Secretaria de Turismo Del Estado De Jalisco

What Secretaria de Turismo Del Estado De Jalisco does

Secretaria de Turismo del Estado de Jalisco is the state-level government agency responsible for tourism promotion, policy, and coordination within the State of Jalisco, Mexico. Operating under the Gobierno del Estado de Jalisco and headquartered in Guadalajara, the agency stewards the official promotion of Jalisco's tourism destinations — including Guadalajara, Puerto Vallarta, the Tequila region, and the Lake Chapala area — across domestic and international markets. It functions as a public administrator rather than a commercial operator, with a mandate to regulate, position, and develop the state's tourism sector through branding, events, trade participation, and inter-agency coordination.

The agency's core activities revolve around destination marketing, tourism statistics, regulatory liaison with the federal SECTUR (Secretaria de Turismo federal), and coordination with municipal tourism offices and private-sector industry stakeholders (hotels, tour operators, DMCs). Its public-facing interface is the secturjal.jalisco.gob.mx website, which serves as the authoritative communication channel for official tourism information, press releases, and event promotion. Public records indicate an operational headcount of approximately 33 employees.

The agency's business model is not commercial. It is funded through Jalisco's state budget appropriations and does not generate revenue from ticket sales, subscriptions, or service fees. Instead, its outputs — brand visibility, tourism inflow, and sectoral development — are measured in non-financial terms such as visitor arrivals, hotel occupancy, and event hosting. Because it is a public administrative body, traditional PE/VC/M&A investment frameworks do not apply directly; analysis is limited to its role, mandate, and operational scale.

Name

Secretaria de Turismo Del Estado De Jalisco

Legal name

Secretaría de Turismo del Estado de Jalisco

Website

https://secturjal.jalisco.gob.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Secretaria de Turismo del Estado de Jalisco is the Jalisco state government agency that promotes and coordinates tourism across destinations such as Guadalajara, Puerto Vallarta, and the Tequila region, serving visitors, the tourism industry, and municipal tourism offices.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Core offering

The Secretaría de Turismo del Estado de Jalisco is the state government tourism department of Jalisco, Mexico, responsible for promoting Jalisco as a tourism destination and administering state-level tourism policy. It operates as a public-sector tourism authority under the Gobierno del Estado de Jalisco, headquartered in Guadalajara, and serves the regional Jalisco market through its official website.

Product overview

No product or service information available. The source content consists only of a minimal webpage header from the official Jalisco State Tourism Secretary website (Secretaría de Turismo del Estado de Jalisco), a government tourism promotion agency. No products, modules, or service offerings were identified in the provided source material.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Visit Florida: State-level tourism marketing corporation for Florida. Comparable scale, mandate (state destination promotion), and operating model (PPP-style with state funding).
• Secretaría de Turismo de Guanajuato: State-level Mexican tourism secretariat for Guanajuato. Same institutional form and mandate as the Jalisco Secretaría, serving an adjacent colonial-heritage tourism corridor.
• Visit California: State-level destination marketing organization for California. Comparable function (destination promotion) and tier of government (state), serving a similarly large and diverse tourism economy.
• NYC & Company: Official destination marketing organization for New York City. Operates as a convention and visitors bureau — closely aligned with the NAICS code and mandate applicable to the Jalisco Secretaría.
• Secretaría de Turismo de Quintana Roo: State-level Mexican tourism secretariat for Quintana Roo (Cancún/Riviera Maya). Closest functional peer — same mandate, same country, same government structure, competing for international visitors.

Regional players

• Tourism New Zealand: National tourism board for New Zealand. Comparable remit in promoting a multi-region destination to international visitors, with a similar budget/headcount profile.
• Visit Portugal: National tourism authority for Portugal. Comparable destination-marketing role with a similarly diverse regional portfolio (Algarve, Lisbon, Porto, Madeira).
• Visit Dubai (Department of Tourism and Commerce Marketing): Government tourism authority for Dubai. Similar destination-marketing function and government-entity operating structure.

Broad incumbents

• Brand USA: National destination marketing organization for the United States. Functions as the federal-level counterpart to state-level CVBs and provides a comparable model of national tourism promotion.
• SECTUR (Secretaría de Turismo Federal de México): Mexico's federal tourism authority. Direct hierarchical peer — the Jalisco Secretaría is a state-level entity operating under the same national tourism policy framework.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/secretaria-de-turismo-del-estado-de-jalisco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretaria de Turismo Del Estado De Jalisco