Mets Events

What Mets Events does

Willets Point Entertainment is the event hospitality and venue-management division of the New York Mets, operating at Citi Field in Flushing Meadows-Corona Park, Queens, New York. The business leases the stadium's 30+ unique event spaces to corporate clients, trade-show organizers, concert promoters, and individuals seeking distinctive ballpark settings for private celebrations, photo shoots, proposals, and tours. There is no proprietary software platform; the core technology asset is the physical venue itself, supported by a content-driven website (willetspointentertainment.com) and cross-promotion through MLB.com and Mets digital channels.

The revenue model is anchored by event-space rental, supplemented by in-house catering through a partnership with Aramark and a layer of paid experiential enhancements (photo shoots, proposals, ballpark tours) and hotel partner arrangements. Pricing is not publicly disclosed; bookings are initiated through direct inquiry forms and managed through a B2B sales motion targeting event planners and corporate buyers, with a parallel consumer motion for unique-experience bookings. The division operates exclusively within the New York Metropolitan Area and is wholly owned by the New York Mets organization, which is itself privately held by Steve Cohen. The business is structured as a venue-hospitality platform rather than a modular software product, with no disclosed headcount, no app, no API, and no ancillary service lines beyond event hosting, catering, and ancillary experiences.

Name

Mets Events

Legal name

MLB Advanced Media, L.P.

Website

https://metsevents.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Willets Point Entertainment is the venue-hospitality division of the New York Mets at Citi Field, renting 30+ event spaces to corporate clients, promoters, and individuals for meetings, tradeshows, concerts, festivals, and private celebrations.

Ownership category

akta.pro rank

Product category

Event Venue and Stadium Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)

Keywords

• Stadium event venue rental
• Corporate event hosting
• Ballpark hospitality services
• Arena catering services
• Private event spaces

Headquarters

HQ city

Queens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Space Rental: Revenue generated from renting Citi Field's 30+ unique event spaces for corporate meetings, tradeshows, concerts, festivals, and private events.
2. Catering Services: Food and beverage catering provided by in-house concessionaire Aramark, customized for event ambiance and needs.
3. Event Enhancements and Experiences: Additional revenue from event enhancements, unique experiences, photo shoots, proposals, and ballpark tours.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mets Events operates as Willets Point Entertainment, the event hospitality division of the New York Mets, offering 30+ unique event spaces at Citi Field for corporate meetings, tradeshows, concerts, festivals, and private events. The service includes venue rental, customizable catering through Aramark, event enhancements, and unique experiences such as photo shoots, proposals, and ballpark tours.

Product overview

Mets Events operates through its Willets Point Entertainment division at Citi Field, offering a comprehensive event hospitality platform with over 30 unique event spaces. The product portfolio includes core venue management services, Event Spaces as the primary offering, Event Types covering corporate meetings, tradeshows, concerts, and festivals, plus add-on services including Enhancements, Catering by Aramark, Unique Experiences (photo shoots, proposals, ballpark tours), Citi Field Tours, and Hotel Partners. The offering is structured as a unified venue hospitality service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Spaces at Citi Field Standalone venue rental of 30+ unique event spaces at Citi Field, including spaces for corporate meetings, tradeshows, concerts, festivals, and private events, available for booking through proposal/contact forms.
• Event Types Hosting Services Discrete event hosting packages for corporate meetings, tradeshows, concerts, and festivals at Citi Field, structured around the type of event the buyer wants to host.
• Catering by Aramark Customizable food and beverage catering service for events at Citi Field, provided by in-house concessionaire Aramark, with menus tailored to the event ambiance and client needs.
• Event Enhancements Standalone event enhancements that bring events to life at Citi Field, encompassing add-on experiences and unique offerings layered atop a venue rental.
• Unique Experiences at Citi Field Curated special experiences at Citi Field, including photo shoots, proposals, and ballpark tours, marketed to individuals and small groups seeking one-of-a-kind settings.
• Citi Field Tours Guided tours of Citi Field ballpark, sold as a standalone visitor experience to fans and tourists seeking behind-the-scenes access.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• New York MetscoreStrategic or Co-development PartnerWillets Point Entertainment is the official hospitality and events division of the New York Mets, operating event spaces at Citi Field. The partnership leverages the MLB club's brand, facilities, and fan base.
• MLB Advanced MediacoreGTM or Marketing PartnerMLB Advanced Media operates MLB.com and the official digital platforms where Willets Point Entertainment is featured. This provides cross-promotional opportunities and digital distribution for event services.
• Hotel PartnersminorChannel Partner/ Reseller/ DistributorWillets Point Entertainment has established hotel partnerships to support attendees traveling for events at Citi Field, providing accommodation options for event participants.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Barclays Center: Major NYC arena hosting concerts, corporate events, and large-scale entertainment. Competes directly for large-scale NYC corporate and entertainment event bookings that might otherwise consider Citi Field.
• Madison Square Garden Entertainment: Operates Madison Square Garden and other venues, hosting concerts, corporate events, and large-scale entertainment in the same New York market. A larger, established venue operator with overlapping corporate and entertainment event customers.
• AEG (Anschutz Entertainment Group): Global venue operator and event promoter operating arenas, stadiums, and theaters worldwide. A broad incumbent in the same venue/event hosting space with similar corporate event and concert hosting capabilities.

Regional players

• Jacob K. Javits Convention Center: NYC's primary convention and exhibition venue hosting large-scale tradeshows and corporate events. Directly competes with Citi Field for the same NYC tradeshow and exhibition segment.
• SoFi Stadium & Hollywood Park: Major LA-based stadium and entertainment complex hosting events, concerts, and corporate gatherings. Comparable as a large modern sports-anchored event venue, though it serves the West Coast rather than NYC.

Others

• Live Nation Entertainment: Largest live event promoter and venue operator globally. While not a direct venue competitor, it books many of the concerts that Citi Field hosts and shapes the broader live-event competitive landscape.
• Legends Hospitality: Specialized sports venue hospitality, catering, and merchandise partner that operates similar in-stadium event services for multiple professional sports venues. Comparable business model as an in-stadium hospitality operator.

Direct peers

• Atlanta Braves / The Battery Atlanta: Mixed-use venue and event programming around Truist Park (Atlanta Braves MLB stadium). Operates a comparable MLB-stadium-anchored event and hospitality venue model with corporate event spaces, concerts, and experiential offerings.
• Yankee Stadium Events: Official event hospitality division of the New York Yankees at Yankee Stadium, offering comparable ballpark venue rentals, corporate events, and experiential offerings in the same NYC market. Directly competes with Willets Point for the same pool of NYC corporate and event clients.
• Fenway Events (Boston Red Sox): Event hospitality division of the Boston Red Sox at Fenway Park, offering venue rentals and event programming at another iconic MLB ballpark. Comparable as a Major League stadium-based event venue operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metsevents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mets Events