湖南卫视

Name

湖南卫视

Legal name

湖南快乐阳光互动娱乐传媒有限公司

Website

https://mgtv.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Online Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (516120)

SIC

Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

IPTV Pay-TV Operators (Telco TV) (MPABAGAC)

Keywords

• Video streaming platform
• Online entertainment content
• VIP membership subscription
• Variety show broadcasting
• Digital media distribution

Headquarters

HQ city

Changsha

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. VIP Membership Subscription: Premium subscription service offering exclusive content, ad-free viewing, and early access to new releases. VIP会员 provides enhanced viewing experience with exclusive programs and content.
2. Advertising: Advertising revenue generated from the free tier of the platform, with video ads and display advertisements across the streaming service.
3. Content Licensing: Content distribution through IPTV (湖南IPTV) and Internet TV services (芒果互联网电视), licensing programming to other broadcast platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hunan Satellite TV (湖南卫视) operates Mango TV (芒果TV), a direct-to-consumer online video streaming platform that distributes original and licensed entertainment content including variety shows, TV dramas, movies, children's programming, anime, documentaries, music, news, and educational programming across web, mobile, desktop, and TV platforms. The platform monetizes through a freemium model combining free ad-supported access with paid VIP membership subscriptions, supplemented by content licensing to IPTV and Internet TV distribution partners.

Product overview

芒果TV (Mango TV) is Hunan Satellite TV's integrated online video streaming platform operating on a platform-plus-content architecture. The core offering consists of the Mango TV web platform and native applications for Windows, Mac, iOS, Android, and iPad, supplemented by a WeChat mini program and desktop wallpaper product. The platform distributes content across 15 distinct channels: variety shows (综艺), dramas (电视剧), movies (电影), children's programming (少儿), anime (动漫), news, documentaries (纪录片), charity (芒果公益), music (音乐), live streaming (直播), entertainment (娱乐), gaming (游戏), and education (教育). Revenue is driven primarily through VIP membership subscriptions and advertising, with the platform offering both free ad-supported and premium subscription tiers. The platform recently demonstrated AI capabilities through AIGC (AI-generated content) technology in educational animation production.

Differentiator

Problem solved

Functional benefit

Brands

• 芒果TV视频App: Mobile application for video streaming

Products and services

• 芒果TV (Mango TV) Streaming Platform

Quantifiable outcome

• 野狗骨头 (Wild Dog Bones) drama series received 310 million views (3.1亿)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 湖南IPTVcoreChannel Partner/ Reseller/ DistributorHunan IPTV is a core distribution partner for Mango TV content, providing television-based viewing access through IPTV technology, extending the platform's reach to traditional TV audiences.
• 芒果互联网电视coreChannel Partner/ Reseller/ DistributorMango Internet TV is an owned/affiliated OTT TV service that distributes Mango TV content on smart TVs and internet-connected television devices.
• 金鹰网 (Jinying.com)minorChannel Partner/ Reseller/ DistributorJinying.com is the news portal of Hunan Broadcasting System, providing news content and cross-promotional distribution for Hunan TV content.
• 天娱传媒coreStrategic or Co-development PartnerTianyou Media (天娱传媒) is the entertainment arm of Hunan TV system, handling artist management and entertainment production, supporting Mango TV's original content development.
• 芒果V基金minorOthersMango V Fund (芒果V基金) is a charitable foundation under the Hunan TV system, demonstrating the company's social responsibility initiatives.
• 快乐购 (Happigo)minorOthersHappigo (快乐购) is an e-commerce company under the Hunan TV system, potentially providing merchandise and commercial partnership opportunities.
• 湖南省教育厅 (Hunan Provincial Department of Education)coreStrategic or Co-development PartnerCollaboration with Hunan Provincial Department of Education for educational content production, including 成长不烦恼—湖南省中小学生心理健康专题课 and 未来建设者 career education series.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tencent Video: Tencent Video is one of China's largest subscription streaming platforms with exclusive dramas, variety, and sports content — directly competing with Mango TV for Chinese subscribers and ad budgets.
• Bilibili: Bilibili is a major Chinese video platform with strong anime, documentary, and user-generated content verticals; it overlaps with Mango TV's anime, documentary, and kids channels and competes for similar younger Chinese audiences.
• Sohu Video: Sohu Video is a Chinese streaming platform offering dramas, variety, and news content with freemium and VIP subscription models — a direct competitor to Mango TV in the Chinese online video market.
• iQIYI: iQIYI is a leading Chinese SVOD/AVOD streaming platform offering dramas, variety shows, movies, and originals with a freemium subscription model — directly comparable to Mango TV's product, business model, and target audience.
• Youku: Youku is Alibaba's flagship video streaming service in China providing subscription and ad-supported streaming of dramas, variety, and original content — a direct competitor to Mango TV in the same SVOD/AVOD category.

Regional players

• Zhejiang TV / 中国蓝TV: Zhejiang TV's online platform 新蓝网/中国蓝TV distributes provincial broadcaster content including variety shows and dramas — a regional peer that, like Mango TV, leverages a provincial satellite TV brand for digital streaming.

Others

• IQIYI International / Rakuten Viki: Rakuten Viki is a streaming platform specializing in licensed Asian (including Chinese) dramas and variety shows — comparable to Mango TV in content category but focused on international audiences and licensed rather than owned content.

Broad incumbents

• Disney+: Disney+ is a global SVOD platform with exclusive originals and franchise content — comparable to Mango TV as a content-led subscription streaming service, though operating globally rather than domestically in China.
• CCTV /央视视频: CCTV is China's national broadcaster operating a large online video platform with news, drama, and variety content — a state-owned incumbent comparable to Hunan Broadcasting System's digital operations.
• Mango TV (Mango Excellent Media / 芒果超媒): The listed parent entity 芒果超媒 (Mango Excellent Media) operates Mango TV alongside other media businesses and serves as the broader public-market incumbent in this category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%B9%96%E5%8D%97%E5%8D%AB%E8%A7%86

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 湖南卫视