Metzgerei Frick GmbH

What Metzgerei Frick GmbH does

Metzgerei Frick GmbH is a third-generation family butcher headquartered in Krauchenwies, Baden-Württemberg, Germany. Founded in 1949 by Karl Frick sen. and his wife Theresia, the company operates more than 25 Fachgeschäfte (specialty butcher shops) across southern Germany — spanning from the Black Forest to Bavaria and from the Swabian Alb to Lake Constance — plus store-within-store butcher counters inside REWE, Kaufland, and Edeka Hiller locations. It is currently led by managing directors Silke Frick and Irina Frick, with the broader retail network managed through subsidiaries Metzgerei Manfred Frick GmbH and Metzgerei Philipp Frick. The company also operates a 24/7 self-service Kilomarkt at its Krauchenwies headquarters and a Wildprodukte online shop for Hohenzollern-sourced venison and wild boar with branch pickup.

The company's product portfolio spans over 100 varieties of traditional German sausages (Bratwurst, Bockwurst, Lyoner, Mettwurst, Salami), cured and cooked ham products (Bauernschinken, Edelsaftschinken, Kassler), fresh marinated meat cuts, and a convenience line branded Frick & Fertig including ready-to-heat goulash, Bolognese, Maultaschen, and deli salads. Production runs from a 2000+ sqm modern facility in Krauchenwies — rebuilt in 2006 with state-of-the-art packaging and processing machinery and upgraded in 2019 with latest-generation smokehouses and exhaust air filtration — combined with traditional whole-animal nose-to-tail utilization and recipes inherited over 75+ years.

Metzgerei Frick generates revenue through four primary streams: retail counter and packaged-goods sales across its owned and affiliated Fachgeschäfte; B2B wholesale supply to retail chains (REWE, Kaufland, Edeka), regional hotels, hospital canteens, bakeries, and resellers; party service and event catering via a dedicated partyservice-frick.de site; and e-commerce sales of wild game products. Pricing is weight- or unit-based across retail and e-commerce channels, while B2B and catering pricing is quote-based. The company is privately held, family-controlled, and operates without external institutional investors.

Name

Metzgerei Frick GmbH

Legal name

Metzgerei Frick GmbH

Website

https://metzgerei-frick.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Metzgerei Frick GmbH is a third-generation family butcher headquartered in Krauchenwies, Germany, operating 25+ specialty butcher shops across southern Germany plus store-within-store counters in REWE, Kaufland, and Edeka, with B2B wholesale, party catering, and a wild game online shop.

Ownership category

akta.pro rank

Product category

Meat and Sausage Products

NAICS

Meat Retailers (445240), Other Specialty Food Retailers (44529)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Meat and sausage products
• Specialty butcher retail
• Regional food products
• Party catering service
• Wild game products

Headquarters

HQ city

Krauchenwies

HQ country

Germany

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales (Bricks-and-Mortar): Sales of fresh meat, sausages, cold cuts, ham, and convenience products through over 25 company-owned and affiliated specialty butcher shops (Fachgeschäfte) across southern Germany. In-store counter service, daily menus, and snack offerings.
2. B2B Wholesale / Trade Customer Supply: Supply of meat and sausage products to retail chains (self-service and fresh counters), the hospitality sector, canteens, and bakeries, as well as resellers. Includes standardized products for consistent quality.
3. E-commerce / Online Shop (Wild Products): Online ordering of wild game products (venison, wild boar) sourced from Hohenzollern hunting, with pickup at selected branches. This is a direct-to-consumer e-commerce channel.
4. Party Service / Catering: Catering services for events, festivals, and club celebrations, as well as individual portions from cold cuts to full wedding catering. Additional party service website at partyservice-frick.de.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Metzgerei Frick GmbH is a traditional family butcher that produces and sells fresh meat, sausages, cured hams, deli salads, and convenience meals under the Frick brand. Products are sold through over 25 company-owned and affiliated specialty butcher shops, store-within-store counters in REWE/Kaufland/Edeka, a 24/7 self-service Kilomarkt, an online wild game shop, and direct B2B wholesale supply to hotels, canteens, bakeries, and event catering clients.

Product overview

Metzgerei Frick GmbH is a traditional family butcher operating as a diversified food business with multiple product lines and sales channels. The core offering consists of Wurstprodukte (sausage products) including over 100 varieties of bratwurst, bockwurst, lyoner, salami, and regional specialties; Schinken und Kassler (ham products) featuring various cured and cooked ham cuts; Fleischerzeugnisse (fresh meat products) including marinated steaks and cuts; and a Convenience line branded as Frick & Fertig offering ready meals, sauces, and deli salads. The company operates an E-commerce channel through its Wildprodukte Online Shop for wild game products sourced from Hohenzollern hunting grounds. Service offerings include daily hot menus (Tagesmenü), weekly specials (Wochenangebote), a 24/7 Kilomarkt self-service market, and party catering services. Products are distributed through over 25 retail locations across the Swabian Alb region to Bodensee (Lake Constance), Black Forest, and Bavaria.

Differentiator

Problem solved

Functional benefit

Products and services

• Wurstprodukte (Sausage Products) Over 100 varieties of traditional German sausages and cured meats including bratwurst, bockwurst, lyoner, mettwurst, salami, Bauernbratwurst, Oberländer Bratwurst, and Münchner Weisswurst, sold to retail consumers, B2B wholesale clients, and catering customers.
• Schinken und Kassler (Ham and Kassler) Cooked and cured ham products including Bauernschinken, Bayernschinken, Edelsaftschinken, Hinterschinken, Lachsschinken, and various Kassler cuts, sold across retail, wholesale, and catering channels.
• Fleischerzeugnisse (Fresh Meat Products) Fresh and marinated meat cuts including pork steaks, chicken breast, veal, beef, and turkey products in marinades such as Gyros, Kräuter-Knoblauch, and Smoky BBQ.
• Convenience und Feinkostsalate (Ready Meals and Deli Salads) Prepared convenience foods and salads including the Frick & Fertig line (goulash, Bolognese sauce, Sauerbraten, Rinderrouladen), Maultaschen, Frikadellen, potato and noodle salads, and meat salads.
• Wildprodukte Online Shop (Wild Game Products) Online ordering and in-store pickup of wild game products sourced from Hohenzollern hunting grounds, including venison (Rehgulasch, Rehkeule, Rehrücken) and wild boar (Wildschweingulasch, Wildschweinkeule, Wildschweinrücken).
• Partyservice (Party Catering) Catering service for events and celebrations, providing meat platters, party trays, and full meal service from single portions to full wedding catering.
• Tagesmenü (Daily Menu) Daily changing hot lunch menu available Monday through Friday in Fachgeschäfte featuring regional German dishes such as Hähnchengeschnetzeltes, Schweinemedaillons, Knusperseelachs, Hähnchenschnitzel, and Lasagne Bolognese.

Quantifiable outcome

• Over 25 retail locations served across southern Germany
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Local Farmers / Regional LandwirtecoreStrategic or Co-development PartnerLong-standing close partnerships with regional farmers who supply the meat used in Frick products. Karl Frick sen. established these relationships at founding in 1949. The company emphasizes personal visits to partner farms for quality assurance. These partnerships ensure short transport distances, animal welfare standards, and regional quality — core to the Frick quality story.
• Haus Hohenzollern (Hohenzollern Hunting Estate)coreStrategic or Co-development PartnerExclusive wild game sourcing from the Hohenzollern hunting estate. All wild products sold in the Frick online shop and through the branch network come from Hohenzollern hunting. This is a named partnership that enables the Wildprodukte (wild products) product line and online ordering service.
• REWE Group (Retail Partners)coreChannel Partner/ Reseller/ DistributorFrick operates store-within-store specialty butcher counters within REWE supermarkets at multiple locations (Fridingen, Allmendingen). Frick products are sold through REWE's retail infrastructure, reaching REWE's customer base. REWE provides the physical retail space; Frick provides the butcher service, staff, and product.
• Kaufland (Retail Partners)coreChannel Partner/ Reseller/ DistributorFrick operates store-within-store specialty butcher shops within Kaufland hypermarkets at locations in Albstadt-Ebingen and Tuttlingen. These locations benefit from Kaufland's extended hours and high foot traffic, while Frick provides the branded butcher service and products.
• Edeka Hiller (Retail Partners)minorChannel Partner/ Reseller/ DistributorFrick operates a store-within-store specialty butcher counter at Edeka Hiller in Frickingen, managed by Metzgerei Philipp Frick. Extended opening hours (8:00–20:00 Mon–Sat).
• Regional Food Banks / TafelminorOthersUnsold meat products and surplus from production are donated to regional food banks (Tafeln) as part of Frick's social responsibility commitment. This is an ongoing charitable partnership.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Tönnies Holding ApS & Co. KG: Tönnies is Germany's largest industrial meat processor, supplying national supermarket chains and foodservice operators across all meat categories. Comparable to Frick as a sausage/prepared-meat manufacturer, but at industrial scale, and a likely competitor for retail-chain supply contracts.
• Westfleisch SCE mbH: Westfleisch is one of Germany's leading meat cooperatives, producing fresh meat, sausage and convenience products for retail and foodservice. Comparable in product categories (sausages, fresh cuts, prepared meats) but operates at a much larger industrial scale than Frick.
• Bell Deutschland GmbH & Co. KG: Bell Deutschland produces processed meat, convenience and chilled products for German retail and foodservice. Comparable to Frick in sausage and convenience manufacturing, but at corporate scale across multiple sites and product categories.

Direct peers

• Reinert GmbH & Co. KG: Reinert is a family-run Westphalian meat and sausage producer with a similar tradition of regional butcher craftsmanship, multi-generational ownership, and branded specialty sausages sold through German retail and foodservice. Comparable to Frick in craft positioning and product mix.
• Rügenwalder Mühle Carl Müller GmbH & Co. KG: Rügenwalder Mühle is a German traditional sausage and meat products manufacturer with deep roots in regional butcher craft, sold through national retail and own-store concepts. Overlaps with Frick on sausage/branded-meat manufacturing and German retail distribution.
• Wiltmann GmbH & Co. KG: Wiltmann is a German sausage and ham specialist with a long family tradition, producing premium Wurstwaren for German grocery retail. Comparable to Frick in branded sausage/ham manufacturing and German retail channel focus.
• Lutz Fleischwaren GmbH & Co. KG: Lutz is a long-standing Bavarian meat and sausage producer with a portfolio of regional specialties and foodservice supply, comparable to Frick in southern German geographic focus, traditional sausage range, and B2B/wholesale channel mix.
• Börner-Eisenach GmbH: Börner-Eisenach is a long-established family butcher and sausage maker from Thuringia with a similar craft-butcher heritage, in-house recipes, and regional retail footprint. Comparable to Frick in family ownership, traditional sausage range, and regional brand positioning.

Regional players

• Edeka Südwest Fleisch GmbH: Edeka Südwest operates in-store butcher and meat counters in the same southern German geography as Frick, including Edeka Hiller where Frick already supplies a store-within-store counter. Comparable as a regional retail-meat operator and a relevant counterparty/competitor for in-store meat categories.

Emerging players

• Hofmetzgerei & Direktvermarktung Roth (Hofmetzgerei group): A network of farm-based butcher shops in southern Germany emphasizing regional sourcing, animal welfare and farm-direct quality. Comparable to Frick's regional-farmer value proposition but typically smaller, single-location and farm-attached rather than a 25+ store retail chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/metzgerei.frick
• Instagraminstagram.com/metzgereifrick
• LinkedInlinkedin.com/company/metzgerei-frick-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metzgerei Frick GmbH