MICK PRICE

What MICK PRICE does

Mick Price Racing, trading as Price Kent Racing, is an Australian private partnership operating an elite-level horse racing training stable from facilities in Cranbourne and Rosehill, with additional locations at Balnarring beach and Warrnambool. The business is a co-training partnership between Mick Price and Michael Kent Jnr, whose combined record includes 50 Group One winners, hundreds of Stakes winners, and over $161 million in cumulative prize money — outcomes reinforced by the March 2026 Golden Slipper win by Guest House. The stable offers professional racehorse training services to outside owners, attends horse sales to acquire yearlings, and sells horses to prospective owners at price points ranging from NZ$120,000 to $425,000 AUD depending on bloodline. It also actively races horses at Victorian, New South Wales, and Queensland tracks.

The underlying operating technology is primarily the trainers' conditioning methodology and the miStable horse management platform, which powers the public website, horse listings, racing information, and owner communications. The business makes money through two streams: training fees plus a percentage of prize money winnings for owned horses, and one-time sales of yearlings acquired at auction. Marketing is conducted via Facebook, Twitter/X, and Instagram, with the website functioning as the principal mid-funnel channel for ownership enquiries and direct sales of listed horses. Customers are individual horse owners ranging from small participants to high-net-worth buyers, segmented horizontally as racing enthusiasts seeking expert training, transparency, and an ownership experience. The business is entirely founder-owned and bootstrapped, with no external investors, parent company, or funding rounds disclosed.

Name

MICK PRICE

Legal name

Mick Price Racing

Website

https://mickpriceracing.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Price Kent Racing is an Australian horse racing training partnership between Mick Price and Michael Kent Jnr, offering professional training services, ownership opportunities, and yearling sales from facilities across Victoria and New South Wales to individual racing owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Cranbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Horse Sales: Revenue generated from selling racehorses. The stable attends horse sales and offers horses for sale at various price points ranging from $120,000 to $425,000 for yearlings.
2. Horse Training Services: Training services for racehorses owned by clients, generating revenue through training fees and percentage of prize money winnings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mick Price Racing, operating as Price Kent Racing, is a horse racing training partnership that provides professional racehorse conditioning and training services at facilities in Cranbourne, Rosehill, Balnarring, and Warrnambool in Australia. The business attends yearling sales, offers horses for purchase ranging from NZ$120,000 to A$425,000, and provides ownership opportunities to individuals and groups seeking to race horses with an established stable.

Product overview

Price Kent Racing is a horse racing training partnership operated by Mick Price and Michael Kent Jnr. The business offers horse racing training services, ownership opportunities, and horses available for purchase. The stable manages a portfolio of race horses competing at various tracks, with training facilities at Cranbourne and Rosehill. The website is powered by miStable horse management software. Notable horses available include yearlings sired by Ole Kirk, Too Darn Hot, Staphanos, Proisir, and Dundeel, priced between $120,000 and $425,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Training Services Professional racehorse conditioning and training services for client-owned horses delivered by trainers Mick Price and Michael Kent Jnr at the stable's Australian facilities.
• Horses Available for Purchase Yearling racehorses offered for purchase by the stable, including named lots such as the Too Darn Hot X Miss Antaeus Colt at A$425,000, Dundeel X Rosie Rocket Filly at A$320,000, Ole Kirk X Dangerous Liaison Colt at A$210,000, Staphanos X Quintessential Colt at NZ$140,000, and Proisir X Palos De Lago Colt at NZ$120,000.
• Horse Ownership Opportunities Structured ownership experiences allowing individuals and small ownership groups to race horses with the Price Kent stable, with personal communication and trainer engagement offered to owners big and small.

Quantifiable outcome

• 50 Group One winners
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Michael Kent JnrcoreStrategic or Co-development PartnerMick Price and Michael Kent Jnr form a formidable partnership of two extremely talented horse trainers who share the same philosophy to offer their horses and owners expertise and honesty. Together they have achieved 50 Group One winners, hundreds of Stakes winners, and over $161 million in prize money.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Coolmore Australia: Global thoroughbred breeding and racing operation with a significant Australian presence. Overlaps with Price Kent at the elite bloodstock and racing level but operates as a much larger, vertically integrated incumbent.
• Godolphin Australia: Global racing and breeding operation (Darley/Godolphin) with a major Australian training and stallion arm. Competes for owners, yearlings and races in Australia at scale but is part of a much broader international portfolio.
• Arrowfield Stud: Major Australian thoroughbred stud and racing operation. Comparable as a source of premium bloodlines and elite racehorse ownership opportunities, but operates primarily as a stallion farm rather than a training stable.
• Widden Stud: Long-established Australian thoroughbred stud producing commercial stallions. Comparable in the yearling ecosystem and bloodline sourcing that Price Kent relies on, though focused on breeding rather than training.
• Darley (Australia): Global Godolphin-owned stallion and racing operation with strong Australian footprint. Overlaps in yearling sales, elite racing and owner recruitment but at significantly larger scale and as part of an international group.

Direct peers

• Gai Waterhouse Racing: Prominent Sydney-based racing stable with deep owner relationships and a strong G1 record. Comparable as a high-profile Australian trainer offering ownership opportunities and premium training services to the same owner pool.
• Anthony Cummings Racing: Sydney-based racing stable offering training services and ownership opportunities. Comparable as a privately-owned Australian trainer operating at the elite level with direct owner relationships.
• Chris Waller Racing: One of Australia's most successful racehorse training operations, based at Rosehill and other NSW facilities. Directly comparable as an elite multi-state racing stable competing for the same owners, horses and G1 races as Price Kent.
• Ciaron Maher Racing: Large Australian racing operation with multiple training bases (notably at Cranbourne) and strong G1 success. Directly comparable in training geography, owner acquisition model and elite-level results.
• Lindsay Park Racing: Long-established Australian racing stable led by the Hayes family with major G1 success. Comparable multi-generational training partnership competing for premium owners and yearlings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MickPriceRacing
• Facebookfacebook.com/Mick-Price-Racing-218492711530095
• Instagraminstagram.com/mickpriceracing
• LinkedInlinkedin.com/company/mick-price

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MICK PRICE