positioning, clean-air certification focus, and dealer network distribution.
• Woodsman Fires: NZ wood fire manufacturer offering a range of clean-air and ultra-low emission indoor fires; directly comparable product range and distribution model to Metro Fires.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metro-fires

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Fires