Michael Case Homes

What Michael Case Homes does

Michael Case Homes is a privately held, family-owned residential home builder founded in 1989 by Michael Case and headquartered in Townsville, Queensland, Australia. Operating under QBCC license 15139610, the company designs and constructs custom homes for owner-occupier families and property investors across Townsville and the broader North Queensland region, with a portfolio of 18 pre-designed home models spanning entry-level to luxury segments under a signature Coastal Hamptons architectural style developed by Renée Case over 16+ years. Core technology consists of in-house CAD/3D drafting capabilities enabling personalization of designs at no extra cost, with homes engineered for the North Queensland tropical climate emphasizing cross-ventilation, indoor-outdoor flow, and energy efficiency. Display homes at North Shore (Burdell) and Elliot Springs (Julago) anchor the sales motion, complemented by Matterport virtual tours and active social media presence on Facebook and Instagram.

The business model is project-based custom home construction under fixed-price contracts, with revenue generated primarily from one-time construction engagements. The company markets three streams: bespoke custom home builds, a curated set of pre-designed models (Capri, Pavilion, East Port, Beechmont, Boathouse, Harbourside, Palm Cove, Amalfi Coast, etc.), and turnkey Home & Land Packages targeting property investors and SMSF buyers. Pricing is quote-based with no publicly disclosed price points; the firm emphasizes high-end standard inclusions (Smeg appliances, Carrara stone, weatherboard cladding) achieved through purchasing scale. Distribution is direct-to-consumer via display homes, a small sales team led by Sales Manager Doug Cowan and Senior New Home Professional Belinda Jennings, plus website lead capture. The company has built more than 1,000 homes over its 35-year history and maintains a deliberately small team of approximately 11 people to keep overhead low.

Name

Michael Case Homes

Legal name

Michael Case Homes

Website

https://michaelcasehomes.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Michael Case Homes is a family-owned residential home builder in Townsville, Queensland, founded in 1989, designing and constructing custom Coastal Hamptons-style homes for owner-occupier families and property investors across North Queensland.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home building
• Residential construction
• Home design services
• Turnkey home packages
• Coastal hamptons homes

Headquarters

HQ city

Townsville

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Construction: Full-service custom home building from design through construction completion. Revenue generated from one-time construction contracts for bespoke residential homes built to client specifications. Includes in-house drafting, contract administration, and construction management.
2. Home & Land Packages: Turnkey investment properties combining land purchase with custom home construction. Strategically designed and located properties offering capital growth and returns for investors.
3. Display Home Sales: Display homes are sold after being used as showcases. The Boathouse 267 display home is noted as 'NOW CLOSED AS IT HAS BEEN SOLD' with the note that customers can still build their own version.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Michael Case Homes is a Townsville-based residential home builder that designs and constructs custom family homes in North Queensland. The company offers a portfolio of pre-designed home models across multiple series (Capri, Pavilion, East Port, Beechmont, Boathouse, Harbourside, Clovelly, Seaford, Amalfi Coast, Hinterland, St. Barts, Stradbroke, Villa 307) featuring signature Coastal Hamptons styling, with full personalization via an in-house licensed draftsman and design studio. Supplementary offerings include home & land packages for property investors and turnkey investment properties.

Product overview

Michael Case Homes is a Townsville-based residential home builder established in 1989, offering a portfolio of 18 distinct home designs across various series (Capri, Pavilion, East Port, Beechmont, Boathouse, Harbourside, and others). The product portfolio centers on pre-designed home models that can be customized through their in-house drafting service, complemented by custom design capabilities. The company operates current display homes including the flagship Capri 283 at North Shore and East Port 237 at Elliot Springs, with past displays (Boathouse 267, Pavilion 274) available for construction. Services include home and land packages for investors, property investment advisory, in-house color/finish selection, and virtual property tours via Matterport. The Designer Collection emphasizes high-end finishes and inclusions, while their core offering spans from entry-level designs (Pavilion 196, Seaford 147) to luxury models (Palm Cove 484, Amalfi Coast 302).

Differentiator

Problem solved

Functional benefit

Products and services

• Capri 283 Home Design Flagship home design featuring spacious living areas, soaring pitched ceilings with exposed rafters, seamless indoor-outdoor flow to alfresco and resort-style pool, with 4 bedrooms, 3 bathrooms, and a 2-car garage. Targeted at families wanting a premium Hamptons-style residence.
• Palm Cove 484 Home Design Luxury home design with premium features and generous living spaces, targeted at premium buyers seeking large-scale custom homes.
• East Port 236 Home Design Family home design featuring large wrap-around alfresco with servery and veranda, MUD room, study niche, double walk-in robe, and ensuite. Displayed at Elliot Springs.
• Villa 307 Home Design Villa-style home design offering elegant living with contemporary features.
• Pavilion 274 Home Design Spacious family home with wide frontage, 4.6m pitched ceilings, three large sky lights, modern farmhouse kitchen with freestanding Smeg gas cooker and scullery, and a kid's wing with rumpus room.
• Beechmont 295 Home Design Family home design with versatile floor plan options and quality inclusions.
• St. Barts Home Design Coastal-inspired home design with Hamptons styling.
• Pavilion 196 Home Design Compact home design ideal for smaller blocks or first home buyers.
• Clovelly 287 Home Design Five-bedroom family home design with generous living zones.
• Stradbroke 198 Home Design Compact family home design with thoughtful layout and quality finishes.
• Seaford 147 Home Design Single-story coastal home design ideal for compact lots.
• Amalfi Coast 302 Home Design Luxury coastal-inspired home design with resort-style features.
• East Port 210 Home Design Mid-sized family home design with Hamptons styling and quality inclusions.
• Hinterland 276 Home Design Contemporary home design inspired by North Queensland lifestyle.
• Boathouse 267 Home Design Award-winning coastal family home inspired by Byron Bay holiday homes, featuring soaring skillion roof with exposed rafters, weatherboard cladding, 3.6m vaulted entry, Carrara stone tops, and barn doors. Previously a display home.
• East Port 190 Home Design Compact family home design with practical layout and quality finishes.
• Beechmont 281 Home Design Family home design with versatile living spaces and contemporary styling.
• Harbourside 295 Home Design Multi-award winning home design featuring premium coastal Hamptons styling.
• Custom Home Design Service In-house architectural draftsman and design service that personalises home designs to suit individual requirements at no extra cost, including bespoke designs and modifications to existing plans. Targeted at clients wanting fully personalised homes.
• Home & Land Packages Turnkey investment property packages that combine land purchase with custom home construction, strategically designed and located for capital growth and returns. Targeted at property investors.
• Property Investment Advisory Property investment consulting leveraging 30+ years of local building industry experience, including guidance on purchasing through self-managed super funds. Targeted at property investors.
• In-House Design Studio Selection Service Color and finish selection service at the company's design studio, helping clients choose tiles, paint colors, fittings, and finishes to personalise their homes. Included as part of the home building journey.

Quantifiable outcome

• 1,000+ families have had dream homes built in North Queensland over 35 years
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• HIA (Housing Industry Association)coreStrategic or Co-development PartnerMichael Case Homes is a member and multiple award winner of the Housing Industry Association. This membership provides industry recognition, networking, and access to industry standards and best practices.
• Master Builders AssociationcoreStrategic or Co-development PartnerCompany is a member and multiple award winner of the Master Builders Association, providing industry credibility and adherence to professional building standards.
• QBCC (Queensland Building and Construction Commission)coreStrategic or Co-development PartnerLicensed builder under QBCC license 15139610. QBCC licensing is mandatory for residential builders in Queensland and provides consumer protection and regulatory oversight.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• GJ Gardner Homes: Franchised residential home builder with franchisees operating in regional Queensland including Townsville. Directly comparable in serving regional family-buyer segments with customizable home designs at similar price points.
• Hallmark Homes: Queensland-focused residential builder offering design-led home collections for owner-occupiers. Comparable in design-driven positioning and display-home-led sales motion targeting family buyers.
• Brighton Homes: Queensland-based residential builder with a strong display-home network in southeast Queensland estates. Directly comparable in offering pre-designed home collections customizable for owner-occupiers, with similar GTM via display homes and design studios.
• Burbank Australia: Melbourne-headquartered home builder with a Queensland presence offering designer home collections. Comparable in selling design-forward homes to families via display centres, with similar emphasis on personalization.
• Plantation Homes: Queensland residential builder with a portfolio of pre-designed homes and display centres across growth corridors. Comparable target customer (aspirational family buyers) and similar use of display homes as primary sales channel.

Broad incumbents

• Masterton Homes: Long-established Australian home builder with operations in NSW and Queensland. Comparable in custom and pre-designed home construction for family buyers, but with broader geographic reach and longer corporate history.
• Porter Davis Homes: Large Victorian-headquartered volume home builder with Queensland presence. Comparable in selling pre-designed home ranges to families, but operating nationally with substantially greater scale and standardization.
• Metricon Homes: Australia's largest volume home builder, operating across multiple states with a broad design portfolio. Comparable as a residential homebuilder serving owner-occupiers and investors, but at much greater scale and geographic breadth than Michael Case Homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/michaelcasehomes
• Instagraminstagram.com/michaelcasehomes_townsville
• LinkedInlinkedin.com/company/michael-case-homes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Case Homes