La Piadineria
La Piadineria is Italy's largest fast-casual piadina restaurant chain, operating 550+ locations across Italy and France that serve 85,000+ customers daily with freshly made flatbreads from a centralized industrial dough production platform and proprietary digital ordering ecosystem.
- Company typePrivate
- Founded1994
- HeadquartersMonterone, Italy
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What La Piadineria does
La Piadineria is an Italian fast-casual restaurant company founded in 1994 in Brescia by two friends who commercialized a secret Romagnola family recipe for piadina (Italian flatbread). Operating as the first and largest chain of piadine restaurants in Italy, the company runs 550+ locations across more than 80 Italian cities plus a foothold in France, serving 85,000+ customers daily and producing 32 million+ piadine annually with a workforce of more than 4,000. Its menu spans classic, gourmet, vegetarian, sweet, and limited-edition piadine plus chicken-based rotoli, supported by four dough varieties (Classico, Integrale, Khorasan, Multicereale) all produced daily at the centralized Montirone (BS) facility and finished fresh in each restaurant.
The underlying operating platform combines a centralized industrial dough production site, an in-restaurant finishing model, and a proprietary digital layer consisting of an iOS/Android mobile app, in-store kiosk ordering systems, the Mondo Piada points-based loyalty program, and a real-time inventory traceability system being rolled out across the network. The company holds Piadina Romagnola g.g.A. (PGI) certification and is estimated to represent 42% of total PGI sector production, providing a defensible provenance claim at scale. Orders are also fulfilled through partnerships with Deliveroo, Just Eat, Glovo, and Foodracers, and a dedicated 2022 Campus facility supports training across franchise and corporate roles.
La Piadineria is privately held and majority-owned by Permira, the international private equity firm that acquired control in 2018 (replacing 2015 investor Idea Taste of Italy / Dea Capital). Revenue is generated through direct restaurant sales (cash, card, meal vouchers), franchise fees and royalties on a 100,000-200,000 EUR investment model, loyalty-driven repeat purchases, delivery commissions, and a B2B Corporate Convenzioni Aziendali program for employee meal benefits. Its primary customers are working professionals, students, and families seeking quick, authentic Italian meals, with secondary demand from corporate accounts and families with children via the Menù Bimbi offering.
La Piadineria firmographics
Firmographics- Name
- La Piadineria
- Legal name
- Gruppo La Piadineria S.p.A.
- Website
- https://lapiadineria.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- La Piadineria is Italy's largest fast-casual piadina restaurant chain, operating 550+ locations across Italy and France that serve 85,000+ customers daily with freshly made flatbreads from a centralized industrial dough production platform and proprietary digital ordering ecosystem.
- Ownership category
- akta.pro rank
La Piadineria industry classification
Industry- Product category
- Fast Casual Dining
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Frozen Pizza & Flatbreads (CRADADAB)
Keywords
Where La Piadineria is headquartered
LocationHeadquarters
- HQ city
- Monterone
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
La Piadineria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Restaurant Sales: Revenue from piadine, rotoli, drinks, and other products sold directly at restaurant locations. Customers pay in cash, by card, or meal vouchers. Fast casual dining format with table service and counter pickup.
- Franchise Fees and Royalties: Initial franchise fees and ongoing royalties from franchise partners. Franchise candidates require minimum 100,000-150,000 Euro capital for Italy and 150,000-200,000 Euro for international.
- Loyalty Program Mondo Piada: Points-based loyalty program where customers earn 1 point per 5 Euro spent, converted to credit (1 Euro per 2 points). Drives customer retention and repeat purchases.
- Delivery Orders via Third-Party Platforms: Revenue share from delivery orders through partner platforms including Deliveroo, Just Eat, Glovo, and Foodracers. Note: loyalty points are not accumulated for delivery orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Loyalty program Mondo Piada - earn and redeem points |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
La Piadineria product offering
Product offeringCore offering
La Piadineria operates a fast casual restaurant chain selling freshly prepared piadine (Italian flatbread) and rotoli (rolled piadine) made to order across 550+ locations in Italy and France. Dough is produced daily at a central Montirone facility and distributed fresh to restaurants where final rolling, cooking, and stuffing occur. The offering is complemented by a mobile ordering app, in-restaurant kiosk ordering, the Mondo Piada loyalty program, third-party delivery, a corporate conventions program, and a franchising model.
Product overview
La Piadineria is an Italian fast casual food company founded in 1994, operating as the largest chain of piadine (Italian flatbread) restaurants in Italy. The core offering consists of freshly prepared piadine and rotoli (rolls) made to order with various dough types (Classico, Integrale, Khorasan, Multicereale) and a menu spanning multiple product lines: Le Classiche (classic recipes), Le Gustose (bold flavors), Le Limited Edition (seasonal), Il Pollorollo (chicken rolls with 50% more filling), Le Delicate (lighter options), Le Vegetariane (vegetarian including vegan options), Le Piadine Dolci (sweet Nutella piadine), and Menù Bimbi (children's meals). The company supports its core restaurant business with a proprietary mobile app for ordering and loyalty (Mondo Piada), kiosk self-service ordering systems, third-party delivery via Deliveroo/Just Eat/Glovo/Foodracers, a B2B corporate conventions program, and an international franchising model. The La Piadineria Academy provides internal training via e-learning and residential courses at the Campus facility.
Differentiator
Problem solved
Functional benefit
Brands
- Mondo Piada: The loyalty program of La Piadineria that rewards customers with points for every purchase, convertible into credit for discounts on future purchases.
Products and services
- Le Classiche Piadine Core menu category of classic piadina recipes such as L'Emilia (Mozzarella, Prosciutto crudo, Lattuga, Pomodoro) and La Leggenda (Prosciutto crudo, Squacquerone, Rucola), targeted at general consumers seeking traditional Italian fast casual fare.
- Il Pollorollo (Chicken Rolls)
Quantifiable outcome
- 85,000+ satisfied customers served daily across 550+ restaurants
- +2 more outcomes
Companies that use La Piadineria
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles4 records
La Piadineria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
La Piadineria partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Piadina Romagnola g.g.A. ConsortiumcoreEU-funded three-year campaign 'Choose the European Friendship' promoting Piadina Romagnola g.g.A. (PGI) product. The consortium accounts for 98% of PGI certified production, representing 42% of total sector production. Cumulative 50% production increase over seven years. The campaign generated 690 million contacts across Italy and Germany.
- DeliveroominorThird-party delivery partner for home delivery orders. Available in select areas served by La Piadineria locations.
- Just EatminorThird-party delivery partner for home delivery orders.
- GlovominorThird-party delivery partner for home delivery orders.
- FoodracersminorThird-party delivery partner for home delivery orders.
- FilenicoreChicken supplier providing 100% Italian chicken breast from controlled supply chain. No preservatives, low fat content. Used in Pollorollo format and chicken-based recipes.
- Lulu GargariminorInfluencer/celebrity collaboration for limited edition product 'La Solare' with exclusive toppings like crema di caponata and salsa ai fichi.
- TrudiminorCollaboration for branded merchandise - Trudi keychains available as add-on with loyalty card discount (1 Euro) or regular price (3 Euro).
Scale indicators7 records
Recent moves14 records
Expansion highlights7 records
La Piadineria competitors and assessment
Company assessmentDirect peers
- Roadhouse Restaurant Group: Italian casual dining chain specializing in grilled meats and American-style food, with comparable footprint and restaurant count. Operates similar fast casual/full-service hybrid model across Italian shopping centers and city locations.
- Old Wild West: Italian family restaurant chain owned by Cigierre Group with similar nationwide presence in shopping centers and retail parks. Comparable casual dining experience and target customer base (families, working professionals).
- Spizzico: Italian quick-service pizza chain historically operated by Autogrill. Direct comparison as Italian fast casual/pizza restaurant concept serving shopping centers and travel hubs with similar flatbread-based menu.
- Rossopomodoro: Italian Neapolitan pizza restaurant chain with both company-owned and franchised locations. Competes directly for the Italian casual dining customer seeking authentic regional Italian food in urban and mall locations.
- Alice Pizza: Italian pizza restaurant chain with strong franchise model and shopping center presence. Direct competitor for the Italian flatbread/pizza fast casual customer, with similar unit economics and expansion profile.
- Fratelli La Bufala: Italian casual dining chain specializing in Neapolitan cuisine and mozzarella-based pizza. Direct competitor for authentic Italian casual dining customers in urban and suburban locations across Italy.
Broad incumbents
- Eataly: Larger Italian food retail and restaurant operator with global presence. While broader in scope (retail + restaurants), it overlaps with La Piadineria on Italian cuisine authenticity positioning and operates comparable destination dining concepts.
- Autogrill: Major Italian foodservice operator focused on travel retail (highways, airports, train stations). Comparable operational scale and Italian foodservice heritage, with overlapping B2C restaurant formats in high-traffic locations.
- McDonald's Italy: Global QSR leader with significant Italian footprint. Competes for the same fast casual dining occasion with a fundamentally different menu but overlapping customer segments and locations.
- Burger King Italia: Global QSR brand with established Italian franchise network. Competes for the casual fast food customer with broader menu format but comparable per-transaction economics and channel strategy (delivery partners, app ordering, loyalty).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
La Piadineria social profiles
Digital presenceLa Piadineria compliance and trust
Trust signalCompliance1 record
La Piadineria financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Piadineria leadership team
Management profileNumber of profiles
Profiles3 records
La Piadineria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Piadineria M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Piadineria
What does La Piadineria do?
La Piadineria operates a fast casual restaurant chain selling freshly prepared piadine (Italian flatbread) and rotoli (rolled piadine) made to order across 550+ locations in Italy and France. Dough is produced daily at a central Montirone facility and distributed fresh to restaurants where final rolling, cooking, and stuffing occur. The offering is complemented by a mobile ordering app, in-restaurant kiosk ordering, the Mondo Piada loyalty program, third-party delivery, a corporate conventions program, and a franchising model.
Is La Piadineria a public or private company?
La Piadineria is a private company. It is classified as private equity controlled and is currently operating.
When was La Piadineria founded?
La Piadineria was founded in 1994. It employs 1,001 to 5,000 people.
Where is La Piadineria based?
La Piadineria is headquartered in Monterone, Italy, in the Europe region.
How does La Piadineria make money?
Four revenue lines are on record. Direct Restaurant Sales are the primary driver. The others are franchise Fees and Royalties, loyalty Program Mondo Piada and delivery Orders via Third-Party Platforms.
Who are La Piadineria's main competitors?
Direct peers on record are Roadhouse Restaurant Group, Old Wild West, Spizzico, Rossopomodoro, Alice Pizza and Fratelli La Bufala. Broad incumbents are Eataly, Autogrill, McDonald's Italy and Burger King Italia.
Does La Piadineria have an API?
No public API is recorded for La Piadineria.
What industry is La Piadineria in?
La Piadineria's product category is Fast Casual Dining. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of CRADADAB, Frozen Pizza & Flatbreads. Its NAICS code is 722513 and its SIC code is 5810.