Metro Broadcast

What Metro Broadcast does

Metro Broadcast Corporation Limited (新城廣播有限公司) is a privately held Hong Kong radio broadcaster founded in 1991, operating three terrestrial channels: Metro Finance FM104, a finance and investment-focused station; Metro Info FM99.7, which delivers lifestyle, music, and general-interest programming; and Metro Plus AM1044, which carries supplementary content including English-language shows. The platform-plus-extensions architecture layers MBO TV (video streaming), the Metro mobile application on iOS and Android, METROFINANCE.BIZ (online financial news), the Metro Music Coordination Committee (MMC) and its music charts, and Metroticketing (event commerce) on top of the three radio frequencies.

The underlying technology is conventional multi-channel broadcast infrastructure (FM, AM, digital streaming, mobile app delivery, website streaming, and social media distribution across Facebook, Instagram, YouTube, WeChat, Threads, and LinkedIn). The company organizes and produces its own events including a 35th anniversary concert SPECTRUM OF SELF on 2026-08-23, the Get On Air 2026 talent competition, the 大灣區傑出女企業家獎2026 awards, and the 新城慈善羽毛球賽2026 charity tournament. Two affiliated operating subsidiaries — Multi-Metro Limited (新城動力) and an unnamed 新城動力有限公司 — handle entertainment production and related media operations.

The business model rests on two revenue streams: advertising and sponsorship across the three channels and at events (including program sponsorships such as 農本方特約：中醫藥透視), and recurring premium membership fees for exclusive content and on-demand replays via member.metroradio.com.hk. Headcount is 135 employees, and the company operates from a single headquarters in Hung Hom, Kowloon, Hong Kong. Customer segmentation is horizontal: Finance and Business audiences, General Information Seekers, the Music Industry (labels and artists), and Advertisers/Sponsors. No public listing, funding rounds, acquisitions, or external investors are disclosed in the source data.

Name

Metro Broadcast

Legal name

新城廣播有限公司 Metro Broadcast Corporation Limited

Website

https://metroradio.com.hk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Metro Broadcast Corporation Limited is a Hong Kong-based private radio broadcaster founded in 1991, operating three channels (FM104 Metro Finance, FM99.7 Metro Info, AM1044 Metro Plus) with digital extensions in video, mobile, and events, serving finance, lifestyle, and general audiences via advertising and membership revenue.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), News OTT & Live News Streaming Channels (MPABAHAK), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Radio broadcasting
• Financial news media
• Music chart services
• Digital streaming platforms
• Event ticketing services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorship: Radio advertising and sponsored programming across three FM/AM channels reaching Hong Kong audiences, including program sponsorships (農本方特約：中醫藥透視) and event sponsorships
2. Membership Services: Premium membership providing exclusive content, on-demand replays, and platform access

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Metro Broadcast operates three commercial radio channels in Hong Kong: FM104 Metro Finance (financial and business news), FM99.7 Metro Info (lifestyle, entertainment, music), and AM1044 Metro Plus (supplementary programming). The core offering is free-to-air radio broadcasting with live streaming, on-demand replay, and mobile app access, supplemented by digital extensions including MBO TV video, METROFINANCE.BIZ financial news platform, music charts, event organization, and premium membership services.

Product overview

Metro Broadcast Corporation Limited (新城廣播有限公司) operates a multi-channel radio broadcasting platform in Hong Kong centered on three radio frequencies — FM104 (新城財經台 Metro Finance, finance/investment content), FM99.7 (新城知訊台 Metro Info, entertainment/lifestyle content), and AM1044 (Metro Plus, supplementary programming including English-language shows). The offering functions as a platform-plus-extensions architecture, where the three radio channels serve as the core broadcast products, supplemented by digital extensions including MBO TV (video streaming), the Metro Mobile App (live/replay streaming across iOS and Android), METROFINANCE.BIZ (online financial news), and Metroticketing (event ticketing). Subsidiary divisions handle specialized content: the Metro Music Coordination Committee (新城音統會) manages music charts and artist relations; Multi-Metro (新城動力) produces concerts and entertainment events; Metro Academy (新城學院) offers media education. The music division also publishes music charts including 新城勁爆流行榜 (local and international), 新城國語力排行榜, and the Greater Bay Area Music Chart (大灣區音樂榜).

Differentiator

Problem solved

Functional benefit

Brands

• Metro Finance (新城財經台): FM104 radio channel focused on financial and business news and programming.
• Metro Info (新城知訊台)
• Metro Plus (新城 Plus)
• MBO TV
• Metro Music Committee (新城音統會)
• METROFINANCE.BIZ

Products and services

• 新城財經台 Metro Finance (FM104) Finance and investment-focused radio channel broadcasting on FM104, delivering real-time financial news, market analysis, stock market updates, and investment programs to listeners in Hong Kong.
• 新城知訊台 Metro Info (FM99.7) Information and entertainment radio channel broadcasting on FM99.7, featuring lifestyle, music, talk shows, health (新城健康+), education (新城教育+), and general interest content for a broad audience.
• Metro Plus (AM1044) AM-band radio channel on AM1044 complementing the FM stations, offering additional programming including English-language content and music shows.
• MBO TV Metro's television and video streaming platform offering video content including program schedules and on-demand viewing complementary to the radio channels.
• 新城App (Metro Mobile Application) Free mobile application providing live streaming and on-demand replay of Metro Broadcast programs across all three channels, available on iOS and Android platforms.
• METROFINANCE.BIZ Digital finance news and information platform operated by Metro Finance, extending financial content beyond the radio channel into online articles, market commentary, and multimedia financial coverage.
• 新城音統會 Metro Music Coordination Committee (MMC) Metro's music coordination division managing music charts including the 新城勁爆流行榜 (Local Chart, International Chart), 新城國語力排行榜, 新城歌曲播放榜, and 大灣區音樂榜 (Greater Bay Area Music Chart), and organizing music events and artist promotions.
• 新城學院 Metro Academy Metro's educational services brand offering training, workshops, and programs related to broadcasting, media, and communications.
• 新城動力 Multi-Metro Metro's entertainment production and music event subsidiary, responsible for concerts, music shows, and entertainment content production including the 35th anniversary concert series.
• Metroticketing Metro's ticketing platform for purchasing tickets to Metro-organized events, concerts, and programs including Get On Air 2026.
• 新城會員服務 Metro Membership Premium membership service providing exclusive content, on-demand replays, and platform access for Metro listeners and fans.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MetroFinance.BIZcoreStrategic or Co-development PartnerNew financial content platform MetroFinance.BIZ operated alongside the FM104 Metro Finance radio channel, providing news, market analysis, and financial programs in digital format
• Recording Companies and Music LabelscoreChannel Partner/ Reseller/ DistributorPartnerships with various Hong Kong and international recording companies including Warner Music, Sony Music, EEG, Universal Music for music content and chart programming. Artists promoted include major acts like MIRROR, 雲浩影, 黃淑蔓
• Event Sponsors and PartnersminorGTM or Marketing PartnerVarious sponsorship arrangements for events including 大灣區傑出女企業家獎2026, Get On Air 2026 talent competition, 新城慈善羽毛球賽2026, and sponsored programs like 農本方特約：中醫藥透視

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iHeartMedia: The largest US commercial radio operator running hundreds of stations plus digital audio (iHeartRadio). Comparable as a scaled multi-channel radio + digital platform operator with multi-revenue-stream monetization (ads, subscriptions, events).
• Television Broadcasts Limited (TVB): Hong Kong's dominant free-to-air television broadcaster with a long-established media platform. Comparable as a legacy Hong Kong mass-media operator with overlapping advertiser relationships and content-production infrastructure.
• ViuTV / Viu (PCCW): Hong Kong free-to-air TV and OTT streaming operator owned by PCCW. Comparable as a multi-platform HK broadcaster competing for the same video/audience monetization opportunities and advertising budgets.
• Now TV (PCCW): PCCW's pay-TV and streaming platform serving Hong Kong. Comparable as a competing subscription and ad-supported video distribution service targeting overlapping HK advertising and consumer wallets.

Emerging players

• Spotify: Global audio streaming leader competing directly for listener attention and ad dollars that historically went to traditional broadcasters. Comparable as the primary structural disruptor threatening Metro's listenership and ad-share base.

Direct peers

• Commercial Radio Hong Kong: Hong Kong's other major commercial radio broadcaster, operating FM 88.1, FM 90.3, and AM channels. Directly competes with Metro for HK radio advertising and listener share across finance, music, and general programming.
• Radio Television Hong Kong (RTHK): Hong Kong's public broadcaster, operating multiple radio channels covering news, classical, and minority-language programming. Directly comparable as a multi-channel HK radio operator competing for the same listener base and ad adjacency.
• Phoenix U Radio (Phoenix Radio Hong Kong): Hong Kong-based radio operations of the Phoenix Media group, providing Mandarin-language and music programming. Comparable as another Chinese-language multi-channel broadcaster competing in HK for music and lifestyle audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HKmetroradio
• Facebookfacebook.com/metroradio.com.hk
• LinkedInlinkedin.com/company/metro-broadcast
• Instagraminstagram.com/multi.metro

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Broadcast