What Outland Denim does

Outland Denim is an Australian direct-to-consumer apparel brand headquartered in Tamborine and founded in 2016, focused on women's denim and complementary apparel (jeans, shorts, skirts, tops, dresses, and overalls). The company targets ethically-minded female consumers who value verified supply chain transparency, regenerative cotton materials, and fair labor practices in garment production. The core product line is women's jeans sold at premium price points of $215-$279 AUD, with tops such as the Monica LS Shirt at $185, alongside an Archive Sale channel offering up to 70% off past-season styles.

The business runs on a Shopify-powered e-commerce storefront as its primary channel, with multi-currency support (AUD, USD, NZD) and integrated payments including Shop Pay, PayPal, Apple Pay, Google Pay, and major credit cards. A wholesale layer of Australian stockists provides physical retail distribution. The company operates across Australia, the United States, and New Zealand with a team of 51-100 employees. Brand differentiation rests on certified B Corporation status, a published maiden Modern Slavery Statement, the use of 100% regenerative cotton, and earned media coverage in ELLE, Forbes, and Grazia, including a reported endorsement by Meghan Markle. Marketing is executed through organic social (Facebook, Instagram, YouTube, TikTok), an email newsletter offering a 15% first-order incentive, an Impact Journal blog, and PR-driven earned media.

Revenue is generated through one-time product purchases and gift card sales, with no subscription or recurring revenue model. Collaborations with St Agni and Olive (Resort '25) extend the assortment into adjacent premium categories. There are no disclosed funding rounds, acquisitions, or executive hires beyond CEO James Bartle in the available material, and no AI, API, or proprietary technology capabilities are documented.

Name

Outland Denim

Legal name

Outland Denim

Website

https://outlanddenim.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Outland Denim is an Australian direct-to-consumer apparel brand selling premium women's denim and apparel made with 100% regenerative cotton to ethically-minded female consumers in Australia, the United States, and New Zealand via a Shopify storefront and Australian stockists.

Ownership category

akta.pro rank

Product category

Premium Denim & Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Denim & Casualwear Specialty Retail (CRAAABAN)

akta.pro secondary industry

Denim & Casualwear Brands (CRAAAAAE)

Keywords

• Sustainable denim
• Ethical fashion
• Women's apparel
• Regenerative cotton
• Premium denim

Headquarters

HQ city

Tamborine

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchase model for denim and apparel products including jeans, tops, dresses, and accessories. Products are sold at various price points ranging from approximately $185 to $279 for main denim items.
2. Gift Cards: Digital gift cards sold as presents, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Outland Denim is a direct-to-consumer ethical apparel brand that designs, manufactures, and sells women's denim jeans, shorts, skirts, tops, dresses, and overalls made primarily from regenerative cotton. Products are sold through the brand's own Shopify-powered e-commerce storefront and through a network of Australian stockists, with prices ranging from approximately $185 to $279 for core denim and apparel items.

Product overview

Outland Denim is an ethical and sustainable women's denim and apparel brand built on the Shopify e-commerce platform. The product portfolio centers on women's jeans as the core offering, available in multiple rise levels (Super High, High, Mid) and fit styles (Straight, Wide Leg, Relaxed, Flare, Bootleg). The range extends beyond denim to include shorts, skirts, tops, dresses, and overalls. The company also offers collaborative collections including Olive x Outland Resort '25 and St Agni by Outland Denim, alongside a Gift Card product. The brand differentiates through its Impact Programs covering social (supply chain, people) and environmental (sustainable materials, regenerative cotton) initiatives, with B Corp certification and published Impact Reports. Individual products like the Monica LS Shirt, Claudia High Wide Relaxed Jean (100% Regenerative Cotton), and Olive Mid Slouchy Wide Jean represent the clothing line, while an Archive Sale offers discounted past-season styles.

Differentiator

Problem solved

Functional benefit

Brands

• St Agni by Outland Denim: A collaboration brand/product line available on the platform.
• Olive x Outland Denim

Products and services

• Women's Jeans Core women's denim jeans available in multiple rise and fit options, made from regenerative cotton and sold direct to consumers.
• Shorts & Skirts Women's denim shorts and skirts complementing the jeans collection.
• Women's Tops Women's shirts and tops including the Monica LS Shirt, offered in multiple colors and sustainable materials.
• Dresses & Overalls Women's denim dresses and overalls extending the core denim aesthetic into one-piece apparel.
• Gift Card Digital gift cards sold in variable amounts to provide a flexible gifting option for customers.
• Olive x Outland Resort '25 Collection Collaboration with Olive brand producing a resort '25 capsule collection featuring products such as the Olive Jean.
• St Agni by Outland Denim Collection Co-branded collaboration collection with St Agni available on the Outland Denim e-commerce platform.
• Archive Sale Discounted past-season inventory clearance offering up to 70% off select styles.

Quantifiable outcome

• 100% Regenerative Cotton used in products
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the Outland Denim online storefront. Shopify provides the underlying technology infrastructure for product listings, checkout, payment processing, and order management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Levi Strauss & Co. Global denim incumbent with sustainability programs such as Wellthread and Buy Better, Wear Longer. Overlaps with Outland Denim on denim category and is increasingly competing in the sustainable-denim narrative at scale.
• Citizens of Humanity: Established premium denim and sportswear brand portfolio (including AGOLDE and GOLDSIGN). Comparable as a broader premium denim incumbent competing for the same conscious premium consumer that Outland targets.

Direct peers

• DL1961: Premium denim brand (formerly Warp + Weft) with a sustainability platform around eco-friendly production and vertical integration. Comparable to Outland Denim on premium denim tier and water/chemical reduction messaging.
• MUD Jeans: Dutch circular denim brand using recycled and organic cotton with a take-back/recycling program. Comparable to Outland Denim on sustainable denim, premium positioning, and supply-chain transparency messaging.
• Everlane: US-based DTC apparel brand emphasizing ethical sourcing, radical transparency, and sustainable materials. Direct overlap with Outland Denim on the conscious-consumer proposition, DTC model, and premium basics-plus-denim assortment.
• Reformation: LA-based sustainable women's fashion DTC brand with strong denim and dress offerings and a B Corp-adjacent sustainability story. Comparable to Outland Denim on target customer (sustainability-driven women), premium pricing, and DTC-led distribution.
• AGOLDE: Premium women's denim brand owned by Citizens of Humanity, sold DTC and through premium wholesale. Comparable on women's denim category leadership, premium pricing tier, and style-driven fit/rise innovation.
• Kuyichi: Dutch organic and fair-trade denim and apparel brand with a strong ESG positioning. Comparable to Outland Denim on sustainable denim, fair-trade supply chain, and European/international DTC distribution.
• Nudie Jeans: Swedish denim specialist focused on organic cotton and lifelong repair, with strong ethical supply chain positioning. Closely comparable to Outland Denim on denim category focus, sustainability credentials, and repair/transparency ethos.
• Boyish Jeans: Los Angeles-based sustainable denim brand using organic and recycled fabrics. Directly comparable to Outland Denim on sustainable women's denim DTC positioning and eco-messaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxpLBG6kHr2q531QHQ6GkJQ
• Facebookfacebook.com/outlanddenim
• Instagraminstagram.com/outlanddenim
• TikToktiktok.com/@outlanddenim
• Xx.com/outlanddenim
• LinkedInlinkedin.com/company/outlanddenim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outland Denim