Indiana Veterinary Medical Association

What Indiana Veterinary Medical Association does

The Indiana Veterinary Medical Association (IVMA) is a 501(c)(6)-style non-profit professional membership association founded in 1883/1884, representing more than 1,600 veterinarians across the state of Indiana. Its functional role spans three pillars: (1) advocacy and regulatory representation on practice, licensure, and animal-welfare matters at the state level; (2) continuing education and professional development, anchored by the annual Crossroads Veterinary Conference (CRVC); and (3) member services and community-building, including leadership pipelines, peer support, and benefits programming such as the Power UP Employee Assistance Program.

Its core product surface is a portfolio of programmatic offerings rather than a software platform: annual membership ($290/year dues), the CRVC flagship conference (~600 attendees at ~$470 registration), recurring CE courses, publications and advertising, and the Power UP EAP (recently restructured into a hospital-level subscription). Underlying operations are deliberately lean — a 1–10 person staff led by Executive Director Lisa Perius, who has held the role since roughly 1996 — supported by a rotating board of volunteer officers elected annually.

The business model is a hybrid of individual subscriptions (membership dues), event-based fees (CRVC, CE), and B2B sponsorship/advertising revenue from animal-health industry partners such as Elanco and Patterson. The 2025 launch of the 'Power of Business with AI' curriculum and the Power UP EAP hospital-subscription reprice represent the most material recent moves to broaden the non-dues revenue base and embed deeper industry-partner integration.

Name

Indiana Veterinary Medical Association

Legal name

Indiana Veterinary Medical Association

Website

https://invma.org

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

1–10 employees

Short description

The Indiana Veterinary Medical Association is a non-profit professional association representing more than 1,600 veterinarians in Indiana, delivering advocacy, continuing education (anchored by its CRVC conference), and member benefits including the Power UP EAP and the new Power of Business with AI curriculum.

Ownership category

akta.pro rank

Product category

Veterinary Professional Association

NAICS

Business Associations (813910), Professional Organizations (81392), Professional and Management Development Training (611430)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Veterinary medical association
• Continuing veterinary education
• Veterinary professional membership
• Veterinary conference services
• Veterinary advocacy services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from veterinarians at $290/year for professional members, $145/year for recent graduates and out-of-state members, with complimentary membership for veterinary students and 2026 graduates. Monthly payment plans available.
2. Conference and Event Revenue: Registration fees for CRVC 2027 at $470 for professional members, $250 for recent grads, $265 for RVTs and staff. Revenue from exhibitor booth sales ($1,300-$2,600) and sponsorship opportunities ($300-$5,000).
3. Advertising and Media: Website advertising packages ($800-$2,400), Hoosier Veterinarian newsletter ads ($275-$625 per issue), email ad placements ($150-$350 per email), and CRVC conference program advertising.
4. Continuing Education Programs: Revenue from CE programs including Opioid Self-Study CE ($39 member rate), Ophthalmology Wet Lab ($199-$499 per session), Insights Training ($400-$800), Bringing Out YOUR Best Program ($149 member rate).
5. Employee Assistance Program: Power UP Hospital Program at $399/year covering all employees and immediate families of member clinics for confidential counseling and work-life services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

IVMA is a nonprofit professional membership association that provides Indiana veterinarians with advocacy, continuing education, networking, and career resources. Core paid offerings include tiered professional membership, the annual Crossroads Veterinary Conference (CRVC), hands-on continuing education wet labs, leadership and professional development programs (Power of 10, Power of Business, Power 4U), personality-based communication training (Insights Discovery), the Power UP employee assistance program, and a Career Center job board.

Product overview

The Indiana Veterinary Medical Association (IVMA) operates as a professional membership association offering a comprehensive suite of programs and services for Indiana veterinarians. The core offerings include IVMA Membership (with Professional, Recent Grads, and Student tiers) and the annual Crossroads Veterinary Conference. The association's signature Power Programs portfolio includes Power of 10 (leadership development for new graduates), Power of Business (team-based CE on AI and practice management), and Power 4U (student support). Additional offerings encompass hands-on wet labs (Ophthalmology), monthly networking series (The First Five), Insights Discovery communication training, opioid education, and self-study CE libraries. Member support services include the Power UP Assistance Program, mentorship connections, relief veterinarian listings, career center, classified ads, and the Hoosier Veterinarian newsletter. The association also provides pet owner educational resources and K-12 career exploration materials. This is a platform of interconnected programs rather than a unified software product, designed to serve veterinarians across their entire career lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Crossroads Veterinary Conference: The premier CE event for Indiana veterinarians, technicians, practice managers, and veterinary students held annually.
• Power Programs
• PowerUp
• The First Five

Products and services

• IVMA Professional Membership Annual professional membership for Indiana veterinarians at $290/year (Professional), $145/year (Recent Grads and Sustaining), with complimentary membership for veterinary students and 2026 graduates. Includes advocacy, continuing education, member resources, networking, complimentary self-study CE, and access to Power Programs. Monthly payment plans available.
• Crossroads Veterinary Conference (CRVC)
• Power of 10 Leadership Program Multi-session leadership development curriculum for early-career veterinarians covering Financial Planning, Conflict Resolution, Emotional Intelligence, and Strategic Leadership. Complimentary for IVMA members in the 2020-2026 graduation window.
• Power of Business Program Team-based professional development program for mid-career veterinarians and their staff featuring AI and practice innovation content, financial updates, and team-building workshops. Up to 5 CE hours offered.
• Power 4U Student Program Complimentary pipeline-to-practice program for Purdue CVM students including the 1st Year Stethoscope Dinner, scholarship information access, Insights Discovery Training, and complimentary CRVC registration.
• Ophthalmology Wet Lab Hands-on surgical CE held at IndyVet, Indianapolis. Morning session: Eye Examination (2 CE hours, $199 member early-bird). Afternoon session: Ophthalmic Surgery Lab (4 CE hours, $449 member early-bird). Non-member rates $599-$799.
• The First Five Veterinary Networking Series Monthly Zoom networking series for IVMA members who graduated from veterinary school 2022-2026. Interactive discussions on career topics with 1 CE hour per session, available at no cost to qualifying members.
• Insights Discovery Training Personality-based communication training using Carl Jung's framework, offered as 2-hour ($400) or 4-hour ($800) staff training sessions with individual profiles at $265/person. Reported by IVMA as exclusive among U.S. state VMAs.
• Opioid Self-Study CE Self-study continuing education on controlled substance management. Courses include Minimizing Controlled Drug Use ($39 member), Opioid Safety Best Practice, and Opioid Crisis Updates, each providing 1 CE hour.
• IVMA Self-Study CE Library Self-paced continuing education library offering 12 hours of complimentary CE for IVMA members. Covers various veterinary medicine topics and requires written examination per Indiana board rules.
• Bringing Out YOUR Best Mentoring Program Mentoring guide and onboarding roadmap for new veterinary graduates, created by Dr. Peter Weinstein. Available at $149 IVMA member rate and $499 non-member rate.
• Power UP Member Assistance Program Confidential short-term counseling and work-life services for IVMA members and their immediate families. Covers legal questions, financial situations, mental health support, and other personal concerns at no cost to individual members.
• Power UP Hospital Program Annual clinic-wide subscription at $399/hospital/year (rate expires Oct 1, 2026; rises to $549 thereafter) covering all employees and immediate families of member clinics for confidential counseling and work-life services through Aug 31, 2027.
• IVMA Career Center Online job board connecting Indiana veterinary professionals with open positions at member clinics and practices, accessible at careers.invma.org.
• IVMA Classified Ads Classified advertising platform for veterinary practice sales, equipment offerings, and related listings, available to IVMA members.
• Relief Veterinarian Directory Free directory of relief veterinarians available for temporary practice coverage across Indiana, organized by location and species specialization (small animal, equine, mixed animal).

Quantifiable outcome

• Over 1,600 veterinarians represented across Indiana
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Embassy Suites NoblesvillecoreStrategic or Co-development Partner · 28 January 2027Embassy Suites Hotel and Conference Center in Noblesville serves as the host venue for the annual Crossroads Veterinary Conference. Room block available at $169/night for conference attendees.
• Katz Sapper Miller CPAcoreStrategic or Co-development Partner · 28 January 2027Katz Sapper Miller CPA hosts multiple Power of 10 program sessions including welcome/orientation and personal finance discussions. Serves as a venue partner for IVMA leadership development programs.
• American Heartworm SocietyminorStrategic or Co-development Partner · 28 January 2027Dr. Tony Rumschlag, IVMA AVMA Delegate, has served on the Board of Directors for the American Heartworm Society for ten years, including three years as Vice President, creating a connection between IVMA and this professional organization.
• American Association of Equine PractitionersminorStrategic or Co-development Partner · 28 January 2027Dr. Erin Wilson serves as an active member of the AAEP and has served on the Board of Directors for the Indiana Association of Equine Practitioners, linking IVMA to national equine veterinary organizations.
• Elanco Animal HealthcoreStrategic or Co-development Partner · 28 January 2026Elanco is a key sponsor for IVMA programs including Insights Discovery training and the Power of 10 program. The company has been actively involved in supporting veterinary leadership development and wellness initiatives within the Indiana veterinary community.
• Patterson Veterinary SupplycoreStrategic or Co-development Partner · 28 January 2026Patterson Veterinary Supply sponsors the annual 1st Year Stethoscope Dinner for Purdue veterinary students, providing stethoscopes to incoming students as part of IVMA's Power 4U program for veterinary students.
• Care CreditminorGTM or Marketing Partner · 28 January 2026Care Credit sponsors the keynote presentation at the Crossroads Veterinary Conference, providing financial support for the featured speaker event during the membership meeting.
• IndyVet Specialty & Emergency HospitalcoreStrategic or Co-development Partner · 28 January 2026IndyVet hosts the Ophthalmology Wet Lab continuing education event on September 10. Provides facility for hands-on surgical training labs for IVMA members.
• MentorVetcoreStrategic or Co-development Partner · 28 January 2026IVMA partners with MentorVet to connect members with mentorship opportunities. The platform enables veterinarians to sign up as mentors or mentees as part of IVMA's mentoring resources.
• Purdue University College of Veterinary MedicinecoreStrategic or Co-development Partner · 28 January 2026IVMA collaborates with Purdue CVM on multiple initiatives including Power 4U student membership, Insights Discovery training for incoming classes, and representation on the Purdue CVM Admissions Committee through Dr. Loretta Wernert.
• Indiana Animal Health FoundationcoreStrategic or Co-development Partner · 28 January 2026IAHF works with IVMA on scholarship programs (offering 2-$1000 scholarships to veterinary students), sponsors the Silent Auction at CRVC, and has Dr. Tony Rumschlag as a board member and past co-chair.
• Indiana State Board of Animal HealthcoreStrategic or Co-development Partner · 28 January 2026IVMA intersects with the Indiana animal industry through the State Veterinarian and Board of Animal Health. Dr. Kristi Kantz serves as a field veterinarian for the State Board of Animal Health.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Michigan Veterinary Medical Association: State VMA for Michigan veterinarians offering directly comparable membership, advocacy, CE, and annual conference programming. Closely mirrors IVMA's structure and serves an analogous Midwest veterinary professional community.
• Ohio Veterinary Medical Association: The state VMA for Ohio, operating a directly comparable membership-based model serving Ohio veterinarians with advocacy, CE, conferences, and member benefits. Closely analogous to IVMA in structure, scale, and mission.
• Illinois State Veterinary Medical Association: State VMA serving Illinois veterinarians with similar membership, CE, advocacy, and event-driven revenue model. Neighboring state to Indiana with directly comparable member base size and program portfolio.
• Kentucky Veterinary Medical Association: State VMA for Kentucky veterinarians with directly comparable mission, advocacy role, CE programming, and member-benefit structure. Geographic neighbor to Indiana serving a similar-sized veterinary population.

Emerging players

• American Association of Equine Practitioners (AAEP): A specialty veterinary association serving equine practitioners. IVMA has board-level ties to AAEP, and the organizations overlap in serving Indiana equine veterinarians, though AAEP is specialty-focused where IVMA is general practice.

Broad incumbents

• North American Veterinary Community (NAVC): A major nonprofit veterinary community organization best known for the VMX conference, the largest veterinary CE event in the U.S. Overlaps with IVMA on CE delivery and conference-driven revenue but operates at significantly larger national/international scale.
• American Animal Hospital Association (AAHA): A veterinary association focused on practice accreditation standards for companion animal hospitals. Overlaps with IVMA's practice-management and member-support role, but operates as a broader incumbent with an accreditation-focused mission.
• American Veterinary Medical Association (AVMA): The national professional association for veterinarians in the U.S., representing ~105,000 members. It is the broad incumbent in the same veterinary professional association category as IVMA, operating at national scale with overlapping advocacy, CE, and member-benefit programs.
• Viticus Group (formerly WVC): A veterinary continuing education and conference organization operating the WVC and WVC Nashville events. Direct overlap with IVMA's CRVC in CE/conference programming, though serving a broader multi-state audience with larger event scale.

Others

• Indiana State Medical Association: The state professional association for Indiana physicians. While in a different medical field, ISMA operates the same fundamental model — state-level professional membership association providing advocacy, CE, networking, and member benefits — making it a structural analogue for benchmarking operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/INVMA
• LinkedInlinkedin.com/company/indiana-veterinary-medical-association
• Instagraminstagram.com/invma411
• Pinterestpinterest.com/lourdesinvmaorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana Veterinary Medical Association