What Miccone does

Miccone is a Pavia, Italy-based restaurant operator and food brand founded in 2014 as Miccone S.r.l Società Benefit. Its core product is the "Micconi" — a panino made exclusively with traditional Miccone bread from Oltrepò Pavese (a 48+ hour fermented bread with mother yeast, two leavening phases, and manual shaping), filled with km0 ingredients sourced from Pavia province (Salame di Varzi DOP, salame d'oca di Mortara, Coppa Classica, local cheeses, Dorno pumpkin jam, Breme onion). The signature serving concept, "La Piega di Pane Pavese," folds the bread slice to hold ingredients and inspired the company logo. The company serves individual consumers (quick lunch, dinner, aperitivo), event celebrants (graduations, birthdays), and corporate clients, with two dine-in locations in Pavia (Borgo Ticino opened September 2014, Piazza Duomo opened 2022) operating daily from 7:00/8:00 to 22:00.

The technology stack is deliberately light: a Squarespace-hosted website, PLATEFORM as the integrated loyalty and reservation platform (powering the Miccoin program launched May 2024), and Stripe for payment processing and credit-card guarantees on group bookings. Miccoin customers earn 5 points per euro spent, 5 points for reservations, and 5 for takeaway orders, redeemable for free cappuccino (75 points), 250g Miccone Minerva coffee (400 points), and a bottle of Bonarda (800 points). The product portfolio extends beyond panini to include the Slenguacciona sharing board (€100+ for 10 people), customized celebration cakes (from €60), Oltrepò Pavese wine selection (€22–€30), branded coffee (€8), merchandise such as T-shirts (€15), seasonal gift boxes, and a professional photography add-on (€200) for events.

Revenue is generated through direct-to-consumer dine-in and takeaway, unit-priced event catering packages ("A Cà Tua" for groups of 10–60+), and merchandise/retail product sales through the website. The company has previously attempted geographic expansion — London via the "Ape Miccone" food truck in 2016 and Milan via a city-center restaurant in July 2019 — but both outposts were wound down (Milan closed in 2020 due to COVID-19; the London operation is no longer active), and operations have consolidated back to Pavia. Miccone is privately held, structured as an Italian benefit corporation, with no disclosed external funding, no parent company, no subsidiaries, and a headcount of approximately 5 employees.

Name

Miccone

Legal name

MICCONE S.R.L SOCIETA' BENEFIT

Website

https://miccone.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Miccone is a Pavia, Italy-based restaurant operator founded in 2014 that serves traditional Pavese panini made with Miccone bread and km0 ingredients. It runs two dine-in locations, an event-catering service ("A Cà Tua") for graduations and corporate events, and a digital loyalty program, serving individual consumers and group bookers in Lombardy.

Ownership category

akta.pro rank

Headquarters

HQ city

Pavia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food & Beverage Sales: Core revenue from selling sandwiches (Micconi), boards, and platters made with traditional Miccone bread and local km0 ingredients from Pavia province. Includes alcoholic beverages, coffee, and other beverages.
2. Event Hosting Services: Revenue from hosting special events including graduation parties, birthdays, corporate lunches/dinners. Offers customized packages with food, photography, and custom cakes.
3. Merchandise and Retail Products: Sale of branded merchandise including T-shirts and packaged food products like coffee (Caffè Miccone Minerva) and beer.
4. Take-away and Delivery: Orders for take-away including their signature products and meal combinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Miccone operates two restaurant locations in Pavia, Italy, serving panini (Micconi) made with traditional Miccone bread from Oltrepò Pavese, prepared with a 48+ hour fermentation process using mother yeast and filled exclusively with km0 ingredients sourced from the Province of Pavia. The brand extends into event catering ("A Cà Tua") for graduation parties, birthdays, and corporate events, complemented by signature sharing boards (Slenguacciona), regional wines, house coffee, custom cakes, branded merchandise, and the Miccoin customer loyalty program.

Product overview

Miccone is a restaurant chain and food brand headquartered in Pavia, Italy, founded in 2014 as Miccone S.r.l Società Benefit. The core offering is panini made with traditional Miccone bread—a large white bread from Oltrepò Pavese with over 48 hours of preparation time and two fermentations—served folded in the signature 'La Piega di Pane Pavese' method. The product portfolio includes the signature Slenguacciona sharing board (€100+ for 10 people), a curated Oltrepò Pavese wine selection (Bonarda, Buttafuoco, Cortese, Metodo Classico, Passito at €22-30), customizable celebration cakes, Miccone-branded coffee (Minerva 100% Arabica at €8), merchandise (T-shirt at €15), and seasonal gift boxes. Services include the A Cà Tua event catering division for graduation parties, birthdays, and corporate events with optional professional photography, plus the Miccoin loyalty program powered by Plateform. The company operates two restaurant locations in Pavia (Borgo Ticino and Piazza Duomo) with opening hours from 7:00/8:00 to 22:00 daily. The company also expanded internationally to London in 2016 with the Ape Miccone mobile format.

Differentiator

Problem solved

Functional benefit

Products and services

• Miccone Panini (Micconi) Signature panini made with traditional Miccone bread from Oltrepò Pavese, served folded (La Piega di Pane Pavese) and filled with local km0 ingredients from Pavia province. Sold at Miccone's two restaurant locations for casual lunch, aperitivo, and dinner.
• Slenguacciona Sharing Board

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Plateform SrlcoreTechnology or Integration · 1 May 2024Digital technology partner providing the PLATEFORM platform for Miccone's loyalty program (Miccoin) and online table reservation system. The platform manages point accumulation, customer data, and reward redemption for the fidelity program valid from May 1, 2024 to July 31, 2025.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Obicà: Italian casual-dining chain specializing in a single regional product ( mozzarella di bufala ), combining dine-in with retail. Highly comparable single-product, Italian-heritage casual dining format to Miccone.
• Cirfood: Italian catering and contract foodservice group operating in event and institutional catering. Comparable on the event-hosting and large-group catering capabilities that anchor Miccone's 'A Cà Tua' business.
• Rossopomodoro: Italian casual dining restaurant chain with a focused regional-category offering (Neapolitan pizza). Comparable in offering a single-category Italian casual experience with branded identity, though at chain scale.
• La Piadineria: Italian casual-dining chain built around a regional specialty (piadine) with strong local-identity branding and standardized menu across locations. Closely comparable model to Miccone's regional-specialty panini concept, just at much larger scale.

Emerging players

• Miscusi: Italian casual-dining chain focused on fresh handmade pasta with strong Italian craft positioning. Comparable in being a younger, craft-led Italian casual brand attempting to scale a regional food concept.

Broad incumbents

• Spizzico: Italian quick-service chain serving pizza and Italian casual fare. Comparable in operating a scaled, standardized Italian casual-food concept with dine-in and takeaway.
• Eataly: Global Italian food brand combining casual restaurants with retail and event programming. Comparable on the integrated restaurant-plus-retail-plus-events business model that Miccone is also building.
• Roadhouse Restaurant: Italian casual-dining chain with standardized menus and a focus on group/family occasions. Comparable as a scaled Italian casual restaurant operator with event-friendly positioning.

Others

• Mercato Centrale: Italian food hall concept combining artisanal Italian food vendors with dining and events. Comparable on the curated local-producer, experience-led format that Mirrors Miccone's km0/events mix.

Regional players

• Panificio Davide Longoni: Milan-based artisanal bakery that built a brand around specialty bread and expanded into a network of bakery-cafés. Highly comparable as a specialty-bread-driven Italian food brand with adjacent casual dining.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/miccone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miccone