COFE App

What COFE App does

COFE App is an online coffee marketplace operating as a mobile-first platform on iOS and Android, founded in 2017 in Kuwait by Ali Al-Ibrahim and officially launched in 2018. The platform aggregates more than 400 specialty coffee brands into a single application, enabling consumers to browse menus, customize orders, and select from multiple fulfillment options including counter pickup, car pickup, standard delivery, and short-distance express delivery within a 100-meter radius. The platform currently operates across at least seven countries: Kuwait, Saudi Arabia, the United Arab Emirates, Egypt, Turkey, Oman, and the United Kingdom. The primary contractual entity is COFE DISTRICT APP HOLDING, registered in Abu Dhabi Global Market (UAE), with operating entity COFE TECH GENERAL TRADING – SOLE PROPRIETORSHIP L.L.C.

The core platform is augmented by a set of integrated modules: COFE Market (e-commerce for beans, machines, capsules, and accessories), COFE Credits (in-app wallet), COFE Rewards (four-tier loyalty program: Silver, Gold, Platinum, Diamond), Gift Cards (general and brand-specific), and COFE Subscription (monthly bundles of 15 or 30 items with automatic renewal). COFE Cloud is a partner-facing white-label solution that enables external cafe brands to launch customized mobile apps built on COFE's infrastructure, exemplified by the August 2025 partnership with FiLLi Cafe for UK and Asia expansion. The technology stack includes vendor-facing SDK integration with POS systems, GPS-based location services, and cloud-hosted infrastructure integrated with major payment gateways (Apple Pay, Google Pay, STC Pay, MyFatoorah, Oracle Payment Cloud) and analytics platforms (Mixpanel, Google Analytics, Firebase, Adjust).

COFE generates revenue through a diversified model: service fees charged to vendors for new customer acquisition (defined per Order Form), delivery fees split between vendor contribution and customer payment, payment processing fees borne by vendors, subscription fees (country-dependent, monthly auto-renewal), and e-commerce sales through COFE Market. The go-to-market approach is hybrid: product-led growth through the consumer mobile app combined with a channel-partner motion that recruits coffee vendors through a dedicated onboarding program with account management and ~5-day onboarding. The company has raised approximately USD 28.2 million across disclosed rounds (Series A in February 2019, two Series B tranches in 2021 and 2023), with strategic investors including Waed Ventures (Saudi Aramco's VC arm), eWTP Arabia Capital, and Alibaba. M&A has been used tactically to consolidate regional presence, including the acquisitions of Sippy Beans (January 2022) and Kaffeen (March 2022, Saudi Arabia).

Name

COFE App

Legal name

COFE DISTRICT APP HOLDING

Website

https://cofeapp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

COFE App is a mobile-first online coffee marketplace aggregating 400+ specialty coffee brands across 7+ MENA countries and the UK. It enables consumer ordering with multiple fulfillment options (pickup, car delivery, express delivery), loyalty rewards, subscriptions, and a white-label platform for partner cafe digitization.

Ownership category

akta.pro rank

Product category

Online Coffee Marketplace

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Food & Beverage DTC (CRAFACAD)

akta.pro secondary industries

DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Online coffee marketplace
• Mobile coffee ordering
• Food delivery platform
• Specialty coffee aggregation
• On-demand beverage ordering

Headquarters

HQ city

Kuwait

HQ country

Kuwait

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Service Fees from Vendors: COFE App charges vendors a service fee for each new customer acquired through the platform. The fee structure is defined in individual Order Forms with each vendor partner.
2. Delivery Fees: Revenue generated from delivery charges paid by customers for order delivery services
3. COFE Subscription: Monthly subscription service offering 15 or 30 beverage/food items from participating vendors. Subscription fees vary by country and are charged monthly with automatic renewal.
4. Payment Processing Fees: Vendors bear payment gateway processing fees for transactions including credit cards, debit cards, STC pay, Google Pay, and Apple Pay
5. COFE Market Sales: Revenue from selling coffee products (beans, machines, capsules, accessories) through the COFE Market e-commerce section

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

COFE App operates an online coffee marketplace mobile application that aggregates 400+ specialty coffee brands onto a single platform, enabling consumers to browse menus, customize orders, and select counter pickup, car pickup, standard delivery, or express delivery fulfillment. The platform also offers an in-app e-commerce store (COFE Market), a subscription package, a multi-tier loyalty rewards program, gift cards, and a vendor-facing white-label digitization solution (COFE Cloud).

Product overview

COFE App is a unified online coffee marketplace and mobile app that aggregates hundreds of specialty coffee brands (international and local) into a single platform. The core COFE App serves as the main ordering interface with multiple fulfillment options — Counter Pickup, Car Pickup, standard Delivery, and Express Delivery (within 100m). Around this core, COFE layers complementary modules: COFE Market (e-commerce store for beans, pods, machines, and accessories), COFE Credits (in-app wallet), COFE Rewards (4-tier loyalty program with Silver/Gold/Platinum/Diamond tiers), Gift Cards (general and brand-specific), and COFE Subscription (monthly bundled package of 15 or 30 items). COFE Cloud is a partner-facing digitization platform enabling cafes to white-label apps for expansion. The company has expanded regionally through acquisitions (Kaffeen, Sippy Beans) and operates across Kuwait, Saudi Arabia, UAE, Egypt, Turkey, and the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• COFE App (Core Platform) Online coffee marketplace mobile application aggregating 400+ specialty coffee brands, allowing users to browse menus, customize and place orders, and select pickup, car delivery, standard delivery, or express delivery options.
• COFE Market In-app e-commerce store offering coffee beans, pods, machines, accessories, and equipment for at-home brewing, with delivery from the same COFE platform.
• COFE Subscription Monthly subscription package valid for 30 days with auto-renewal, offering 15 or 30 beverage or food items from participating vendor cafes (maximum 2 items per day); delivery fees excluded from the package.
• COFE Cloud

Quantifiable outcome

• 400+ specialty coffee brands on platform
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• FiLLi CafecoreStrategic or Co-development Partner · 11 August 2025FiLLi Cafe partnered with COFE Cloud to digitize its operations and expand internationally, focusing on the UK and Asia markets. The partnership involves developing a customized mobile app to enhance customer experience, operational efficiency, and brand loyalty.
• KaffeencoreOthers · 17 March 2022COFE App acquired Saudi-based Kaffeen, an online coffee ordering platform, to expand its regional presence and strengthen operations within Saudi Arabia. The acquisition was part of COFE's growth strategy following previous acquisitions.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Jahez: Saudi-listed food delivery platform dominant in Saudi Arabia and expanding across MENA. Directly overlaps with COFE's marketplace model for food and beverage ordering, including coffee, but operates as a horizontal delivery marketplace rather than a coffee-specialized one.
• Careem (Uber): MENA super-app for ride-hailing, food delivery, and payments; competes with COFE in coffee ordering and delivery across Kuwait, UAE, Saudi, and Egypt. Has the advantage of an integrated payments and rides platform that COFE lacks.
• Talabat: Regional super-app for food and grocery delivery owned by Delivery Hero; operates across all of COFE's core MENA markets (Kuwait, UAE, Saudi, Egypt, Oman). Competes directly with COFE for coffee delivery orders but offers a far broader restaurant and grocery selection rather than specializing in coffee.
• Noon Food: Noon's food delivery arm competes with COFE for restaurant and coffee orders in Saudi Arabia and UAE; backed by Saudi PIF and Mohamed Alabbar, giving it deep regional capital and logistics resources that COFE must compete against.
• Uber Eats: Global food delivery leader with presence in MENA and UK; competes for COFE's vendor partnerships and consumer orders across all operating geographies, though with a horizontal (not coffee-specialized) offering.
• Glovo: Multi-category on-demand delivery platform operating in MENA, Turkey, and parts of Europe; competes with COFE in the same geographies on restaurant and coffee delivery, though Glovo's q-commerce focus extends well beyond coffee.

Emerging players

• Bean Box: US-based coffee subscription and DTC delivery startup; comparable to COFE Market's DTC coffee equipment/bean retail and to COFE's subscription model, though at smaller scale and US-only. Useful peer for benchmarking the subscription and DTC product lines.

Direct peers

• Mrsool: Saudi-born on-demand delivery platform with strong penetration across Saudi Arabia and expanding across MENA. Closest direct competitor to COFE in the Middle East on-demand delivery space, with overlapping target customers (coffee and food vendors) and consumer base.

Regional players

• Deliveroo: UK-headquartered on-demand food delivery platform; a key competitor in COFE's UK market expansion. Operates a similar marketplace-plus-delivery model and competes for the same coffee shop and cafe vendors in the UK.
• Yemeksepeti: Turkey's leading food delivery platform (owned by Delivery Hero); a key competitive reference for COFE's Turkish market expansion. Offers overlapping services for restaurant and coffee orders via a similar marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COFE App