MF Leilões
MF Leilões is a Brazilian online auction platform that hosts live-streamed livestock and genetic-material auctions (cattle, horses, goats, sheep, and semen) for rural producers and breeders nationwide, monetizing via an 8% buyer commission and seller listing fees.
- Company typePrivate
- Founded-
- HeadquartersMarília, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What MF Leilões does
MF Leilões (legal entity MF Rural Representações LTDA, CNPJ 07.095.159/0001-86) is a Brazilian online auction platform dedicated to rural livestock and genetic material, operating under the Grupo MF Rural conglomerate. The platform connects Brazilian rural producers, fazendas, and cabanhas with buyers nationwide via live-streamed auctions, pre-bidding, a fixed-price shopping mode, and a continuous marketplace (Mercado). It is organized into five product categories — bovinos (Gir Leiteiro, Girolando, Nelore, Sindi, and other breeds), equinos (e.g., Mangalarga Marchador), caprinos, ovinos (e.g., Dorper), and sêmen (bovine genetic material, including sexed semen and FIV embryos) — and supports installment-based buyer financing (up to 40 installments for livestock, 5 for semen) with logistics handled by buyers or coordinated through partners such as Central Bela Vista in Botucatu/SP.
The platform's technical stack centers on web-based live video streaming with real-time bidding, a pre-bidding system, catalog/PDF generation per auction event, and self-serve buyer registration. MF Leilões monetizes primarily through an 8% buyer commission on the hammer price, supplemented by listing fees charged to sellers. The GTM motion is direct-to-consumer and digital-first: the company drives auction participation through its website, a companion blog, YouTube live broadcasts, Facebook/Instagram, and WhatsApp outreach to registered users. The company is privately held, has approximately 8 employees based in Marília-SP, and operates exclusively within Brazil. A wholly-owned subsidiary, MF Digital Bank LTDA, extends the group's footprint into digital banking services for the agricultural marketplace.
MF Leilões firmographics
Firmographics- Name
- MF Leilões
- Legal name
- MF Rural Representações LTDA
- Website
- https://mfleiloes.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MF Leilões is a Brazilian online auction platform that hosts live-streamed livestock and genetic-material auctions (cattle, horses, goats, sheep, and semen) for rural producers and breeders nationwide, monetizing via an 8% buyer commission and seller listing fees.
- Ownership category
- akta.pro rank
MF Leilões industry classification
Industry- Product category
- Online Livestock Auctions
- NAICS
- Livestock Merchant Wholesalers (424520)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industry
- Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
Keywords
Where MF Leilões is headquartered
LocationHeadquarters
- HQ city
- Marília
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
MF Leilões business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Buyer Commission: 8% commission charged to buyers on the hammer price (final bid amount) for each successful auction purchase
- Auction Listing Fees: Fees charged to sellers (fazendas, cabanhas) for listing animals and genetic material in scheduled auctions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Livestock auctions with buyer commission |
| Unit Pricing | Pay-as-you-go | Semen packages with volume-based pricing |
| Unit Pricing | Pay-as-you-go | Goat and sheep marketplace pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MF Leilões product offering
Product offeringCore offering
MF Leilões operates an online auction platform that enables real-time virtual bidding on rural livestock (cattle, horses, goats, sheep) and genetic material (semen/embryos). The platform supports live video streaming auctions, pre-bidding before events, and a fixed-price shopping mode for immediate purchases, connecting Brazilian rural producers and breeding farms (fazendas and cabanhas) with buyers nationwide.
Product overview
MF Leilões operates a unified online auction platform for rural livestock, connecting rural producers with buyers across Brazil. The platform offers live streaming auctions, pre-bidding, and a fixed-price marketplace across six main product categories: Bovinos (cattle), Equinos (horses), Caprinos (goats), Ovinos (sheep), and Sêmen (semen/genetic material). Key features include real-time bidding (AO VIVO), advance bidding (PRÉ-LANCE), shopping functionality, and a continuous marketplace (MERCADO). The platform also provides a blog for educational content.
Differentiator
Problem solved
Functional benefit
Products and services
- MF Leilões Online Auction Platform
Companies that use MF Leilões
Customer profileSegments2 records
Ideal customer profiles2 records
MF Leilões technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MF Leilões partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Central Bela Vista - Botucatu/SPminorSemen collection and storage center located in Botucatu, São Paulo state, where genetic material for various auctions is stored and managed. Buyers arrange pickup or delivery from this location.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
MF Leilões competitors and assessment
Company assessmentDirect peers
- Brasil Leilões: Brazilian auctioneer hosting rural and livestock events including cattle, horses, and genetic material. Comparable for serving the same fazenda and cabanha sellers and Brazilian livestock buyer pool as MF Leilões.
- Trajano Silva Leilões: Long-established Brazilian auctioneer with a strong livestock and rural-asset auction practice, increasingly digitized with online/live participation. Comparable for its breed-specific livestock events and Brazilian rural auctioneer positioning.
- Programa Leilões: Brazilian online livestock auction platform with live streaming, multi-breed catalog, and pre-bidding. Directly comparable as a Brazilian rural-livestock auction marketplace targeting the same fazendas/cabanhas customer base as MF Leilões.
- LeilõesBR (Mega Leilões): Brazilian online auction platform running livestock, judicial, and rural property events with live video streaming and pre-bidding. Comparable for its live-online livestock auction format and Brazilian rural seller/buyer base.
- Central Leilões: Brazilian auction company focused on rural/livestock events with online participation. Comparable for its Brazilian livestock auctioneer focus and digital live-event format.
Broad incumbents
- MF Rural (Grupo MF Rural): Parent conglomerate of MF Leilões providing broader agricultural marketplace services between rural producers, distributors, and suppliers. Comparable as the parent platform that anchors MF Leilões' traffic and seller/buyer relationships.
- Sodré Santoro Leilões: One of Brazil's largest traditional auction houses, covering vehicles, judicial assets, real estate, and rural/livestock categories. Comparable as a Brazilian auctioneer with overlapping livestock capability, though with much broader scope and deeper capital than MF Leilões.
- Superbid: Brazilian online auction marketplace operating across multiple asset classes including vehicles, equipment, and rural assets. Comparable as an online auction platform serving Brazilian buyers, though not specialized in livestock like MF Leilões.
Emerging players
- Agropecuária Direto ao Ponto / Rural Marketplace players: Emerging Brazilian online marketplaces for rural/livestock transactions (e.g., fixed-price and listing-based platforms). Comparable as adjacent digital channels that could compete with MF Leilões for online livestock commerce, particularly via the SHOPPING and MERCADO modes.
Regional players
- Leilos (Portugal): Portuguese online livestock and rural asset auction platform with live-streaming and pre-bidding. Comparable as a regional (Iberian) online livestock auction marketplace with similar product categories and live-bidding mechanics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
MF Leilões social profiles
Digital presenceMF Leilões financial estimates
Financial estimateRevenue estimate
Valuation estimate
MF Leilões leadership team
Management profileNumber of profiles
MF Leilões subsidiaries and ownership
Company hierarchySubsidiaries1 record
MF Leilões funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MF Leilões M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MF Leilões
What does MF Leilões do?
MF Leilões operates an online auction platform that enables real-time virtual bidding on rural livestock (cattle, horses, goats, sheep) and genetic material (semen/embryos). The platform supports live video streaming auctions, pre-bidding before events, and a fixed-price shopping mode for immediate purchases, connecting Brazilian rural producers and breeding farms (fazendas and cabanhas) with buyers nationwide.
Is MF Leilões a public or private company?
MF Leilões is a private company. It is classified as corporate owned and is currently operating.
When was MF Leilões founded?
MF Leilões was founded in -1. It employs 1 to 10 people.
Where is MF Leilões based?
MF Leilões is headquartered in Marília, Brazil, in the Latin America region.
How does MF Leilões make money?
Two revenue lines are on record. Buyer Commission is the primary driver. The others are auction Listing Fees.
Who are MF Leilões's main competitors?
Direct peers on record are Brasil Leilões, Trajano Silva Leilões, Programa Leilões, LeilõesBR (Mega Leilões) and Central Leilões. Broad incumbents are MF Rural (Grupo MF Rural), Sodré Santoro Leilões and Superbid. Agropecuária Direto ao Ponto / Rural Marketplace players is listed as an emerging player. Leilos (Portugal) is listed as a regional player.
Does MF Leilões have an API?
No public API is recorded for MF Leilões.
What industry is MF Leilões in?
MF Leilões's product category is Online Livestock Auctions. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of BPAJAEAD, Land & Farm/Ranch Real Estate Auctions. Its NAICS code is 424520 and its SIC code is 700.