Secretaría de Turismo del Estado de Michoacán

What Secretaría de Turismo del Estado de Michoacán does

Secretaría de Turismo del Estado de Michoacán is a state-level government agency of the State of Michoacán, Mexico, tasked with promoting tourism within the state. The agency operates with approximately 20 employees and maintains the official destination portal michoacan.travel, which serves as the primary digital channel through which the agency communicates the state's tourism offerings to domestic and international visitors. The agency's functional role is consistent with a public-sector destination marketing organization, typically responsible for destination branding, tourism policy coordination, stakeholder engagement with local tourism operators, and promotional campaigns.

The source data provides no detail on the agency's internal products, technology platforms, or service portfolio beyond the destination website; no management team, partnerships, certifications, regulatory actions, funding, or revenue information is disclosed. The agency is funded through state budget allocations rather than commercial revenue generation, and its activities are bounded by the administrative scope of the State of Michoacán. No acquisitions, product launches, geographic expansions, leadership changes, or other strategic actions are documented in the input. As a result, the analytical scope of this description is necessarily limited to the agency's publicly identifiable function as the official tourism promotion body for the State of Michoacán.

Name

Secretaría de Turismo del Estado de Michoacán

Legal name

Domain Cost Club

Website

https://michoacan.travel

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Secretaría de Turismo del Estado de Michoacán is a Mexican state government agency that promotes tourism in the State of Michoacán, operating the official destination portal michoacan.travel with a staff of approximately 20 employees.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Secretaría de Turismo del Estado de Michoacán promotes the Mexican state of Michoacán as a travel destination, providing destination information, event listings, and travel planning resources through its official portal. As a state government agency, it coordinates tourism marketing, supports local tourism service providers, and showcases cultural heritage, natural attractions, and regional festivities to potential visitors.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• Visit California: U.S. state-level destination marketing organization for California. Comparable in functional mandate (state DMO promoting a culturally and naturally diverse destination) but operates in a different geographic market with a substantially larger budget and headcount. Useful benchmark for DMO operating model even though not a direct competitor.

Direct peers

• Secretaría de Turismo de Oaxaca: Oaxaca's state tourism secretariat, also anchored in UNESCO-recognized cultural heritage (Monte Albán, indigenous Zapotec culture) and operating a .travel portal. Direct peer along the heritage-and-cultural-tourism dimension.
• Fideicomiso de Promoción Turística de Quintana Roo: State-level tourism promotion trust for Quintana Roo (Cancún, Riviera Maya, Tulum). Directly comparable as a Mexican state DMO responsible for promoting tourism and coordinating private-sector stakeholders, but operating at significantly larger scale and budget.
• Secretaría de Turismo de Jalisco: State tourism secretariat for Jalisco (Guadalajara, Puerto Vallarta, Tequila). Direct functional peer: state-level Mexican DMO promoting cultural and beach tourism through visitor information services and stakeholder coordination.
• Secretaría de Turismo de Puebla: Puebla's state tourism secretariat, another UNESCO-heritage-anchored Mexican state DMO. Comparable in scope (heritage/cultural promotion, .travel domain, visitor information) and at similar resource scale to Michoacán.
• Secretaría de Turismo de Guanajuato: State-level tourism secretariat for Guanajuato, with an analogous colonial-heritage city anchor (San Miguel de Allende, Guanajuato capital) and comparable role promoting cultural tourism. Direct functional peer in the same country and at similar scale.
• Fideicomiso de Promoción Turística de Yucatán: Yucatán's state-level destination marketing organization, with a comparable promotional mandate, dedicated .travel portal, and visitor information services for an adjacent Mexican state. Closest functional peer: cultural/heritage-driven, state-funded, and operating in the same country-market context.

Broad incumbents

• Visit México (Secretaría de Turismo Federal): Mexico's federal-level tourism promotion body, operating the national Visit México brand. Directly comparable in mandate (tourism promotion, visitor information, stakeholder coordination), but operates at the country scale rather than the state scale, so it is a broader incumbent that Michoacán's secretariat nests underneath.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/domaincostclub
• Facebookfacebook.com/domaincostclub
• LinkedInlinkedin.com/company/secretar%C3%ADa-de-turismo-del-estado-de-michoac%C3%A1n

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretaría de Turismo del Estado de Michoacán