MEZAJ CAFE COMPANY

Name

MEZAJ CAFE COMPANY

Legal name

Mezaj (مزاج)

Website

https://mezajmaghribi.com.sa

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Coffee Shop / Café

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)

Keywords

• Specialty coffee retail
• Café franchise
• Food and beverage service
• Drive-through coffee
• Moroccan café brand

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Retail: Direct sales of coffee, beverages, and food items to end-consumers at café locations and via drive-through service.
2. Franchise Fees: Commercial franchise (امتياز تجاري) licensing model providing training, development, and equipment to franchisees in exchange for franchise fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Mezaj is a Moroccan-themed café brand operating in Saudi Arabia that sells hot and cold beverages and food items at company-owned café locations with drive-through and car pickup service. The brand also extends through a commercial franchise program (الامتياز التجاري) that supplies training, development, and equipment to licensed operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Mezaj Café (مزاج)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Harat's Café: Saudi-based coffee and casual food chain with multi-location presence. Comparable local QSR-style coffee concept competing for similar consumer occasions and price points.
• El Cafe (Saudi Arabia): Saudi-origin specialty coffee and food concept with comparable café format and regional/local positioning. Closely aligned competitor serving similar Riyadh consumer with emphasis on quality ingredients.
• Barn's Coffee: A leading Saudi specialty coffee chain with a comparable café-and-drive-through format serving the same Riyadh consumer. Most direct competitor given overlapping target market, value proposition (quality coffee with convenience), and Saudi-native positioning.

Broad incumbents

• Caribou Coffee: Regional/international coffee chain with presence in the Middle East offering specialty beverages and café seating. Competes for the same quality-focused coffee consumer in the same retail format.
• Dunkin' Saudi Arabia: International QSR coffee and donut chain with strong drive-through presence across Saudi Arabia. Directly comparable in offering a quick-service coffee/beverage format with drive-through convenience.
• Tim Hortons Saudi Arabia: Canadian-origin coffee QSR with rapid Saudi expansion and drive-through-heavy footprint. Comparable value proposition around affordable, convenient coffee and food in a high-throughput format.
• Starbucks Saudi Arabia: Global coffee incumbent operating extensive locations across Saudi Arabia with strong brand recognition. Competes for the same on-the-go coffee consumer and sets the benchmark for service and quality expectations that Mezaj positions against.
• Costa Coffee Saudi Arabia: International coffee chain with broad regional presence including Saudi Arabia. Comparable as a competing café format targeting quality-conscious coffee consumers with dine-in and takeaway service.

Emerging players

• COFE App: Saudi-based coffee marketplace aggregating café orders and delivery. Partially comparable as an emerging player shaping Saudi coffee consumer behavior and representing both a channel Mezaj could leverage and a competitive aggregator.
• Cinnabon Saudi Arabia: International bakery-café chain operating in Saudi Arabia through franchise and direct locations. Comparable as a franchised food-and-beverage concept with similar dine-in and grab-and-go consumer occasions.

Market position

Customer concentration

• LinkedInlinkedin.com/company/mezajmaghribi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEZAJ CAFE COMPANY