Maternal+

What Maternal+ does

Maternal+ is a Dallas-based digital health company founded in 2021 that operates a mobile and web platform delivering culturally adapted maternal and neonatal care to Latina mothers across pregnancy and postpartum. The product is structured as an integrated suite of modules: a risk-assessment questionnaire that stratifies users across maternity dimensions, a 24/7 AI-powered chatbot providing evidence-based information, peer community forums and discussion groups, expert-led masterclasses, and a matching service connecting users with certified doulas and coaches for individual sessions. The platform uses a unified architecture where questionnaire outputs personalize the user journey, routing women to appropriate digital and human support resources.

The underlying technology stack is a consumer mobile and web application with Spanish-first, culturally tailored content, a text-based AI chatbot for knowledge retrieval, and structured risk-scoring logic. The GTM motion is community-led: acquisition and retention depend on peer communities, educational content, and support groups rather than paid performance marketing. Supporting organizations are displayed on the website under a 'Con el apoyo de' section, though partner identities are not disclosed in text.

Revenue mechanics are described as subscription/recurring, with monetization tied to doula and coach session fees facilitated through the platform, supplemented by access to community and educational content. No public pricing, no disclosed revenue, no disclosed funding rounds, no management team details, and no enterprise customer logos are available, and the company operates with a 1–10 employee footprint, placing it firmly in early-stage startup territory.

Name

Maternal+

Website

https://maternal.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Maternal+ is a Dallas-based digital health platform, founded in 2021, that delivers culturally adapted maternal and neonatal care to Latina mothers in the United States via risk assessment, a 24/7 AI chatbot, peer community, expert masterclasses, and certified doula matching on a mobile and web app.

Ownership category

akta.pro rank

Product category

Digital Maternal Health Platform

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD)

akta.pro secondary industries

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH), Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC), Maternal & High-Risk Pregnancy Remote Monitoring (BP, glucose, fetal/uterine monitoring) (HLALAFAG)

Keywords

• Maternal health platform
• Doula matching service
• Pregnancy risk assessment
• Postpartum support community
• Culturally adapted care

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Services: The platform connects mothers with certified doulas for individual sessions and provides access to community support, expert advice, and educational content. Revenue appears to derive from session fees for doula/coach services facilitated through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Maternal+ provides a culturally adapted digital health platform for Latina mothers spanning pregnancy through postpartum. Its offering bundles a personalized risk-assessment questionnaire, a 24/7 AI expert advisory chatbot, peer support community forums and expert-led masterclasses, and a matching service that connects users with certified doulas and coaches for individual sessions. The platform is delivered through a proprietary mobile and web application and is positioned to address cultural barriers and gaps in culturally competent maternal care.

Product overview

Maternal+ is a culturally-adapted digital health platform for Latina mothers, offering an integrated suite of services from pregnancy through postpartum. The platform centers on a risk assessment questionnaire that personalizes the user experience, combined with 24/7 chatbot support, community forums, expert masterclasses, and connections to certified doulas and coaches. The architecture is a unified platform approach where all components (risk questionnaire, community, chatbot, expert sessions, doula connections) work together to deliver personalized, evidence-based maternal care.

Differentiator

Problem solved

Functional benefit

Products and services

• Risk Level Questionnaire (Cuestionario de nivel de riesgo)

Quantifiable outcome

• Better postpartum outcomes for mothers and babies

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Supporting Organizations (names not disclosed)minorOthersThe website mentions support from various organizations, displaying their logos in a 'Con el apoyo de' (With the support of) section. However, specific partner names are not disclosed in the text content, only through image references.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ovia Health: Ovia Health (a Labcorp company) is one of the largest maternal and family health engagement platforms, offering pregnancy tracking, coaching, and benefits navigation through employers and payers. It is comparable to Maternal+ as a digital maternal health platform, but operates at vastly greater scale and broader audience.
• Maven Clinic: Maven Clinic is a large-scale virtual care platform for women's and family health, including pregnancy, postpartum, and pediatric care. As a well-funded incumbent, it overlaps with Maternal+'s maternal and postpartum virtual support, but serves a much broader demographic and employer/payer base.
• ProgenyHealth: ProgenyHealth provides maternal and infant care management services to health plans and managed care organizations, with strong focus on high-risk pregnancies. It is comparable to Maternal+ in targeting high-risk maternal populations but operates as a B2B payer-facing case management solution rather than a direct-to-consumer platform.

Direct peers

• Mahmee: Mahmee is a maternal-infant health platform that provides in-person and virtual support, including doulas and nurses, with a focus on underserved Black and Brown mothers. It directly mirrors Maternal+'s model of culturally-competent maternal care for women of color via a digital-plus-human service offering.
• Cayaba Care: Cayaba Care provides maternal and postpartum care to Medicaid and underserved populations through in-home visits and virtual support. Like Maternal+, it targets high-need, underserved pregnant and postpartum women with a blend of digital tools and community-based clinicians.
• Babyscripts: Babyscripts is a virtual maternity care platform offering remote monitoring, education, and risk stratification for pregnancies, often partnered with health systems and payers. It is comparable to Maternal+ as another digital maternal health platform targeting at-risk pregnancies.
• Susu Family: Susu Family is a culturally-aligned maternal and postpartum care platform for Black women, blending doulas, lactation consultants, and community support. It parallels Maternal+'s model of culturally-competent maternal care for an underserved minority community.
• Health in Her HUE: Health in Her HUE is a digital platform connecting Black women and women of color to culturally-competent healthcare providers and content. Like Maternal+, it focuses on culturally-adapted health support for women of color, addressing trust and access gaps in maternal and broader women's health.
• Wildflower Health: Wildflower Health is a digital maternal and family health platform serving payers, providers, and consumers with personalized pregnancy and parenting tools. It competes with Maternal+ in digital maternal care delivery and personal health support.

Emerging players

• Papa: Papa is a digital platform pairing older adults and families with companion/support services, often paid by Medicare Advantage plans. While focused on senior care rather than maternal health, it is a comparable marketplace model delivering non-clinical support via vetted human companions, similar in structure to Maternal+'s doula matching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maternalapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maternal+