Microfiber & More LLC

What Microfiber & More LLC does

Microfiber & More LLC is a privately held Holland, Michigan-based company that sells professional-grade microfiber cleaning products directly to commercial cleaning operations and residential customers through its own e-commerce storefront, microfiber4sale.com. The company's primary customer base is commercial facilities and janitorial services, with secondary use-case specialization into restroom cleaning (red-coded products), food service area cleaning (green-coded products), floor finishing, and wall/desk surface cleaning. The offering is structured as an integrated cleaning solutions ecosystem rather than discrete products: a core catalog of nine microfiber tool categories (cloths, dust mops, dusting tools, tube mops, pocket mops, tab mops, velcro mops, wall and desk pads, floor finish mops, plus disposable microfiber) is combined with accessory hardware (buckets, cleaning carts) and packaged into eight purpose-built starter kits that bundle tools with documented processes for specific facility types.

The underlying technology is microfiber-based rather than software-based. Synthetic fibers are claimed to generate a static or magnetic charge that attracts and holds soil and dust particles more effectively than traditional cotton tools. Products are designed to be machine launderable to extend service life, and the company markets specific quantified outcomes: up to 99.9% soil and bacteria removal, up to 70%+ reduction in chemical and water consumption versus traditional methods, and tube mop durability of up to 5x that of cotton equivalents. Supporting process systems — Pre-Treat Process for mops and pads using sealing bucket hardware, the Divided Bucket Process that separates clean solution from dirty rinse water, a Color Coding Program, and formal Laundering Guidelines — are positioned as integral to the offering rather than optional accessories.

The business model is direct-to-consumer e-commerce with quote-based pricing. Pricing is not publicly disclosed on the website; customers are directed to call 616-335-3545 or email [email protected] for quotes. Marketing relies on the company website, downloadable product literature in PDF format, educational resources (color-coding guide, laundering instructions), and product demonstration videos. The operation is small-scale: the only address on record is a PO Box in Holland, MI; there are no disclosed employees, no funding rounds, no parent company, no named customers, and no disclosed partnerships in the source data.

Name

Microfiber & More LLC

Legal name

Microfiber & More LLC

Website

https://microfiber4sale.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Microfiber & More LLC is a Holland, Michigan-based e-commerce retailer of professional-grade microfiber cleaning products — cloths, mops, dusters, accessories, and use-case starter kits — sold directly to commercial janitorial operations and facility maintenance customers via microfiber4sale.com.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Supplies

NAICS

Broom, Brush, and Mop Manufacturing (339994)

akta.pro industry

PRIMARYCRAJAIAB

Mops, Buckets & Floor Cleaning Systems

Consumer Products & Retail/Household Products & Cleaning Supplies/Home Care Tools & Cleaning Accessories

SECONDARYCRAJAIAD

Microfiber Cloths, Wipes & Cleaning Towels (Reusable)

Consumer Products & Retail/Household Products & Cleaning Supplies/Home Care Tools & Cleaning Accessories

SECONDARYCRAJAIAA

Brooms, Brushes & Dustpans

Consumer Products & Retail/Household Products & Cleaning Supplies/Home Care Tools & Cleaning Accessories

SECONDARYCRAJAIAI

Cleaning Caddies, Storage & Organization Accessories

Consumer Products & Retail/Household Products & Cleaning Supplies/Home Care Tools & Cleaning Accessories

Keywords

• Microfiber cleaning products
• Commercial cleaning supplies
• Janitorial equipment
• Cleaning mop systems
• Industrial cleaning tools

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Microfiber Cleaning Products Sales: Direct e-commerce sales of microfiber cleaning products including cloths, mops, dusters, and配套 systems. Products are sold as individual items and bundled starter kits for commercial and residential cleaning applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Microfiber & More LLC designs, sells, and distributes professional-grade microfiber cleaning products and integrated cleaning systems. The portfolio spans microfiber cloths, multiple mop styles (dust, tube, pocket, tab, velcro, floor finish), dusting tools, wall and desk pads, disposable microfiber, buckets, and cleaning carts, along with purpose-built starter kits (Perfect Cleaning Cart, Cafeteria Cart, Restroom Cart, Divided/Double Bucket Kits, Floor Finishing Kit, Wall & Desk Kit, Spray Mop Kit). Offerings target commercial facilities, janitorial services, and institutional cleaning operations.

Product overview

Microfiber & More LLC offers a comprehensive portfolio of professional-grade microfiber cleaning products and systems designed for institutional and commercial cleaning applications. The product lineup centers on microfiber-based cleaning tools including cloths, various mop types (dust mops, tube mops, pocket mops, tab mops, velcro mops, floor finish mops), dusting tools, and wall/desk pads. These core products are complemented by accessory categories (buckets & hardware, cleaning carts) and integrated into purpose-built starter kits (Perfect Cleaning Cart, Cafeteria Cleaning Cart, Restroom Cleaning Cart, Divided Bucket Kits, Double Bucket Kits, Floor Finishing Kits, Wall & Desk Cleaning Kits, Spray Mop Kits). The company also provides supporting processes and systems including the Pre-Treat Process (for mops and pads), Divided Bucket Process, Color Coding Program, and Laundering Guidelines to ensure proper use and maximize product longevity. The offering is structured as a unified cleaning solutions ecosystem rather than discrete standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Microfiber Cloths Highly absorbent microfiber cloths available in a variety of colors and sizes for dusting and cleaning all types of soils and surfaces. Can be used wet or dry and are machine launderable. Designed for commercial cleaning operations.
• Microfiber Dust Mops Dust mops that trap dirt and dust via the magnetic charge created by synthetic microfiber fibers. Available in pocket back (18" to 72") and velcro back (18" to 48") styles; machine launderable. Removes more dust than traditional cotton dust mops.
• Microfiber Dusting Tools Dusters designed to trap dirt and dust using the magnetic charge of synthetic fibers. Available in multiple styles including telescoping handles for high dusting of ceilings, vents, and other hard-to-reach areas.
• Microfiber Tube Mops Highly absorbent tube mops that remove soils and leave floors clean and streak-free. Last up to five times longer than cotton mops and are more effective at soil removal. Designed for commercial floor cleaning.
• Microfiber Pocket Mops Versatile flat mops capable of cleaning floors and vertical surfaces. Used with the pre-treat sealed bucket system to reduce chemical and water consumption. Collapsible frame enables no-touch mop installation and removal.
• Microfiber Tab Mops Wringable flat mops designed for use with collapsible frame and bucket/wringer systems. Easier to navigate small rooms or congested areas, and suitable for cleaning vertical surfaces such as baseboards and kick plates.
• Microfiber Velcro Mops Popular flat mops usable on a wide variety of floors and hard surfaces. Remove more soil than traditional mops while using less cleaning chemical and water.
• Microfiber Wall & Desk Pads Pads and tools for cleaning walls, desks, windows, and other hard surfaces. Includes ergonomic hand trowels and telescoping wall frames and handles. Machine launderable, available in styles for light or heavy soils and for glass and mirrors.
• Microfiber Floor Finish Mops Flat finish mops engineered to release floor finish evenly during application for smoother, more consistent coats. Lightweight and easy to maneuver for improved control during floor finish application.
• Disposable Microfiber Single-use microfiber wipers, cloths, dusters, flat mops, and string mops designed for applications where cross-contamination risk is a concern, quick cleanups are needed, or laundering is unavailable.
• Buckets & Hardware Standard, divided, and sealed bucket systems along with mop handles. Professional-grade buckets and hardware made with high-quality materials, compatible with the full range of microfiber mopping systems.
• Cleaning Carts Multifunctional cleaning carts including standard open-shelf carts and locking cabinet carts. Professional-grade carts designed for organizing tools and supplies during cleaning operations.
• Perfect Cleaning Cart Kit Complete microfiber cleaning cart kit with all tools needed to clean an entire facility top to bottom. Includes sealing buckets for pre-treating flat mops and pads. Reduces cross-contamination with fresh mops per area, and uses up to 70% less chemical and water.
• Cafeteria Cleaning Cart Complete cleaning cart with color-coded green mops, cloths, and pads for cafeterias, lunchrooms, and breakrooms. Includes green cloths, pocket mops, trowel pads, and high duster.
• Restroom Cleaning Cart Complete cleaning cart with color-coded red tools for restroom cleaning. Includes red cloths, pocket mops, trowel pads, hand trowel, and wall wash tools.
• Divided Bucket Kit Complete mopping system with dual-compartment bucket separating clean solution from dirty rinse water. Available with sidepress wringer or roller wringer.
• Double Bucket Kit Complete mopping system with two separate buckets for easy empty and fill, separating clean solution from dirty rinse water. Removes more soil with less streaking and reduces chemical and water usage.
• Floor Finishing Kit Complete floor finishing system with lightweight flat mops for smooth and efficient finish application. Includes bucket with casters, storage lid, rear drain valve, and easy cleanup features.
• Wall & Desk Cleaning Kit Complete cleaning kit with all tools needed to start cleaning walls and desks. Removes up to 99.9% of soil and bacteria, reduces cross-contamination, and improves productivity.
• Spray Mop Kit Self-contained bucketless mopping system with ergonomic comfort grip handle, fingertip solution control, and removable 32-ounce solution bottle. Features triple-jet solution stream for quick cleaning in smaller areas.

Quantifiable outcome

• Removes up to 99.9% of soil and bacteria from surfaces
• +3 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Betco Corporation: Commercial cleaning products manufacturer offering floor care, cleaning tools, and microfiber systems to janitorial and facility-management markets; comparable because its product catalog and go-to-market (commercial cleaning distributors) overlap with Microfiber & More's target buyer.
• Rubbermaid Commercial Products: Major commercial cleaning hardware brand whose HYGEN microfiber line and cleaning-cart platforms directly overlap Microfiber & More's mop and cart offerings; comparable because it sells into the same institutional facility-management procurement channels.
• 3M Commercial Cleaning: Diversified industrial supplier offering Scotch-Brite and microfiber cleaning tools aimed at janitorial markets; comparable because its product set and buyer (facility/property managers) overlap meaningfully with Microfiber & More's commercial-cleaning focus.
• Ecolab: Global leader in cleaning and sanitization solutions serving institutional buyers; comparable because it addresses the same cross-contamination and hygiene outcomes that Microfiber & More sells into, though through chemicals plus hardware programs.
• Unger Enterprises: Established commercial cleaning-tools manufacturer with an overlapping microfiber mop and cloth line plus broader window/glass and floor-care categories; comparable because it targets the same professional cleaning buyer and competes on similar SKU types at scale.
• Kimberly-Clark Professional: Broad-line commercial cleaning supplies company offering microfiber wipers and integrated cleaning systems under brands like WypAll; comparable because it competes for the same facility-management contracts with bundled solutions at much larger scale.

Direct peers

• E-cloth: Direct-to-consumer microfiber cleaning brand selling reusable cloths, mops, and dusters with similar wet/dry performance claims and chemistry-free cleaning positioning; the closest pure-play comparable to Microfiber & More's microfiber-centric catalog.
• Casabella: Household cleaning-tools brand with deep microfiber cloth and mop assortment sold through retail and DTC; comparable because it competes for the same end-user value proposition (reusable microfiber replacing disposables) and overlapping SKUs.
• Norwex: Microfiber-focused cleaning company selling a comparable product range (cloths, mops, dusting tools) with a direct sales channel; comparable because it competes head-to-head on the same microfiber technology proposition for household and small-business buyers.

Emerging players

• Eurow / Swedish Wholesale: Specialty importer/distributor of European microfiber cleaning products including mops, cloths, and window tools; comparable because it sells overlapping microfiber SKUs into the US janitorial channel at competitive price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/microfiber-more-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microfiber & More LLC