MIALA

What MIALA does

MIALA is a Paris-based French electronic music booking agency and event production company founded in 2014. The company represents a curated roster of approximately 10 electronic music artists spanning established acts such as DJ Snake, Agoria, Synapson, The Avener, OXIA, and Joris Delacroix alongside emerging talents including Canine, Zimmer, Mercer, and Bleu Toucan. MIALA accompanies artists from debut stage performances through major album releases with label partners including Roche Musique, Polydor, and Ed Banger Records, and maintains ties to the Pardon My French collective.

The company's core offerings comprise artist booking and representation, artistic direction, and festival production and co-production. MIALA co-produces three flagship French electronic music festivals: Kolorz Festival in Carpentras (with Effervescence), Les Plages Électroniques in Cannes (with Panda Events and Allover), and Les Nuits Électriques in Lille (with France Leduc Productions). Operational footprint spans France as the primary market plus international touring representation in the USA, UK, Australia, Brazil, and Belgium.

MIALA's revenue mechanics derive from booking commissions on artist performances, festival co-production economics from ticket sales and sponsorships, direct ticket sales through its own website platform, and selective promoter partnerships (e.g., AEG Presents France for international artist presentation). The go-to-market is a sales-led B2B model with booking requests handled via [email protected], supplemented by social media presence (Facebook, Twitter, SoundCloud, Instagram) and a newsletter. With 14 employees, MIALA is a small, privately-held operation with no disclosed funding rounds, no public revenue figures, and limited pricing transparency.

Name

MIALA

Legal name

MIALA

Website

https://miala.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MIALA is a Paris-based French electronic music booking agency and event producer (founded 2014, 14 employees) representing artists like DJ Snake, Agoria, and Synapson, and co-producing festivals including Kolorz and Les Plages Électroniques.

Ownership category

akta.pro rank

Product category

Music Booking & Event Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Tour & Artist Management Services (HSACAHAN), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Electronic music booking
• Artist representation
• Festival production
• Music event management
• Booking agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Artist Booking & Representation: MIALA earns commissions from booking electronic music artists for live performances, DJ sets, and festival appearances across venues and events in France and internationally.
2. Festival Production & Co-production: The company co-produces and produces major electronic music festivals including Kolorz Festival, Les Plages Électroniques, and Les Nuits Électriques, generating revenue from ticket sales, sponsorships, and event partnerships.
3. Ticketing Services: The company operates ticket sales for events through their website platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MIALA is a Paris-based music booking agency and event producer that represents a curated roster of French electronic music artists for live performances at festivals, clubs, and venues across France and internationally. The company also co-produces and produces major electronic music festivals including Kolorz Festival in Carpentras, Les Plages Électroniques in Cannes, and Les Nuits Électriques in Lille, providing booking, event production, and artistic direction services.

Product overview

MIALA is a French music booking agency and events production company specializing in electronic music. The company operates as a unified platform offering artist booking services, events production, festival co-production, and artistic direction. The core offering centers on managing a roster of electronic music artists and producing/co-producing major festival events across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking Services

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Panda EventscoreStrategic or Co-development Partner · 9 August 2019Co-production partner for Les Plages Électroniques festival in Cannes. Panda Events collaborates with Allover and the City of Cannes, Palais des Festivals, and MIALA for this major electronic music event.
• AllovercoreStrategic or Co-development Partner · 9 August 2019Co-production partner for Les Plages Électroniques festival in Cannes. Allover works with Panda Events and MIALA to produce one of Europe's major beach festivals.
• EffervescencecoreStrategic or Co-development Partner · 19 July 2019Co-production partner for Kolorz Festival. MIALA co-produces the Kolorz Festival with Effervescence, an event that has become one of the essential cultural events in Provence and one of the most recognized electronic music events in France during summer.
• France Leduc ProductionscoreStrategic or Co-development PartnerCo-producer of Les Nuits Électriques festival in Lille. MIALA and France Leduc Productions partner to deliver this electronic music festival.
• Roche MusiqueminorChannel Partner/ Reseller/ DistributorRecord label whose artists are represented by MIALA for booking and performances. Artists like Zimmer are protégés of Roche Musique and booked through MIALA.
• Pardon My FrenchcoreStrategic or Co-development PartnerCollective including DJ Snake, Tchami, Malaa, and Mercer. MIALA represents members of this collective for booking and has strong ties with this French electronic music supergroup.
• AEG Presents FranceminorChannel Partner/ Reseller/ DistributorConcert promoter and presenter for international artists. MIALA presented Kali Uchis' first concert in France at Machine du Moulin Rouge in partnership with AEG.
• PolydorminorChannel Partner/ Reseller/ DistributorMajor record label releasing albums for artists on MIALA's roster, including Canine's debut album Dune. MIALA accompanies artists from stage debut through album releases.
• Ed Banger RecordsminorChannel Partner/ Reseller/ DistributorIconic French electronic music label. Artists like Myd (Club Cheval) are associated with both labels. MIALA maintains relationships across the French electronic music ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wasserman Music: Global agency with a music division representing touring artists including electronic acts; comparable as a broader incumbent offering international booking infrastructure beyond MIALA's French-centric base.
• Paradigm Talent Agency: Global talent agency with established electronic music representation; comparable as a broader incumbent competing for French electronic artist signings and festival booking relationships.
• Artist Nation (Live Nation): Live Nation's artist management division representing major touring acts globally; comparable as a broader incumbent with significantly larger scale competing for the same artist pool and festival integration.
• Creative Artists Agency (CAA): Global talent and entertainment agency representing major electronic musicians worldwide; a broader incumbent competing for the same top-tier French electronic roster talent as MIALA.
• United Talent Agency (UTA): Major global talent agency with music representation across electronic and live acts; a broader incumbent competing for international touring and festival bookings for the same class of artists MIALA represents.
• WME (William Morris Endeavor): One of the largest global talent agencies representing musicians, including electronic artists; competes for the same French electronic acts and offers broader international reach as a structural incumbent in talent representation.

Direct peers

• Because Music: Long-running French independent music company with a booking agency division representing electronic and alternative artists domestically and internationally; directly comparable as a French music booking and management peer.
• Allover: French electronic music event producer and MIALA's co-production partner on Les Plages Électroniques; comparable as a French electronic event production peer operating in adjacent festival production territory.
• Panda Events: French event production company co-producing Les Plages Électroniques with MIALA; a French electronic event production peer with direct partnership overlap.
• Effervescence: French festival organizer and MIALA's co-production partner on Kolorz Festival; a directly comparable regional French electronic festival production peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MialaParis
• Facebookfacebook.com/mialaparis
• Instagraminstagram.com/mialaparis
• LinkedInlinkedin.com/company/miala

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIALA