Micasso Baby Club

What Micasso Baby Club does

Micasso Baby Club is a Madrid-based, founder-owned music education business founded in 2022 by songwriter AnnSo. It delivers live, English-language music classes for babies and toddlers from newborns to approximately 4 years old in four European cities: Madrid, Barcelona, Paris, and Brussels. The core curriculum is segmented into four age-based programs — Mini Mozarts (0–9 months), Baby Bachs (9–19 months), Walking Wagners (19 months–2.5 years), and Bouncing Beethovens (3–5 years) — backed by an original song catalog composed and recorded by the founder and distributed on Spotify, iTunes, and Deezer, with curriculum oversight from a US-based speech therapist.

The company operates a direct-to-consumer, community-led model with a standard WordPress/WooCommerce website for online booking. Revenue streams include term memberships (€21–€25 per weekly class across Spain, France, and Belgium), single-class drop-ins, trial classes (€15–€20), birthday party events (€230 in Madrid), a 5-week Summer Camp, gift cards, and the parent-facing Micasso Mama Club and Workshop Club events. Pricing includes a one-time joining fee (€25–€35), a 20% sibling discount, and a 13-week gift card term membership at €279. Class size is capped at 12 babies with a 5-attendee minimum.

The business is privately held with no external funding, no parent company, and 5 employees. Go-to-market relies on word-of-mouth within expatriate and English-speaking parent communities, supported by an ecosystem of 18+ partner businesses (childcare, midwifery, psychology, wellness, photography, fashion) offering exclusive member discounts. Complementary growth vectors include a franchise program (described on the website but with no disclosed franchisee count) and seasonal events such as Summer Camp and Christmas Carols. The class format is intentionally intimate (30-minute sessions, live professional musicians) and the offering is positioned for an English-immersion niche underserved in non-English-speaking European markets.

Name

Micasso Baby Club

Legal name

MICASSO BABY CLUB

Website

https://micassobabyclub.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Micasso Baby Club is a Madrid-founded, founder-owned music education business founded in 2022 that delivers live, English-language music classes for children aged 0–4 in Madrid, Barcelona, Paris, and Brussels, using an original song catalog, weekend term memberships, and a community-led GTM targeting expatriate and English-speaking families.

Ownership category

akta.pro rank

Product category

Early Childhood Music Education

NAICS

Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Early Childhood Music Education (Ages 0–7) (EDAMANAD)

akta.pro secondary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Early childhood music education
• English music classes
• Baby music programs
• Toddler music classes
• Infant music education

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Term Membership (Weekly Classes): Recurring subscription model where members pay per class at €21 (Spain), €23 (France), or €25 (Belgium). A one-time joining fee of €25-35 applies for new members. Membership allows attendance of one class per week during the term.
2. Single Class Drop-in: One-time purchase of individual classes at €28 (Spain), €31 (France), or €30 (Belgium). Provides flexibility for non-members or parents who cannot commit to a full term.
3. Trial Class: First-time trial class offered at €15 (Spain), €20 (France/Belgium) to attract new customers and demonstrate the value proposition before committing to a full membership.
4. Birthday Party Events: Private birthday party events priced at €230 in Madrid, including 40-minute music activity, live singer and musician, instruments for up to 15 guests, balloons, and bubble party. Additional €40 travel fee for events outside Madrid.
5. Summer Camp: 5-week Summer Camp program at €96 for existing members or €121 for non-members (€96 + €25 joining fee). Single class available at €35.
6. Micasso Mama Club Events: Coffee and pastry mornings for parents, priced at €25 for members and €35 for non-members, including exclusive partner discounts.
7. Workshop Club Events: Educational workshops for parents on topics like emotional struggles in parenthood and multilingual children, priced at €15 for members and €25 for non-members.
8. Gift Cards: Gift cards available for purchase as birth gifts: single class at €28 or 13-week term membership at €279.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Micasso Baby Club runs live, English-language music classes for babies and toddlers from newborn to 5 years old, organized into four age-based programs (Mini Mozarts, Baby Bachs, Walking Wagners, Bouncing Beethovens) taught by professional singer-musicians using original songs composed by founder AnnSo. The company also sells Summer Camp, private Birthday Parties, gift cards, and parent-focused events (Micasso Mama Club, Micasso Workshop Club), with a franchise model for geographic expansion.

Product overview

Micasso Baby Club is a music education company offering English music classes for babies and toddlers from newborns to 4 years old. The core product consists of four age-based programs: Mini Mozarts (newborn to 9 months), Baby Bachs (9 to 19 months), Walking Wagners (19 months to 2.5 years), and Bouncing Beethovens (3 to 5 years). Additional offerings include Summer Camp, Birthday Parties, Gift Cards, Micasso Mama Club events, and Micasso Workshop Club educational sessions. The company operates in Madrid, Barcelona, Paris, and Brussels with term-based enrollment (14-week terms in Spain/France, 13-week terms in Belgium) and per-class pricing. Founded in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Mozarts Gentle and sensorial weekly English music class for newborns to approximately 9 months old, full of colors and playful sounds, designed as a soothing shared experience for babies and parents.
• Baby Bachs Playful weekly English music class for babies aged 9 to 19 months that introduces rhythm patterns and techniques, develops hand and body coordination, and supports early socialization with other babies.
• Walking Wagners Weekly English music class for toddlers aged 19 months to around 2.5 years that focuses on singing, rhythm exploration, and language development through engaging activities that surface toddlers' first English words.
• Bouncing Beethovens Weekly English music class for children aged 3 to 5 years that promotes singing, motor skills development, and confidence as toddlers prepare for school while continuing to understand and use English.
• Summer Camp 2026 Mixed-age English music class held every Friday at 11AM for 5 weeks during summer at the Madrid Barrio Salamanca location, available as a 5-week package or single-class drop-in for babies and toddlers.
• Birthdays Private birthday party event featuring a 40-minute live music activity with a singer and musician, instruments for up to 15 guests, balloons, and a bubble party, available at 230 EUR in Madrid with an additional 40 EUR travel fee for locations outside Madrid.
• Gift Card Gift cards redeemable for either a single class (28 EUR) or a 13-week Spring Term membership (279 EUR), offered as an original birth gift for babies.
• Micasso Mama Club Monthly coffee and pastry morning for parents offering community building and exclusive partner discounts, priced at 25 EUR for members and 35 EUR for non-members.
• Micasso Workshop Club Expert-led educational workshop for parents on topics such as emotional struggles in parenthood and raising multilingual children, priced at 15 EUR for members and 25 EUR for non-members.
• Micasso Baby Club Franchise Franchise opportunity for individuals to operate Micasso Baby Club classes in a new city, including the company's brand reputation, original song program, administration, marketing, monthly training, and website support.

Quantifiable outcome

• Classes help babies develop into confident young children who will have an ear for music while hearing English spoken by natives from a very young age.
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor.

• Katapum NurseryminorGTM or Marketing PartnerChildcare partner located near Micasso venues offering exclusive discounts to Micasso members. Parents can leave their little ones at Katapum while attending Micasso classes.
• The Garden (Wellbeing Center)minorGTM or Marketing PartnerWellbeing center in Barrio de Salamanca offering yoga, barre, reformer pilates, and related wellness services. Offers 10% discount to Micasso members with promo code 'micasso'.
• Cayumas (Venetian Furlane)minorGTM or Marketing PartnerHandmade Venetian slipper brand offering special discounts to Micasso members. Founded in 2010 in Madrid.
• Mayiya (Organic Cotton Products)minorGTM or Marketing PartnerArtisan products made with organic cotton for mothers including maternity bags, changing mats, crib blankets, and fanny packs. Offers permanent discounts and surprise gifts to Micasso members.
• Les Enfants d'ÉdouardminorGTM or Marketing PartnerLuxury second-hand fashion boutique offering clothing, shoes, and accessories from iconic and contemporary designers (Chanel, Dior, Hermès). Offers special discounts to Micasso members.
• JOD (Face Care)minorGTM or Marketing PartnerComplete face care routine in stick format for women on the go. Offers special Micasso discount to all members.
• Your Training LabminorGTM or Marketing PartnerPersonal training center in Barrio de Salamanca using the MEI Integral Training Method. Offers special Micasso discount to all members.
• International Women's Health Center (IWHCM)minorGTM or Marketing PartnerMultidisciplinary health center in Barrio de Salamanca offering obstetrics, gynaecology, physiotherapy, osteopathy, psychotherapy, acupuncture, and homeopathy in English.
• Bel & Mums (Midwife Services)minorGTM or Marketing PartnerLondon-trained midwife and pediatric nurse offering services including infant sleep specialist consultations. Offers services to Micasso community.
• Bambú (Psychology & Coaching)minorGTM or Marketing PartnerPsychotherapy and coaching services specializing in emotional wellbeing support during maternity. Offers services to Micasso community.
• Open PsychologyminorGTM or Marketing PartnerPsychology services focused on emotional struggles during parenthood. Dr Miriam Mower, founder of Open Psychology, leads Micasso Workshop Club events.
• Yummy Mummy (Maternity Club)minorGTM or Marketing PartnerMultidisciplinary maternity clinic offering gynecology, pediatrics, baby spa, physical preparation classes, pelvic floor recovery, speech therapy, psychology, and aesthetic treatments in English.
• Maternal MayhemminorGTM or Marketing PartnerPediatric sleep consultant and breastfeeding specialist founded by Rebecca Jenkins, offering services in Madrid and worldwide.
• Deliciously VibrantminorGTM or Marketing PartnerHolistic nutrition and wellness coaching founded by Sarah Somian CNP in 2012, offering personalized coaching programs for new mothers.
• Clementina SketchbookminorGTM or Marketing PartnerCreative studio founded in 2018 offering elegant paper goods and artistic collaborations with distinctive watercolor artistry.
• Michelle Vaz (Lifestyle Photography)minorGTM or Marketing PartnerMadrid-based lifestyle photographer specializing in family photography, with international corporate and academic background.
• NC HolisticminorGTM or Marketing PartnerSoul & body workout services offering NC method fitness training led by Nydia Cymet.
• Montessori JerónimosminorChannel Partner/ Reseller/ DistributorMontessori school venue hosting Micasso classes on Saturdays at C. de Antonio Maura, 20, Retiro, Madrid.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/the_garden_madrid
• LinkedInlinkedin.com/company/micasso-baby-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micasso Baby Club