Mental Health America of Georgia

Name

Mental Health America of Georgia

Legal name

Mental Health America of Georgia

Website

https://mhageorgia.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mental Health Education and Advocacy

NAICS

Child and Youth Services (624110), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGADAK

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDAAAHAK

Mental Wellness & Resilience Education (Non-clinical)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYBPAGAEAH

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Mental health education
• Youth mental wellness
• Suicide prevention training
• Mental health advocacy
• Community mental health

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Tax-deductible charitable donations accepted via PayPal and Network for Good platforms. Year-end fundraising campaigns and ongoing donation appeals.
2. Event Fundraising: Revenue generation through event ticket sales, sponsorships, silent auctions, and vendor fees from events such as the annual MHAG Festival for Mental Wellness.
3. Corporate Partnerships: Corporate sponsorship and partnership programs offering various engagement levels for businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mental Health America of Georgia is a 501(c)(3) nonprofit that provides free mental health education, training, and advocacy programs to individuals, schools, and community organizations throughout Georgia. Its core offerings include the Kids on the Block puppetry-based awareness program, the LEAP youth leadership program, OWL wellness seminars, the Mental Health Academy webinar series, Mental Health First Aid and QPR Gatekeeper training, and online mental health screenings.

Product overview

Mental Health America of Georgia is a nonprofit organization offering a portfolio of mental health education, training, and advocacy programs. The core offerings include the Mental Health Academy for adult education, the Leadership Empowerment & Access Program (LEAP) for youth professional development, Kids on the Block puppetry program for children's mental health education, and the Outreach Wellness Learning (OWL) seminar series. Additional programs include Mental Health First Aid and QPR Gatekeeper Training for suicide prevention. The organization also provides mental health screening tools in partnership with MHA National and hosts an annual Festival for Mental Wellness as a major fundraising event.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Academy A webinar-based educational series delivering mental health awareness and literacy content to community members across Georgia.
• Kids on the Block A puppetry-based mental health awareness program delivered in schools and community settings to teach younger students about mental wellness.
• LEAP (Leadership Empowerment and Access Program) A youth leadership program that engages young adults with lived mental health experience to become peer advocates and community leaders.
• OWL (Outreach Wellness Learning) Seminars Community wellness seminars delivered to adult audiences on mental health topics and self-care.
• Mental Health First Aid Training Evidence-based training that teaches participants how to identify, understand, and respond to signs of mental health and substance use challenges.
• QPR Gatekeeper Training Suicide prevention training that equips participants to recognize warning signs and intervene with individuals at risk.
• Online Mental Health Screenings Self-administered online screening tools that help individuals assess mental health conditions and connect to resources.
• MHAG Festival for Mental Wellness An annual community fundraising and awareness event that promotes mental wellness across Georgia.

Quantifiable outcome

• Trained 1000+ people in mental health literacy
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Institute of Mental Health (NIMH)coreStrategic or Co-development PartnerParticipant in the NIMH Outreach Partnership Program, a nationwide initiative working to increase public access to science-based mental health information. Program has particular emphasis on reaching historically underserved populations and enhancing opportunities for research participation.
• Mental Health America (National)coreStrategic or Co-development PartnerAffiliated with Mental Health America national organization. Access to national screening tools, resources, program frameworks (LEAP), and brand recognition. Information about becoming a National Certified Peer Specialist referenced.
• The Yoga HiveminorGTM or Marketing PartnerCommunity wellness partner offering free yoga classes to donors supporting Mental Health America of Georgia. Collaboration promotes mental wellness through physical health integration.
• Individual Fundraisers and Community ChampionsminorGTM or Marketing PartnerIndividual advocates like Vooha Vellanki who conduct peer-to-peer fundraising campaigns, candle sales, and community events to support MHAG programs including LEAP.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• American Foundation for Suicide Prevention: National nonprofit providing suicide prevention education, advocacy, and loss support, including QPR Gatekeeper Training. Directly comparable to MHAG's QPR program and policy advocacy work, with similar donor-funded education model.
• NAMI Georgia: State affiliate of the National Alliance on Mental Illness providing mental health education, support groups, and advocacy in Georgia. Direct peer given overlapping mission, free educational programming, statewide county-level coverage, and nonprofit structure serving similar populations.
• Child Mind Institute: Nonprofit dedicated to children's mental health through education, family resources, and clinical care. Comparable to MHAG's Kids on the Block program in target population, school- and family-facing distribution, and educational content focus.
• Jed Foundation: Nonprofit focused on youth and young adult mental health and suicide prevention, particularly on college campuses. Comparable to MHAG's LEAP program for ages 16-26 in audience, age range, and resilience education model.
• Bring Change to Mind: Youth mental health nonprofit focused on stigma reduction through storytelling and student-led programs. Comparable to MHAG's Kids on the Block and youth SEL programming in audience, mission, and school-district distribution model.
• Active Minds: Youth and young adult mental health education nonprofit focused on college campuses and K-12 settings. Directly comparable to MHAG's LEAP program in target audience, education-first (non-clinical) delivery, and mental health literacy mission.
• The Trevor Project: Leading LGBTQ+ youth mental health organization providing crisis support, education, and advocacy. Overlaps with MHAG's LGBTQIA+ resources segment, youth focus, and free educational programming model.

Regional players

• Georgia Council on Substance Abuse: Georgia-based nonprofit addressing substance use and co-occurring mental health challenges through peer recovery and advocacy. Overlaps with MHAG's behavioral health mission and statewide Georgia service area, though with a substance-use primary focus.

Broad incumbents

• Mental Health America: National parent affiliate of MHAG that provides screening tools, program frameworks, peer specialist certification, and brand infrastructure. Closely aligned on mission and content, but operates at national scope rather than as a single-state provider.
• National Council for Mental Wellbeing: Larger national advocacy organization representing mental health providers and organizations. Comparable to MHAG's policy advocacy and public education work, but operates at a broader industry-policy scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mhaofgeorgia
• LinkedInlinkedin.com/company/mental-health-america-of-georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health America of Georgia