Michigan Veterinary Medical Association

What Michigan Veterinary Medical Association does

Michigan Veterinary Medical Association (MVMA) is a nonprofit professional membership association headquartered in Okemos, Michigan, serving veterinarians and veterinary staff across the state. Its core function is to provide member services including continuing education, advocacy on legislative and regulatory matters, community-building programming, and practice resources for the Michigan veterinary profession.

MVMA's product portfolio spans a recurring calendar of in-person conferences and seminars — notably MiVetCon and the Great Lakes Veterinary Conference (GLVC) — alongside Lunch & Learn Webinars, the LVT Learning Collective, Small Animal Seminars, and a Mandatory CE Day. Supporting offerings include the Power of Ten Leadership Academy, a Career Center, a Practice Hub, a Find a Vet directory, and the Michigan Veterinarian magazine. Member-facing infrastructure runs on Novi AMS, a third-party association management system; MVMA does not operate a proprietary technology platform. The MVMA Store sells branded merchandise, and VetPAC serves as the association's political action committee.

Revenue is generated through individual membership dues, conference and event ticket sales, store product revenue, advertising, and corporate sponsorships such as the CareCredit Annual Partnership. Customer segments include licensed Michigan veterinarians (primary), veterinary technicians and support staff, and student/new-graduate members, with adjacent reach into Michigan pet-owning residents via the Find a Vet directory. MVMA operates with a small staff of approximately 6 employees, consistent with a state-level professional association of modest scale.

Name

Michigan Veterinary Medical Association

Legal name

Michigan Veterinary Medical Association

Website

https://michvma.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Michigan Veterinary Medical Association is a nonprofit professional membership association headquartered in Okemos, Michigan, serving licensed veterinarians and veterinary staff statewide with continuing education, advocacy, conferences, publications, and practice resources.

Ownership category

akta.pro rank

Product category

Veterinary Professional Association Services

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Professional association services
• Veterinary continuing education
• Membership association
• Veterinary advocacy
• Professional development

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from veterinarians and veterinary staff provide recurring revenue for the association.
2. Events and Conferences: Revenue generated from conference registrations (e.g., MiVetCon, Great Lakes Veterinary Conference, Lunch & Learn Webinars, Small Animal Seminars, mandatory CE Day, Paws & Play Fundraiser).
3. Store and Products: Sales of merchandise and products through the MVMA online store.
4. Advertising and Sponsorships: Advertising space sold in the Michigan Veterinarian magazine and on the website. Annual partner sponsorships such as CareCredit.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MVMA is a nonprofit professional membership association for veterinarians and veterinary staff in Michigan. It sells annual memberships and delivers member benefits including continuing education (conferences and webinars), state-level advocacy, the Michigan Veterinarian magazine, a member portal, a practice resource hub, a career center, a leadership academy, and an online store.

Product overview

The Michigan Veterinary Medical Association operates as a professional membership organization offering a portfolio of member services, educational programming, and industry resources. The core offerings include annual conferences (MVMA MiVetCon, Great Lakes Veterinary Conference), recurring webinar series (Lunch and Learn, LVT Learning Collective), and the Michigan Veterinarian publication. Member-facing digital services include the Member Compass portal for account access, the Practice Hub for practice resources, a Career Center for employment, and a public Find a Vet directory. The organization also provides a Leadership Academy for professional development, a Store for merchandise, and VetPAC for legislative advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• MVMA MiVetCon Annual Michigan veterinary conference offering continuing education, networking opportunities, and professional development for veterinary professionals in Michigan.
• Great Lakes Veterinary Conference (GLVC) Annual regional veterinary conference scheduled for 2026, providing continuing education opportunities for Michigan veterinary professionals.
• Lunch and Learn Webinar Series Monthly webinar series providing continuing education on veterinary topics including behavior, practice standards, and clinical topics for veterinary professionals.
• LVT Learning Collective Webinars Webinar series specifically designed for Licensed Veterinary Technicians (LVTs) offering specialized continuing education.
• Small Animal Seminar Series Continuing education seminars focused on small animal veterinary medicine and practice topics for veterinary professionals.
• Career Center Employment platform connecting veterinary professionals with job opportunities and allowing employers to post classified ads.
• Michigan Veterinarian Magazine Official magazine of MVMA providing industry news, member spotlights, clinical articles, association updates, and advertising space for partners.
• MVMA Online Store Online store offering MVMA merchandise, educational materials, and products for members.
• Power of Ten Leadership Academy Leadership development program designed to build management and leadership skills for emerging veterinary professionals.
• VetPAC (Veterinary Political Action Committee) Political action committee enabling MVMA members to participate in advocacy efforts for veterinary and animal health legislation through member contributions.
• Member Compass Portal Online member portal providing access to membership resources, profile management, event registration, and invoice viewing.
• Find a Vet Directory Public directory allowing Michigan residents to locate and contact MVMA member veterinarians.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• American Veterinary Medical Association: The national professional association for veterinarians in the United States. AVMA is the broader incumbent counterpart to MVMA, providing national advocacy, CE, and member services that MVMA complements at the state level.

Direct peers

• California Veterinary Medical Association: California state VMA serving the largest U.S. veterinary community. Operates the same core functions (CE, advocacy, magazine, member benefits) but at significantly larger scale; useful as a scaled-up direct peer for benchmarking.
• Indiana Veterinary Medical Association: Indiana state veterinary professional association with comparable member services, CE, and advocacy. Direct state-level peer with overlapping programming model and audience.
• Michigan State Medical Society: Michigan's statewide professional membership association for physicians. Operates with the same organizational template — membership dues, advocacy, CME, publications, member services — serving a different profession in the same geography.
• Wisconsin Veterinary Medical Association: Wisconsin state VMA offering membership, CE events, advocacy, and publications to Wisconsin veterinarians. Direct state-level peer with similar mission, governance, and revenue structure to MVMA.
• Michigan Dental Association: Michigan's statewide professional membership association for dentists. Strong structural analog to MVMA in terms of governance, CE mandate, advocacy role, and member benefits within the same state.
• Ohio Veterinary Medical Association: State-level veterinary professional membership association serving Ohio veterinarians. Operates with an analogous structure: membership dues, CE programming, advocacy, magazine, and member benefits. Direct functional peer to MVMA in an adjacent state.
• Florida Veterinary Medical Association: Florida state VMA providing membership, CE conferences, advocacy, and publications to Florida veterinarians. Direct state-level peer with similar programmatic offerings.

Others

• Veterinary Medical Association Executives: Professional society for the executives who lead state and national veterinary medical associations. Comparable not as a competitor but as an ecosystem peer — supporting the network of state VMAs of which MVMA is a member.

Emerging players

• Veterinary Hospital Managers Association: A national association focused on veterinary practice management and hospital operations professionals. Adjacent veterinary industry association with overlapping CE and member services targeting a complementary persona within vet practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/michigan-veterinary-medical-assn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Veterinary Medical Association