Casa Olé
Casa Olé is a privately held Tex-Mex casual dining chain operating two full-service restaurants in Pasadena and Pearland, Texas. It serves individuals, families, and event customers with dine-in, takeout, delivery, catering, party packs, and a Cantina bar, supported by the Border Pass loyalty program and eClub.
- Company typePrivate
- Founded1973
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Casa Olé does
Casa Olé is a privately held Tex-Mex casual dining restaurant chain headquartered in Pasadena, Texas, founded in December 1973 by Larry Forehand. The company operates two full-service restaurant locations — one in Pasadena (7750 Spencer Hwy) and one in Pearland (3100 Broadway) — serving individual diners, families, seniors, and bar/cantina patrons in the Houston metropolitan area. Casa Olé's core offering is dine-in service anchored on a made-fresh-daily preparation model: chips fried each morning at each location, secret-recipe green and other sauces blended fresh by on-site chefs, and no commissary preparation. The menu spans a weekday lunch menu (served Mon–Fri 11am–4pm), a full all-day menu, a kids menu, and a Cantina bar menu featuring margaritas, cocktails, beer, wine, and a Mon–Fri 11am–6pm happy hour. Pricing is unit-based per item, with lunch items ranging roughly $9.29–$13.69 and dinner entrées from $11.99 upward.
The business generates revenue through multiple channels. Primary revenue is dine-in restaurant sales, supplemented by takeout via the Spillover online ordering platform for pickup and third-party delivery via ChowNow. Catering is a dedicated revenue stream offering full-service event catering (weddings, showers, graduations, Quinceañeras), supported by tiered party packs priced up to $909.99 (serving 50–55 people) and takeout-only family meal deals at ~$42.99 (feeding 4–5). Alcohol sales from the Cantina menu and gift card sales (non-expiring, reloadable) provide additional contribution. Customer retention is supported by the Border Pass loyalty card program (earn $8 store credit per $100 spent, plus a free dessert on registration) operated through a MyGuestAccount integration, and the eClub email program for promotions and exclusive discounts. Marketing relies on the company website (micasaole.com), Google reviews/testimonials, email club, and the loyalty program; the company does not operate a native mobile app.
Casa Olé Franchise Services, Inc. is the franchising entity established in 1978 in Texas; the original Houston location opened in 1976 and franchise operations launched within 12 months of the entity's formation. Casa Olé maintains active community engagement, having raised over $100,000 for The Rose (breast cancer non-profit), supporting muscular dystrophy research, children's literacy, and donating to educational, athletic, and fine arts organizations. The legal entity is Casa Olé Franchise Services, Inc., privately held with no identified parent company, institutional investor, or public listing. Revenue is not publicly disclosed.
Casa Olé firmographics
Firmographics- Name
- Casa Olé
- Legal name
- Casa Olé Franchise Services, Inc.
- Website
- https://micasaole.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Casa Olé is a privately held Tex-Mex casual dining chain operating two full-service restaurants in Pasadena and Pearland, Texas. It serves individuals, families, and event customers with dine-in, takeout, delivery, catering, party packs, and a Cantina bar, supported by the Border Pass loyalty program and eClub.
- Ownership category
- akta.pro rank
Casa Olé industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Casa Olé is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Casa Olé business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Full-service restaurant with table service. Customers dine in and order from the menu including appetizers, entrees, desserts, and beverages including alcoholic drinks from the Cantina menu.
- Takeout and Pickup: Online ordering through Spillover platform for customer pickup. Phone orders also accepted.
- Delivery: Third-party delivery service via ChowNow integration.
- Catering Services: Full catering for events including weddings, showers, graduation parties, and Quinceañeras. Delivery and setup available with additional charges.
- Alcohol Sales (Cantina): Full bar with margaritas, cocktails, beer, wine, and daily drink specials during Happy Hour (Mon-Fri 11am-6pm).
- Gift Cards: Gift cards sold at restaurant locations. Cards do not expire and can be reloaded.
- Loyalty Program (Border Pass): Border Pass loyalty card where customers earn points with each visit. After spending $100, customers earn $8 in store credits. Free dessert upon registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lunch Menu Items |
| Unit Pricing | Pay-as-you-go | All Day Menu Items |
| Unit Pricing | Pay-as-you-go | Kids Menu |
| Unit Pricing | Pay-as-you-go | Cantina Drinks and Cocktails |
| Unit Pricing | Pay-as-you-go | Party Packs |
| Unit Pricing | Pay-as-you-go | Family Meal Deals (Takeout Only) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Casa Olé product offering
Product offeringCore offering
Casa Olé operates two full-service Tex-Mex restaurants in Pasadena and Pearland, Texas, offering dine-in service, online pickup ordering via Spillover, and delivery through ChowNow. The restaurants serve made-fresh-daily authentic Mexican and Tex-Mex cuisine including fajitas, enchiladas, tacos, and a full cantina bar. Complementary offerings include event catering services, party packs for large groups, family meal deals, and a customer loyalty program (Border Pass).
Product overview
Casa Olé is a Tex-Mex restaurant chain with two locations in Pasadena and Pearland, TX, offering a unified dining experience centered on made-fresh-daily authentic Mexican food. The core offering includes dine-in service, online ordering via Spillover for pickup, and delivery through Chownow. Supporting products include catering services, party packs, and family meal deals for takeout events. The menu portfolio spans an all-day menu, limited lunch menu, kids menu, and cantina/bar menu. Customer engagement is supported through the Border Pass loyalty card program and eClub email rewards program.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service Tex-Mex dining experience at Casa Olé locations in Pasadena and Pearland, TX, featuring table service and a full bar/cantina, with made-fresh-daily menu items including fajitas, enchiladas, quesadillas, and margaritas for individuals, couples, and families.
- Catering Services Full-service catering for events including weddings, showers, graduation parties, and Quinceañeras, with delivery and setup options and dedicated catering specialists.
- Party Packs
Quantifiable outcome
- Raised over $100,000 for The Rose (non-profit breast cancer organization)
Companies that use Casa Olé
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Casa Olé technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Casa Olé partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Casa Olé competitors and assessment
Company assessmentDirect peers
- Lupe Tortilla: Houston-area Tex-Mex chain with locations across the metro and Texas. Closest direct competitor: full-service Tex-Mex, fajita-heavy menu, family atmosphere, comparable per-person check averages. Very similar operating model and customer base to Casa Olé.
- El Chico: Texas-based full-service Tex-Mex restaurant chain with deep regional roots. Operates in the same cuisine category, family dining positioning, and comparable menu structure. Closely aligned with Casa Olé on service model and target customer.
- Pappasito's Cantina: Houston-based Tex-Mex full-service casual dining chain owned by Pappas Restaurants. Directly comparable to Casa Olé on cuisine (Tex-Mex), service model (full-service table), target customer (Texas families), and bar/cantina program. Same competitive set in the Houston metro.
- Taco Cabana: Texas-based Mexican fast-casual chain with drive-through and dine-in service. Comparable on cuisine (Tex-Mex), Texas market focus, and price point. Different service model (fast-casual vs. full-service) but directly competes for the same family/casual customer in the Houston market.
- Gringo's Mexican Kitchen: Texas-based Tex-Mex chain with locations in the Houston metro area. Directly competes with Casa Olé on cuisine, service model, family orientation, and price band. One of the most relevant same-market competitors.
Broad incumbents
- On the Border Mexican Grill & Cantina: National Tex-Mex casual dining chain with full bar/cantina program. Comparable menu (fajitas, enchiladas, combination plates), family dining positioning, and happy hour bar business. Larger scale but operates in the same category and competes for the same Tex-Mex occasions.
- Chili's Grill & Bar: Large national casual dining chain with Mexican-leaning menu items (fajitas, quesadillas, baby back ribs). Competes for the same casual dinner and family meal occasions in Texas markets at similar price points. Broader portfolio but overlapping customer use cases.
- Chuy's: Tex-Mex casual dining chain founded in Austin with locations across Texas and the Southeast. Comparable menu (enchiladas, fajitas, combination plates), full-service casual dining model, and family-friendly positioning. Larger footprint but overlapping customer base.
Regional players
- Don José Mexican Restaurant: Independent full-service Tex-Mex operator in the Houston metro area. Comparable on cuisine, service model, and family dining position, but operates as a single independent rather than a multi-unit chain.
Others
- Chipotle Mexican Grill: National fast-casual Mexican chain. Not a direct competitor on service model (fast-casual vs. full-service) but competes for the same Mexican-food occasion, especially for lunch and takeout customers in the Houston metro. Useful proxy for off-premise Mexican food demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Casa Olé social profiles
Digital presenceCasa Olé compliance and trust
Trust signalCompliance1 record
Casa Olé financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Olé leadership team
Management profileNumber of profiles
Profiles1 record
Casa Olé funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Olé M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Olé
What does Casa Olé do?
Casa Olé operates two full-service Tex-Mex restaurants in Pasadena and Pearland, Texas, offering dine-in service, online pickup ordering via Spillover, and delivery through ChowNow. The restaurants serve made-fresh-daily authentic Mexican and Tex-Mex cuisine including fajitas, enchiladas, tacos, and a full cantina bar. Complementary offerings include event catering services, party packs for large groups, family meal deals, and a customer loyalty program (Border Pass).
Is Casa Olé a public or private company?
Casa Olé is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casa Olé founded?
Casa Olé was founded in 1973. It employs 1 to 10 people.
Where is Casa Olé based?
Casa Olé is headquartered in Pasadena, United States, in the North America region.
How does Casa Olé make money?
Seven revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Pickup, delivery, catering Services, alcohol Sales (Cantina), gift Cards and loyalty Program (Border Pass).
Who are Casa Olé's main competitors?
Direct peers on record are Lupe Tortilla, El Chico, Pappasito's Cantina, Taco Cabana and Gringo's Mexican Kitchen. Broad incumbents are On the Border Mexican Grill & Cantina, Chili's Grill & Bar and Chuy's. Don José Mexican Restaurant is listed as a regional player. Chipotle Mexican Grill is listed as an others.
Does Casa Olé have an API?
No public API is recorded for Casa Olé.
What industry is Casa Olé in?
Casa Olé's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5810.