Name

MIA CARA

Legal name

MiaCara

Website

https://miacara.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Designer Pet Products

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Bedding, Crates & Carriers Retail (CRALAHAF)

akta.pro secondary industries

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG)

Keywords

• Designer pet products
• Dog beds cushions
• Cat furniture accessories
• Premium pet accessories
• Pet travel gear

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of physical pet products including beds, toys, accessories, travel items, and care products. No subscription model observed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MiaCara designs, manufactures (primarily in Germany and Europe) and sells a comprehensive portfolio of premium designer pet products for dogs and cats, organized into categories such as Sleep, Walk, Eat, Play, Travel, Care, Wear, Accessories, Climb and Scratch. The lineup includes orthopedic dog beds and cushions, cat caves and scratching posts, designer litter boxes, collars/leashes/harnesses, porcelain bowls and slow-feeding inserts, carriers, travel beds, grooming/dental items, and weather-resistant outdoor cushions, all characterized by Scandinavian-inspired minimalist design and premium materials including porcelain, natural rubber, wool, felt, wood, leather and aluminum.

Product overview

MiaCara is a designer pet product company offering a comprehensive portfolio of design products for dogs and cats. The product range is organized into categories including Sleep (dog beds, cushions, baskets, blankets), Walk (collars, leashes, harnesses, treat bags), Eat (bowls, feeders, placemats), Play (toys, activity toys), Travel (carriers, travel beds, food bags), Care (grooming, dental care, paw care, towels), Wear (dog coats, raincoats), and Accessories (decorative items, litter boxes, climbing furniture). For cats, additional categories include Climb (cat trees, wall climbers, scratching posts) and Scratch (scratching boards, panels). Products are characterized by minimalist Scandinavian design, premium materials (porcelain, natural rubber, wool, felt, wood, aluminium), and functional engineering. Notable products include orthopaedic dog beds with specialty foam, the award-winning Sito aluminium cat litter box (German Design Award 2019), and designer scratching posts combining wood and felt.

Differentiator

Problem solved

Functional benefit

Products and services

• Senso dog bed Premium orthopedic dog bed, cushion, blanket and pouffe collection with specialty foam filling designed to provide lasting stability and joint support while suiting modern home interiors; for dog owners seeking health-supportive sleep products.
• Mondo dog cushion Designer dog cushion engineered for everyday comfort and support.
• Covo dog and cat basket Premium dog and cat basket collection combining wood and fabric construction for design-conscious pet owners.
• Giardino outdoor dog cushion Outdoor dog cushion with UV-resistant, water-repellent easy-care cover and breathable, washable, dimensionally stable insert, designed for use on terraces, balconies and gardens.
• Ponte dog blanket Quality-fabric dog blanket designed to complement modern interiors.
• Flora blanket Blanket for dogs and cats crafted from wool blend.
• Sito cat litter box Designer cat litter box made from aluminum, recognized with the German Design Award 2019 for combining aesthetics and functionality.
• Loggia cat cave Cat cave combining frame and felt construction for feline retreats and rest.
• Perla cat cave Cat cave with rattan frame and fabric interior for feline retreats.
• Torre cat scratching post Cat scratching post combining solid wood and elegant felt for design-conscious cat owners.
• Gratta scratching board Cat scratching board available in multiple color options.
• Parete climbing steps Wall-mounted climbing steps for cats, providing elevated perching space.
• Parete scratching panel Wall-mounted scratching panel for cats.
• Alto cat wall climber Cat wall climber providing multiple levels for feline exploration and perching.
• Modena dog harness, leash, collar and cat harness collection Designer dog harness, leash and collar collection, with a cat harness variant for stylish walks.
• Bergamo leather dog collar and leash collection Hand-braided leather dog collar and leash collection, weather-resistant and design-oriented.
• Gusto treat bag Designer treat bag with magnetic closure, intended for dog walks.
• Bottiglia dog water bottle Portable water bottle for dogs with integrated foldable water bowl attachment.
• Scodella dog bowl Premium porcelain dog bowl available in multiple colors.
• Desco dog feeder with porcelain bowls Elevated dog feeder with porcelain bowls and a wood or aluminum frame.
• Tova dog placemat Silicone dog placemat for mealtime protection and spill control.
• Lento slow feeding insert Slow feeding insert placed inside dog bowls to slow eating pace and reduce digestive issues.
• Piatto cat bowl German-made porcelain cat bowl with a grooved structure designed to slow eating pace.
• Fresco cat bowl Modern cat bowl with a refined glaze finish for design-led interiors.
• Dado dog toy Activity toy for dogs made from natural rubber.
• Spira cat toy Cat toy made from felt for interactive play.
• Rotolo cat activity toy Activity toy for cats stimulating natural play instincts.
• Topo cat toy Cat toy combining leather and sheepskin materials.
• Viaggio travel bed and car seat Travel bed for dogs that doubles as a car seat, crafted from 100% recycled PET bottles.
• Strada travel bed Travel bed for dogs designed for use during travel.
• Volata dog travel carrier Travel carrier for dogs designed for safe transportation.
• Sporta dog carrier Dog carrier designed for convenient transport of canine companions.
• Bento travel bowls and food container Travel bowls and food container set for dog travel.
• Sacco dog food bag Dog food bag for transporting food during travel.
• Piega foldable travel bowl Foldable silicone travel bowl for convenient travel use.
• Zaino dog and cat backpack Backpack carrier for both dogs and cats for pet transportation.
• Dito dog toothbrush Dog toothbrush designed for canine dental hygiene.
• Gengiva dog dental spray Dental spray for dogs supporting oral hygiene.
• Panno dog towel Dog towel made from polyamide and polyester blend that absorbs up to five times more liquid than standard towels.
• Spuma paw cleanser Foam paw cleanser with silicone bristles for cleaning dog paws after walks.
• Puro dog shampoo Dog shampoo formulated for canine coat care.
• Valentina dog raincoat Rain coat for dogs providing waterproof protection in various weather conditions.
• Cesto toy basket Toy basket made from moulded felt for organizing pet toys.

Quantifiable outcome

• Products maintain shape even with daily use, with machine-washable covers and fillings for hygiene
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Chewy: Leading US online pet retailer offering pet food, supplies, prescriptions, and accessories with deep subscription and consumables capabilities. Chewy represents the mass-market DTC incumbent that defines the convenience and replenishment standard MiaCara does not currently compete against in pet supplies.
• Petco: Large US-based multi-category pet retailer carrying pet supplies, food, accessories, and veterinary services across hundreds of stores and online. Petco operates in the same end market as MiaCara but at vastly different scale and price positioning, serving as the broad incumbent against which MiaCara differentiates on premium design.

Direct peers

• Wild One: New York-based DTC brand offering modern, design-forward dog beds, harnesses, leashes, and toys sold direct via e-commerce. Wild One competes with MiaCara for the same design-conscious urban pet owner segment and shares the e-commerce-first distribution model with global shipping.
• Maxbone: US-based premium pet lifestyle brand offering designer collars, beds, carriers, and accessories with a fashion-forward aesthetic. Maxbone directly competes with MiaCara on premium pet fashion, modern design language, and DTC-led premium positioning for design-conscious pet parents.
• Pendleford: UK-based designer pet brand offering collars, leads, beds, and accessories with a focus on heritage materials and considered design. Pendleford overlaps with MiaCara in premium pricing, emphasis on durable materials (leather, wool, canvas), and a curated product line for design-led consumers.
• Hunter (Germany): Long-standing German manufacturer of premium dog and cat accessories including leather collars, leashes, harnesses, bowls, and travel goods. Hunter matches MiaCara on premium European craftsmanship, leather goods depth (Bergamo line), and a multi-category pet lifestyle approach with comparable price band.
• DOG Copenhagen: Scandinavian design-driven pet brand specializing in harnesses, collars, leashes, and dog apparel that emphasize ergonomics and minimalist aesthetics. DOG Copenhagen mirrors MiaCara's Scandinavian-inspired design vocabulary and premium positioning for the design-conscious dog owner.
• Cloud 7: Berlin-based designer pet brand offering premium dog beds, carriers, collars, and accessories with a minimalist European aesthetic. Cloud 7 is the closest direct comparator given overlapping product categories, similar premium positioning, comparable price points, and shared German/European design orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/miacaradesign
• Instagraminstagram.com/miacaradesign
• Pinterestpinterest.de/miacarashop
• LinkedInlinkedin.com/company/mia-cara

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIA CARA