What Stadt Metzingen does

Stadt Metzingen is the municipal government (Körperschaft des öffentlichen Rechts) of Metzingen, a city in the Reutlingen district of Baden-Württemberg, Germany, with a resident population of 23,309 and an annual visitor flow of approximately 4 million people driven primarily by the Outletcity Metzingen outlet shopping destination and Weinsüden wine tourism. The city delivers the full scope of local-government functions — civil registry, building permits, citizen administration, urban planning, youth and senior services, inclusion services, and family support (Familienzentrum) — through a headquarters at Stuttgarter Straße 2-4 and supporting offices, supplemented by a digital front end (metzingen.de, Online-Bürgerbüro, Metzingen App, Virtuelles Rathaus).

The operating model is tax-funded: revenue derives from Grundsteuer (property tax), Gewerbesteuer (business tax, materially supported by the Outletcity retail base), user fees such as the €28.90 Euro-WC-Schlüssel for eligible disabled persons, intergovernmental transfers, and earnings of wholly-owned municipal subsidiaries, specifically Stadtwerke Metzingen (utilities including swimming pools and energy), Metzingen Connect GmbH (telecommunications and connectivity), Kommunale Entsorgungsbetriebe Metzingen KEM (waste management), and MMT GmbH (tourism and destination marketing). Stadt Metzingen sells no proprietary technology and holds no patents; its digital stack is built on common third-party services (Google Analytics, Matomo, Newsletter2Go, YouTube, Google Maps) under GDPR/CCPA-compliant privacy practices.

Service delivery is structured around three customer segments: citizens/residents requiring administrative and welfare services; tourists and shoppers consuming the Outletcity Metzingen retail product, Erlebniswelt Wein wine experiences, Stadtführungen city tours, and events; and local businesses requiring economic development support and registration services. Active development projects include the Motorworld Village heritage/events venue on the former Henning-Areal, the Ganzjahresbad year-round swimming facility, the Parkhaus Motorworld, the PV-Freiflächenanlage Bongertwasen/Katzensteig solar installation, the Stadteingang West urban renewal, and the Sanierungsgebiet Innenstadt III inner-city redevelopment. Metzingen maintains three twin-city relationships (Nagykálló, Hungary; Hexham, England; Noyon, France) and operational tourism partnerships with Tourismus Marketing GmbH Baden-Württemberg, Biosphärengebiet Schwäbische Alb, Schwäbische Alb Tourismus, and Regio Stuttgart.

Name

Stadt Metzingen

Legal name

Stadt Metzingen

Website

https://metzingen.de

Company type

Public

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Stadt Metzingen is the municipal government of Metzingen, Baden-Württemberg (population ~23,309), delivering local administration, citizen services, tourism marketing, and infrastructure through tax funding and wholly-owned utilities, telecom, waste, and tourism subsidiaries.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Executive Offices (921110), Administration of Housing Programs, Urban Planning, and Community Development (9251), Convention and Visitors Bureaus (561591)

SIC

Non-Operating Establishments (9995), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Planning, Zoning, Permitting & Code Enforcement (BPAIACAE)

Keywords

• Municipal services
• Citizen administration
• Public administration
• Urban development
• Tourism promotion

Headquarters

HQ city

Metzingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Pricing tiers

Distribution channels6 records

Marketing channels8 records

Core offering

Stadt Metzingen is the municipal government of the city of Metzingen in Baden-Württemberg, Germany, delivering public administration services to approximately 23,309 residents and approximately 4 million annual visitors. Core offerings include citizen registration and permits via the Online-Bürgerbüro and in-person Rathaus, tourism information and Stadtführungen (guided city tours), family and youth services through the Familienzentrum, economic development support for local businesses, and urban planning functions such as Bebauungsplan approvals for the Ganzjahresbad and Motorworld Village projects. The municipality also operates the Metzingen App, the Virtuelles Rathaus virtual city hall, the Erlebniswelt Wein wine experience, and four wholly-owned subsidiaries covering municipal utilities, telecommunications, waste management, and destination marketing.

Product overview

Stadt Metzingen operates a unified municipal digital platform centered on metzingen.de, which serves as both a citizen portal and tourism destination website. The platform encompasses the Online-Bürgerbüro for administrative services, the Metzingen App for mobile access, the TouristInformation service for visitors, and the MMT GmbH subsidiary managing destination marketing. The site also promotes key attractions including Outletcity Metzingen shopping destination, Erlebniswelt Wein wine experiences, and organized Stadtführungen city tours. The Virtuelles Rathaus provides virtual access to administrative procedures.

Differentiator

Problem solved

Functional benefit

Brands

• Outletcity Metzingen: Major outlet shopping destination attracting millions of visitors annually
• Erlebniswelt Wein
• Metzingen Open
• Metzingen Card
• Metzingen App
• s' Blättle

Products and services

• Online-Bürgerbüro

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered minor, core, moderate and major.

• NagykállóminorOthersTwin city partnership with Nagykálló, Hungary - one of three partner cities fostering cultural exchange and international relations
• HexhamminorOthersTwin city partnership with Hexham, England - one of three partner cities promoting cross-cultural connections and exchanges
• NoyonminorOthersTwin city partnership with Noyon, France - one of three partner cities supporting international friendship and cooperation
• Tourismus Marketing GmbH Baden-WürttembergcoreGTM or Marketing PartnerOfficial tourism marketing partner promoting Metzingen as part of the Weinsüden (Wine South) wine region initiative. Part of regional tourism branding and promotion.
• Biosphärengebiet Schwäbische AlbcoreGTM or Marketing PartnerPartnership positioning Metzingen within the UNESCO Biosphere Reserve Schwäbische Alb, promoting nature tourism and sustainability messaging.
• Schwäbische Alb TourismuscoreGTM or Marketing PartnerRegional tourism partnership promoting Metzingen as part of the Schwäbische Alb destination brand.
• Regio StuttgartmoderateGTM or Marketing PartnerRegional tourism and economic development partnership under the Regio Stuttgart umbrella organization.
• Motorworld GroupmajorStrategic or Co-development PartnerMotorworld Group from Schemmerhofen acquired the Henning-Areal (2.1 ha) in early 2017 to develop 'Motorworld Village' - integrating historic industrial heritage (Henning Schmiedetechnik, founded 1860) into events venue. City is supporting with Parkhaus Motorworld development to provide parking infrastructure.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Others

• Tourismus Marketing GmbH Baden-Württemberg: State-level tourism marketing organization partner of Metzingen, promoting the Weinsüden wine region and broader state destination. Comparable as a destination marketing organization (DMO) with overlapping visitor-acquisition function.
• Stadtkonzept Baden-Württemberg (interkommunale Zusammenarbeit): Städtetag Baden-Württemberg is the municipal association representing Baden-Württemberg cities including Metzingen. Functions as a peer/coordinator for inter-municipal cooperation, lobbying, and shared services.

Regional players

• Stadt Sindelfingen: Mid-sized Baden-Württemberg municipality with comparable municipal service portfolio and economic-development focus (anchored by major employers). Useful peer for comparison of municipal economic development model in the same state.
• Stadt Esslingen am Neckar: Comparable mid-sized Baden-Württemberg municipality with active tourism, urban renewal, and municipal subsidiary operations. Provides benchmark for municipal service delivery in similar demographic context.
• Stadt Tübingen: Nearby university city in Baden-Württemberg with similar municipal services, urban planning, and tourism profile. Comparable scale of municipal operations and shared regional ecosystem (Schwäbische Alb, Regio Stuttgart), though Tübingen is significantly larger and university-driven.

Direct peers

• Stadt Reutlingen: Adjacent Kreisstadt in Baden-Württemberg (county seat of Kreis Reutlingen, which Metzingen belongs to). Same municipal government functions, similar population profile, and overlapping regional tourism and economic development context — a direct peer for municipal administration comparison.
• Stadtwerke Metzingen: Wholly-owned municipal subsidiary of Stadt Metzingen operating utilities (water, energy, swimming pools). Functions as both an operating entity and a peer for municipal utility operations common across German Stadtwerke.

Emerging players

• Outletcity Metzingen: The actual retail destination anchored in Metzingen. While not a municipal entity, it is the principal driver of the city's 4 million annual visitors and is operationally inseparable from Metzingen's tourism positioning. Comparable as a destination marketing asset that the city promotes.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTXI1RVWOUJTwlsPVwvDqvQ
• Facebookfacebook.com/StadtMetzingen
• Instagraminstagram.com/stadtmetzingen
• LinkedInlinkedin.com/company/stadt-metzingen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadt Metzingen