MG Motor Polska

Name

MG Motor Polska

Legal name

SAIC Motor Poland Sp. z o.o.

Website

https://mgmotor.pl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Motor Vehicle Transmission and Power Train Parts Manufacturing (336350)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

akta.pro secondary industry

Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK)

Keywords

• Electric vehicles
• Plug-in hybrids
• Connected car systems
• Automotive retail
• Passenger vehicles

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: MG Motor generates revenue primarily through the sale of new vehicles via authorized dealer network. Vehicles are sold in various powertrain options including fully electric, plug-in hybrid, hybrid, and petrol variants at different price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

MG Motor Polska imports and retails passenger vehicles in Poland across four powertrain types — fully electric, plug-in hybrid, self-charging hybrid, and petrol — through an authorized dealer network. The lineup spans the MG CYBERSTER electric roadster, MGS5 EV, MGS6 EV, and MG4 Electric (BEVs); MGS9 PHEV and MG HS PHEV; MG HS Hybrid+, MG ZS Hybrid+, and MG3 Hybrid+; plus petrol MG ZS, MG3, and MG HS. The proprietary MG iSMART connected vehicle system provides smartphone-app remote control, voice recognition, cloud navigation, charging management, and vehicle status monitoring. Vehicles are supported by a 7-year / 150,000 km warranty.

Product overview

MG Motor Polska operates as the Polish subsidiary of SAIC Motor, offering a comprehensive portfolio of electrified and conventional vehicles across multiple powertrain types. The product lineup spans four categories: fully electric vehicles (MG CYBERSTER, MGS5 EV, MGS6 EV, MG4 Electric), plug-in hybrids (MGS9 PHEV, MG HS PHEV), self-charging hybrids (MG HS Hybrid+, MG ZS Hybrid+, MG3 Hybrid+), and petrol vehicles (MG ZS, MG3, MG HS). Central to the connected experience is the proprietary MG iSMART system, which provides smartphone app integration, remote vehicle control, cloud-based navigation with HERE maps, voice recognition, and charging management for electric vehicles. The 2025 lineup features notable new launches including the MGS6 EV all-electric sedan, MGS9 PHEV plug-in hybrid SUV, and MGS5 EV, each positioned as new models. Prices range from entry-level petrol models to premium electric vehicles, with promotional financing options including 50/50 credit arrangements. MG vehicles are supported by a 7-year/150,000km warranty covering the high-voltage battery, electric motor, inverter, and control units.

Differentiator

Problem solved

Functional benefit

Products and services

• MG iSMART Intelligent connected vehicle system integrating car communication, internet connectivity, and user interaction via smartphone app. Provides remote vehicle control (lock/unlock, climate, charging scheduling), voice recognition activated by 'Hello MG', cloud-based HERE maps navigation, vehicle status monitoring, and digital key functionality for MG vehicles sold in Poland.
• MG CYBERSTER Fully electric roadster with a 77 kWh battery offered in rear-wheel drive (507 km WLTP range) and all-wheel drive (443 km WLTP range) variants. Class A+++ energy efficiency. Positioned as MG's premium electric sports car offering.
• MGS5 EV All-electric SUV available in Standard Range (49 kWh, ~340 km) and Long Range (64 kWh, ~465–480 km) configurations. Electric consumption 15.5–16.9 kWh/100 km.
• MGS6 EV All-electric sedan in Exclusive (530 km WLTP city range) and Exclusive AWD (485 km WLTP city range) variants. Energy consumption 16.6–18.1 kWh/100 km.
• MG4 Electric Compact electric hatchback available with 49 kWh (350 km), 64 kWh Comfort/Luxury (450–465 km), 77 kWh Long-Range (530 km), and 64 kWh XPOWER (400 km) battery options. All variants rated A+++ efficiency.
• MGS9 PHEV Plug-in hybrid SUV with combined WLTP fuel consumption 6.7–6.8 L/100 km and combined weighted CO2 of 54 g/km when primarily running on electric power.
• MG HS PHEV Plug-in hybrid SUV with 100 km electric-only range (AER). Weighted combined consumption 1.9 L/100 km and 20.1 kWh/100 km. CO2 46 g/km WLTP. Class B efficiency.
• MG HS Hybrid+ Self-charging hybrid SUV with fuel consumption 5.5 L/100 km WLTP and 126 g/km CO2. Class D efficiency. Available in Excite and Exclusive trims.
• MG ZS Hybrid+ Self-charging hybrid compact SUV with combined fuel consumption 5.0–5.1 L/100 km WLTP, CO2 113–115 g/km. Class C efficiency. 443 L luggage capacity.
• MG3 Hybrid+ Self-charging hybrid compact car with fuel consumption 4.4 L/100 km WLTP and 100 g/km CO2. Class C efficiency.
• MG ZS Compact SUV with 1.5L VTI-tech petrol or 1.0L T-GDI turbo petrol engine. Fuel consumption from 6.6–7.2 L/100 km WLTP. Manual and automatic transmission options.
• MG3 Compact hatchback with 1.5L petrol engine and manual transmission. Fuel consumption 6.1 L/100 km WLTP; 137 g/km CO2. Class E efficiency.
• MG HS SUV with 1.5L turbo petrol engine paired with 6-speed manual or 7-speed automatic transmission. Fuel consumption 7.4–7.6 L/100 km WLTP. Class F efficiency.

Quantifiable outcome

• MG HS PHEV achieves 100km electric range (AER)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HERE Europe B.V.coreTechnology or IntegrationMap SDK provider for MG iSMART navigation system. Provides mapping data, real-time traffic information, and location services for connected vehicle navigation functionality.
• SAIC Overseas Intelligent Mobility Technology CO. Ltd (Developer)coreTechnology or IntegrationDeveloper and processor for MG iSMART connected vehicle platform. Located in Shanghai, China. Handles software development and data processing for connected vehicle services.
• Google Ireland Limited / Google LLCcoreTechnology or IntegrationProvides Google Maps integration for dealer locator, Google Analytics for website analytics, Google Tag Manager for tag management, and YouTube for video content distribution.
• Cloudflare InccoreTechnology or IntegrationContent delivery network (CDN) and website security services protecting mgmotor.pl and ensuring fast content delivery.
• RTB HouseminorGTM or Marketing PartnerRetargeting and personalized advertising technology provider for displaying relevant ads based on user browsing behavior on MG websites.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NIO: NIO is a Chinese premium EV brand expanding into European markets (Norway, Germany, Netherlands, Denmark, Sweden), directly comparable to MG as a Chinese OEM building presence in Europe with battery-electric vehicles, though positioned at a higher price tier.
• BYD: BYD is a Chinese automaker rapidly expanding its EV and PHEV lineup across Europe with mass-market pricing — the closest head-to-head peer to MG Motor Polska in terms of origin, product mix (BEV/PHEV), and value-segment positioning in the Polish market.
• Dacia: Dacia is a European affordable brand with the Spring EV, Duster Hybrid, and Jogger Hybrid — the closest mass-market peer to MG on price-led positioning, directly competing for the same first-time-EV and budget-hybrid buyer in Poland.
• Xpeng: Xpeng is a Chinese EV brand entering European markets with smart-EV sedans and SUVs, competing with MG in the BEV segment. Both are Chinese OEMs building distribution and brand awareness in Europe at the same time.
• Geely Auto: Geely Auto Group sells vehicles in Europe through own brands (Geely) and subsidiaries (Volvo, Polestar, Smart), competing with MG in electrified powertrains across multiple European markets including Poland — directly comparable Chinese-affiliated competitor with global scale.

Broad incumbents

• Hyundai: Hyundai sells a broad lineup of EVs, hybrids, and ICE vehicles across Europe, including the Kona Electric and Tucson PHEV — a larger established mass-market incumbent competing with MG in the affordable electrified SUV segment in Poland.
• Volkswagen: Volkswagen sells the ID.3, ID.4, ID.5, Tiguan PHEV, and Golf eHybrid in Poland — the largest European mass-market incumbent whose broad electrified lineup directly overlaps MG's BEV/PHEV offerings in the same dealerships and fleet channels.
• Renault: Renault is a European mass-market incumbent selling the Megane E-Tech, Scenic E-Tech, and Captur PHEV in Poland — directly overlapping MG's electrified portfolio and competing for the same budget-conscious family and fleet buyers.
• Kia: Kia offers the EV3, EV6, Niro EV/PHEV/HEV, and Sportage in Poland — a major Korean mass-market incumbent with electrified lineup directly overlapping MG's hybrid/EV portfolio at similar price points.
• Skoda: Skoda is a European mass-market brand selling the Elroq, Enyaq, Octavia PHEV, and Kodiaq PHEV in Poland — a Czech incumbent with deep dealer reach and a similar affordable-but-practical positioning overlapping MG's SUV portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MGMotorEurope
• YouTubeyoutube.com/channel/UCRkzXwI_w2sikVu0ADnHd6g
• Facebookfacebook.com/MGMotorEurope
• LinkedInlinkedin.com/company/mg-motor-polska
• Instagraminstagram.com/mgmotoreurope
• TikToktiktok.com/@mgmotoreurope?lang=nl-NL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MG Motor Polska