Keller Williams Realty Coastal Area Partners

What Keller Williams Realty Coastal Area Partners does

Keller Williams Realty Coastal Area Partners is a franchise office of Keller Williams Realty, LLC, operating in Savannah, Georgia with approximately 50 employees. The franchise is part of the broader Keller Williams Realty, LLC network founded in 1996, which operates as a franchise real estate brokerage in which each local office is independently owned and operated under the KW brand and technology platform. The Coastal Area Partners office serves residential home buyers and sellers, with potential reach into luxury, land, and commercial segments through the parent system's specialized sub-brands, and licenses real estate agents who operate independently within the franchise framework.

The parent Keller Williams platform provides the underlying technology stack, including the KW.com consumer-facing property search portal, iOS and Android mobile applications, and agent-facing tools. Supporting services are integrated within the same ecosystem, notably Keller Home Loans for mortgage origination and KW Innovation Partners for vendor relationships. The franchise itself is the local-market execution layer that captures leads generated by the parent brand, content marketing on the KW blog, social media, and the agent referral network.

The business model is transaction-based. Revenue is generated from commissions on real estate buy-side and sell-side transactions closed by agents affiliated with the franchise, plus franchise fees paid to the parent Keller Williams Realty, LLC for use of the brand, technology, and systems. Pricing is negotiated per transaction rather than publicly listed, and the franchise derives value from the parent's brand recognition (KELLER WILLIAMS® and KW® are registered trademarks), global distribution, and integrated services that improve agent productivity and consumer conversion.

Name

Keller Williams Realty Coastal Area Partners

Legal name

Keller Williams Realty, LLC

Website

https://michelledriver.kw.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Keller Williams Realty Coastal Area Partners is a Savannah, Georgia-based franchise office of Keller Williams Realty, LLC, serving local residential home buyers, sellers, and licensed real estate agents through the parent brand's technology platform, marketing resources, and integrated services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate
• Real estate brokerage
• Luxury properties
• Commercial real estate
• Property listings

Headquarters

HQ city

Not publicly disclosed on source

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Keller Williams operates as a franchise company where independently owned offices and agents earn commissions on real estate transactions. Agents typically earn a percentage of the sale price on completed buy-side or sell-side transactions. The franchise model means each office pays royalties or fees to the parent company Keller Williams Realty, LLC.
2. Franchise Fees: Revenue is generated from franchise fees paid by independently owned Keller Williams offices that operate under the KW brand, systems, and technology platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Keller Williams Realty Coastal Area Partners is a franchise real estate brokerage that delivers residential, commercial, luxury, and land property sales and listing services through independent licensed agents. The office leverages the parent company's kw.com property search platform, mobile applications, and integrated mortgage lending through Keller Home Loans to connect buyers and sellers across the Savannah, Georgia coastal market and beyond.

Product overview

Keller Williams operates as a platform-plus-sub-brands architecture, with the core KW Platform (kw.com) serving as the primary real estate marketplace for property search and agent matching. The portfolio includes specialized sub-brands: Keller Williams Luxury (luxury properties), Keller Williams Land (land sales), Keller Williams Commercial (commercial real estate), and Keller Williams Worldwide (international properties). Supporting services include Keller Home Loans for mortgage solutions, KW Cares for agent support, KW Next Gen for newer agents, and a mobile KW App available on iOS and Android. Blog content covers market updates and first-time homebuyer guides. The company is headquartered at Keller Williams Realty, LLC, a franchise company.

Differentiator

Problem solved

Functional benefit

Brands

• Luxury by KW: Luxury real estate services and listings
• KW Commercial
• KW Land
• KW Worldwide
• Keller Home Loans
• KW Cares®
• KW Next Gen™
• KW Red Label
• Keller Williams Innovation Partners

Products and services

• Keller Williams (KW) Platform Main real estate marketplace enabling property search (buy/rent), agent search by city or name, and blog resources for homebuyers and sellers.
• Keller Williams Luxury Specialized luxury real estate services for high-value properties.
• Keller Williams Land Dedicated land real estate services for buying and selling land properties.
• Keller Williams Commercial Commercial real estate services for business properties, office spaces, and retail locations.
• Keller Williams Worldwide International real estate services for global property transactions.
• Keller Home Loans Home loan and mortgage solutions for buyers, offering faster loan approval and stronger purchase offers.
• KW App Mobile application providing real estate insights on demand, property search, and agent connectivity.

Quantifiable outcome

• Faster loan approval and stronger purchase offers through integrated Keller Home Loans service

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Keller Home LoanscoreStrategic or Co-development PartnerKeller Home Loans is an integrated mortgage lending service that works within the Keller Williams ecosystem to help buyers stand out in competitive housing markets by providing faster loan approval and stronger purchase offers. This appears to be an affiliated entity rather than a third-party partnership, providing integrated financing services to KW clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Compass: Compass is a tech-enabled residential brokerage that has rapidly expanded its agent roster by offering higher splits, equity participation, and proprietary technology. It represents an emerging competitive threat to traditional franchise brokerages like KW on agent recruiting.
• Redfin: Redfin is a tech-forward residential brokerage and consumer platform that pressures traditional brokerages on both consumer-facing brand and agent productivity. It represents an emerging competitive force, particularly on the buyer-side and listing share.
• eXp Realty: eXp Realty operates a cloud-based brokerage model with revenue sharing and a higher commission split, attracting agents away from traditional franchise offices. It is an emerging competitive threat in agent recruitment economics.

Direct peers

• RE/MAX: RE/MAX is one of the largest global real estate franchise networks, operating on a nearly identical model to Keller Williams — independently owned offices with franchised brand, technology, and agent networks. It is the most direct competitor for both agent recruitment and buyer/seller clients in the Savannah market.
• Sotheby's International Realty: Sotheby's International Realty competes with KW's Luxury division for high-net-worth buyers and luxury listings. Both networks offer international referral reach and brand prestige in the luxury residential segment.
• Coldwell Banker: Coldwell Banker is a long-established national real estate franchise brand competing for the same residential agents and clients. It shares the franchise-distributed model with KW, making it a direct head-to-head competitor at the local-office level.
• Century 21: Century 21 Real Estate is a globally recognized residential brokerage franchise with a similar agent-recruitment and franchise-fee model. It competes directly for both affiliated agents and consumer listings in the same local geography.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a national residential franchise brand operating under a similar franchise model. It competes for both agent affiliates and residential seller/buyer clients at the local-market level.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise leveraging the Berkshire Hathaway brand. It competes for the same agent pool and consumer-facing transactions with a comparable franchise economics structure.

Regional players

• Howard Hanna Real Estate: Howard Hanna is a large regional brokerage with strong East Coast and Mid-Atlantic presence. While not national like KW, it competes head-to-head in the Savannah/coastal Georgia market with similar residential-brokerage services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kwri
• YouTubeyoutube.com/@kellerwilliams
• Facebookfacebook.com/KellerWilliamsRealty
• LinkedInlinkedin.com/company/keller-williams-realty-coastal-area-partners
• Instagraminstagram.com/kellerwilliamsrealty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty Coastal Area Partners