My Insurance Broker

What My Insurance Broker does

My Insurance Broker is a UK protection insurance intermediary operating as a trading style of The Protection Office Ltd, a private limited company registered in England and Wales (company number 04250438) and directly authorised by the Financial Conduct Authority (reference 300807). Founded around 2002/2003 and headquartered in Guisborough, Cleveland, the firm arranges life insurance, critical illness cover, income protection, and mortgage protection for individual consumers and families across North East England. Its customer base is entirely retail, with no disclosed enterprise or institutional clients.

The business is built around a highly personal, consultative distribution model. Two named advisors — Jon Walker and Rebecca — conduct face-to-face consultations either at the firm's office, in customers' homes, or at workplaces, complemented by telephone service, online quote self-service, WhatsApp enquiry, and Microsoft Bookings appointment scheduling. Underlying technology is described as specialist insurance research and quotation tools used to compare products across a panel of nine providers (Aegon, AIG, Aviva, Legal & General, LV=, OneFamily, Royal London, Vitality, Zurich). The firm claims over 30 years of combined industry experience and relies primarily on word-of-mouth referrals, local SEO across six town-level landing pages, and an educational blog for top-of-funnel demand.

Revenue is generated exclusively through commission paid by insurers, which is embedded in quoted premiums; no fees or charges are levied on customers. Pricing is positioned as competitive with online and insurer-direct rates, with life insurance starting from approximately £10 per month. Beyond policy arrangement, the firm provides free claims management support and trust arrangement services as retention mechanisms. There are no disclosed funding rounds, no M&A activity, no parent company other than its own legal entity, and no external investment or venture capital involvement.

Name

My Insurance Broker

Legal name

The Protection Office Ltd

Website

https://mib-uk.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

My Insurance Broker is a Guisborough-based, FCA-authorised protection insurance intermediary arranging life, critical illness, income protection, and mortgage cover for individual consumers and families across North East England via a personal, consultative distribution model funded by insurer commission.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Protection insurance brokerage
• Life insurance brokerage
• Critical illness cover
• Income protection insurance
• Mortgage protection advice

Headquarters

HQ city

Guisborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commission: The company earns commission from insurance providers (Aegon, AIG, Aviva, Legal & General, LV=, OneFamily, Royal London, Vitality, Zurich) when policies are arranged. This commission is included in the premiums quoted to customers. There are no additional fees or charges to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

My Insurance Broker is an independent insurance brokerage that arranges personal protection insurance policies for individuals and families in the UK. Its core offering is whole-of-market advice and placement of Life Insurance, Mortgage Protection, Income Protection, and Critical Illness Cover, delivered via face-to-face meetings, telephone consultations, and an online quote portal. The service is provided at no direct fee to the customer, with the broker compensated via insurer commissions.

Product overview

My Insurance Broker is a specialist insurance broker that provides a unified advisory and arrangement service for protection products. The company offers four core insurance products: Life Insurance (pays out on death with terminal illness cover), Critical Illness Cover (pays out on diagnosis of covered conditions), Income Protection (replaces income if ill or injured), and Mortgage Protection (protects mortgage repayments). These products can be purchased individually or combined as a comprehensive protection portfolio. The company operates on a no-fee basis, earning commission from insurers whose policies they arrange. Services include personalized advice, claims management assistance, and trust arrangement.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Whole-of-market life insurance brokerage service arranging life cover policies for individuals and families to provide financial protection on death, delivered via face-to-face, phone, or online channels.
• Mortgage Protection Brokerage arranging mortgage protection cover (typically life and/or critical illness cover linked to a mortgage) to ensure the borrower's home is protected if they die or suffer a serious illness.
• Income Protection Brokerage arranging income protection insurance policies that pay a regular income if the policyholder is unable to work due to illness or injury, targeting primary earners concerned about loss of income.
• Critical Illness Cover Brokerage arranging critical illness cover policies that pay a lump sum on diagnosis of a specified serious illness, designed to protect household finances for individuals and families.

Quantifiable outcome

• Policies can cover typically 50-80 critical illness conditions
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Aviva: One of the UK's largest life and protection insurers, and a panel partner of My Insurance Broker. Relevant as a supply-side counterparty whose commission terms and product range directly shape the broker's economics and customer offering.

Direct peers

• Reassured: One of the UK's largest specialist life insurance brokers, arranging life cover, critical illness, and income protection from a panel of major insurers. Directly comparable in product mix and commission-based model, though at much greater national scale.
• Cavendish Online: UK insurance broker arranging life insurance, critical illness, and income protection from a panel of insurers. Comparable in product range and commission-funded model, though with a more digital-led distribution approach.
• Drewberry Insurance: UK specialist insurance broker focused on life insurance, income protection, and critical illness cover, offering face-to-face and remote advice. Comparable in product specialization and advice-led proposition.
• LifeSearch: UK specialist life insurance and protection broker offering comparison and advice services across life, critical illness, and income protection from multiple insurers. Closely comparable in product focus and intermediary business model.
• Protect Line: UK specialist protection broker focused on life insurance, critical illness, and income protection, operating on a no-fee, commission-based model with multiple insurer panel access. Directly comparable in proposition and target customer.

Broad incumbents

• MoneySupermarket: UK price comparison platform covering life insurance and other protection products alongside broader financial services. Represents an alternative distribution channel competing for the same customer wallet as specialist brokers.
• Compare the Market: Major UK price comparison website allowing consumers to compare life insurance, critical illness, and other protection products. Represents the digital/price-led channel that competes head-on with advice-led brokers like My Insurance Broker.
• A-Plan Insurance: UK high-street insurance broker with local branches offering life, home, and motor insurance. While broader in product mix, the local-branch face-to-face distribution model overlaps with My Insurance Broker's regional advisory approach.

Emerging players

• Bought By Many (now Many Pets / Many Life): UK insurtech that originated in niche insurance products and has expanded into life insurance. Represents a digitally-native, consumer-experience-led approach that may pull younger buyers away from traditional advice-led brokers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MyInsBroker
• LinkedInlinkedin.com/company/my-insurance-broker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Insurance Broker