Mettle Women Inc.

What Mettle Women Inc. does

Mettle Women Inc. is a Perth-based non-profit social enterprise founded in 2018 that operates an e-commerce gift box and hamper business (Mettle Gifts) under the legal entity Mettle Women Inc. (ABN 66 218 828 571), headquartered on Whadjuk Noongar land with a 9-person team. The company's commercial arm curates and sells themed gift boxes (Wellness at A$90, Made by Mettle at A$49, Gourmet Picnic at A$125, The Host at A$140) plus wine add-ons, books and games, and gift vouchers, with proprietary in-house wellness products under the 'Made by Mettle' sub-brand manufactured by program participants.

Orders are manufactured, fulfilled, and dispatched by women who have experienced homelessness as a result of domestic and family violence and are referred through partner crisis shelters across Australia. The Safe Futures Program provides paid employment, study scholarships, training, childcare subsidies, and crisis funds as wrap-around support. The technology stack is a standard e-commerce platform with SSL, plus three distinct portals — DTC (mettlegifts.com), a corporate order portal handling bulk orders from 20 to 3,000 units, and a wholesale portal for retailers — and payment processing via Stripe and PayPal, including recurring donations.

The business model blends four revenue streams: one-time consumer gift purchases (largest segment by SKU breadth), corporate bulk gift orders, wholesale distribution, and tax-deductible donations supporting the employment program. Pricing is unit-based in AUD inclusive of GST, with same-day courier delivery within 20km of Perth CBD for orders placed before 11am and standard/express shipping via Australia Post throughout Australia and New Zealand. Marketing relies on the e-commerce site, an email newsletter offering 10% off first order, Instagram (@mettle_org) with the #mettlewomen community, and PR/earned media. No AI/ML, patents, public funding rounds, M&A, or public revenue disclosures are present in the source data.

Name

Mettle Women Inc.

Legal name

Mettle Women Inc.

Website

https://mettlegifts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mettle Women Inc. is a Perth-based non-profit social enterprise that sells curated gift boxes and hampers online, employing and training women who have experienced homelessness due to domestic violence. It serves individual consumers, corporate clients, and wholesale partners across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Ethical Gift Boxes

NAICS

Office Supplies and Stationery Retailers (459410)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• Ethical gift boxes
• Corporate gift hampers
• Social enterprise products
• Wholesale gift items
• Handmade gift hampers

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Gift Box and Hamper Sales: One-time purchase of curated gift boxes and hampers containing ethically sourced products including food items, wellness products, books, and wine add-ons. Products are manufactured and fulfilled by women in the employment program.
2. Wholesale Distribution: Wholesale orders through their wholesale order portal for retailers and other businesses to stock Mettle products
3. Corporate Gift Orders: Bulk corporate orders for client gifts, staff gifts, and event fulfillment ranging from 20 to 3000 units
4. Donations: Recurring donation program supporting the Safe Futures Program. Donations are tax deductible (over $2). Donors can set up recurring donations via Stripe or PayPal.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Mettle Women Inc. is a non-profit social enterprise based in Perth, Australia that manufactures and sells ethical gift boxes and hampers through both consumer and corporate/wholesale channels while employing women who have experienced homelessness due to domestic and family violence. The company operates distinct e-commerce portals for individual customers and corporate clients, with products curated and assembled under its 'Made by Mettle' brand using locally procured items.

Product overview

Mettle Women Inc. operates as a non-profit social enterprise offering a curated portfolio of gift boxes and hampers designed for various occasions. The core product line includes themed gift boxes such as the Wellness Gift Box, Made by Mettle Gift Box, Gourmet Picnic Gift Box, and The Host gift box. The company also sells individual books and games through its Books & Games category, offers gift vouchers, and provides a Pay It Forward donation option that allows customers to donate gifts to women in crisis shelters. Products are available as standalone purchases or as add-ons (such as wine selections), with corporate bulk ordering capabilities for events and client gifts.

Differentiator

Problem solved

Functional benefit

Brands

• Made by Mettle: Handmade wellness and self-care products including face masks, body lotions, room sprays, and essential oil products, made by women in the employment program.
• Pay It Forward - Donate to a Woman in Crisis

Products and services

• Made by Mettle gift boxes Ethical gift boxes curated and assembled under the Made by Mettle brand, produced using locally procured and manufactured items, sold to individual consumers via e-commerce.
• Corporate gift hampers Bulk ethical gift hampers sold to corporate clients through a separate corporate/wholesale portal, intended for business gifting purposes.
• Wholesale gift packs Bulk gift products available for wholesale buyers and resellers through the dedicated wholesale portal.
• Individual gift hampers Smaller-format ethical gift hampers marketed to individual consumers for personal gifting occasions via the main e-commerce website.

Quantifiable outcome

• Provides financial independence pathway for women survivors of domestic and family violence

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Partner Crisis ShelterscoreStrategic or Co-development PartnerCrisis shelters across Australia refer women who have experienced homelessness due to domestic and family violence to Mettle's Safe Futures employment program. Women are employed, trained, and supported as they transition from homelessness into the workforce.
• The Bag PeopleminorStrategic or Co-development PartnerFair trade organic cotton tote bag supplier with Fair Trade Organic Certification. By requiring companies to pay sustainable prices, Fair trade addresses injustices of conventional trade and enables producers to improve their position.
• Express WinemakersminorStrategic or Co-development PartnerWestern Australian winery providing wine products for inclusion in gift boxes. Express Winemakers lease and manage vineyards in Mount Barker and Porongurup sub-regions of Great Southern, WA.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thankyou: Australian social enterprise selling consumer goods (body care, food) whose profits fund global development projects. Highly comparable to Mettle's mission-driven retail model and Australian consumer base.
• The Hamper Emporium: Australian-based premium gift hamper retailer with strong corporate gifting capability. Directly comparable in curated gift boxes, B2B gifting, and delivery across Australia.
• Trade Aid: New Zealand-based social enterprise retail chain selling ethically sourced gifts, food, and homewares. Comparable as a fair-trade gift retailer with social mission across ANZ.
• Oxfam Australia Shop: Non-profit retail operation selling curated ethical gifts, homewares, and fashion with proceeds funding international development. Comparable charity retail model and ethical gift positioning.
• Hamper Boutique: Australian online gift hamper retailer offering premium curated hampers for corporate and personal occasions. Directly comparable product category, customer base, and corporate gifting focus.
• Who Gives a Crap: Australian e-commerce social enterprise selling everyday household goods (toilet paper, paper towels) with 50% of profits directed to water and sanitation initiatives. Comparable on DTC e-commerce, social enterprise model, and AU/NZ market.
• Outland Denim: Australian premium denim brand employing and training women who have experienced exploitation. Highly comparable mission-driven employment model, with overlapping impact narrative and Australian consumer base.

Others

• Stripe: Payment infrastructure provider used by Mettle for e-commerce transactions and recurring donations. Comparable as an enabling ecosystem participant rather than a competitor.

Broad incumbents

• The Body Shop (Australia): Global ethical beauty and gift retailer with an established social enterprise legacy and broad retail footprint. Comparable as a benchmark for an ethical, giftable, branded consumer goods company.

Regional players

• BasketCase: Australian curated gift box and hamper retailer specializing in Australian-made products. Comparable product category (Australian-themed gift boxes) with similar occasion-based positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mettle_org
• Facebookfacebook.com/mettleorg
• LinkedInlinkedin.com/company/mettle-women-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mettle Women Inc.