Mid American Studio

What Mid American Studio does

Mid American Studio is a privately-held dance and pompon instruction studio headquartered at 24425 Indoplex Circle in Farmington Hills, Michigan. Founded in 2002 by Karen Blazaitis as a division of the nationally recognized Mid American Pompon organization, the studio serves youth (ages 1.5 and up), teens, and adults in Farmington Hills, Farmington, Novi, Northville, Livonia, and surrounding Michigan communities. The studio operates from a 12,000 square foot facility with four full-size studios, two private lesson studios, a Pilates Reformer studio, a youth lounge, and an in-studio Spirit Shoppe.

The studio's core technology stack comprises the MindBody online scheduling platform for registration and the certified Acrobatic Arts curriculum for acro dance instruction. Product offerings span weekly youth dance and pom classes (Ballet, Tap, Jazz, Hip Hop, Pom, Acro Dance, Lyrical, Contemporary, Musical Theatre, and parent/toddler Creative Dance), a year-long competitive program called the Elite Dance Company with Mini (ages 6-8) and full team tracks, private and small-group lessons, an annual spring recital, a summer dance session, and adult dance and fitness classes offered through an affiliated Mid American Fitness program.

The business model combines recurring subscription revenue from monthly class tuition with one-time fees from private lesson packages ($30-$38 per session equivalent), recital costumes, competition fees, summer camps, and retail sales through the Spirit Shoppe. Go-to-market is direct-to-consumer via in-person, phone, and MindBody self-serve registration, supplemented by community events, social media, and word-of-mouth referrals. The Elite Dance Company has earned 10 National Champion 1st Place Overall Awards at Spotlight Dance Cup National Finals across the 2024-25 and 2025-26 seasons.

Name

Mid American Studio

Legal name

Mid American Studio

Website

https://midamericanstudio.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Mid American Studio is a Farmington Hills, Michigan dance studio offering youth dance, acro, and pom instruction for ages 1.5 and up, plus adult fitness, anchored by its Elite Dance Company competitive program and serving local communities for over 20 years.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Youth dance classes
• Acro dance instruction
• Pompon classes
• Competitive dance team
• Adult dance fitness

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Dance and Pom Class Enrollment: Weekly dance and pom classes for youth students ages 1.5 and up, billed on a session or monthly basis. Classes include Ballet, Tap, Jazz, Hip Hop, Pom, Acro Dance, Parent/toddler Creative Dance, Musical Theatre, Lyrical, and Contemporary.
2. Elite Dance Company Membership: Year-long competitive dance program requiring enrollment in Ballet, Jazz, Acro and Tap Technique Classes plus weekly rehearsals. Additional costs beyond regular class fees include competition fees, costumes, and related expenses.
3. Private and Group Lessons: One-on-one, duet, or small group (3-5 clients) lessons with a dedicated instructor. Priced per session or as a 6-session package. 30-minute sessions for private, 45 minutes for small groups.
4. Spirit Shoppe: In-studio sales of dance attire including shoes, tights, jazz pants, leotards, and other dress code items. The Spirit Shoppe provides convenient access to required dance apparel.
5. Recital Costumes and Fees: Annual spring recital performance with separate costume purchases required for participants. Studio prides itself on budget-friendly costume selection.
6. Adult Dance and Fitness Classes: Adult dance classes (Jazz, Tap, Hip Hop, Ballet) and fitness classes including Pilates Reformer, offered through the affiliated Mid American Fitness program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mid American Studio provides weekly youth dance, acro, and pompon instruction for ages 1.5 through high school, plus adult dance and fitness classes, delivered from a 12,000 square foot multi-studio facility in Farmington Hills, Michigan. It supplements weekly classes with a competitive dance team (Elite Dance Company), private and group lessons, an annual spring recital, summer dance sessions, and an in-studio Spirit Shoppe retail offering for dance attire. The studio serves families within the Farmington Hills, Farmington, Novi, Northville, and Livonia areas.

Product overview

Mid American Studio is a dance and pompon instruction studio offering a comprehensive portfolio of programs for ages 1.5 through adult. The core offerings include weekly Youth Dance Classes in Ballet, Tap, Jazz, Hip Hop, Pom, Acro Dance, Lyrical, Contemporary, and Musical Theatre, supported by the Elite Dance Company competitive team. Additional services include Private/Group Lessons, an Annual Spring Recital, Summer Dance Sessions, and Adult Dance Classes. The studio also operates a Spirit Shoppe retail service for dance attire. The programs are structured by age and skill level from Tots & Tutus (parent-toddler) through Elite Dance Company, with registration managed through MindBody Web Scheduler.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Dance Company: A year-long competitive dance program for students with strong technique and performance skills, offering training in Ballet, Jazz, Lyrical/Contemporary, Tap, Hip hop and Musical Theater with participation in regional and national dance competitions.

Products and services

• Youth Dance Classes Weekly dance instruction for ages 1.5 and up covering Ballet, Tap, Jazz, Hip Hop, Pom, Acro Dance, Lyrical, Contemporary, and Musical Theatre styles, held in a fun and family-friendly environment at the Mid American Studio facility.
• Elite Dance Company Year-long competitive dance program for students with advanced technique and performance skills, directed by Miss Abbie Baublitz, with participation in regional and national competitions including Spotlight Dance Cup National Finals, Hall of Fame Dance, Applause Talent, and Legacy Dance Championships.
• Private and Group Lessons One-on-one, duet, or small group (3-5 clients) training sessions with a dedicated instructor, offered as 30-minute private/duet sessions or 45-minute small group sessions and priced per session or as a 6-session package.
• Annual Spring Recital Annual spring performance event where students showcase routines learned throughout the dance season, including dress rehearsal and costume participation.
• Adult Dance Classes Dance instruction for adults in Jazz, Tap, Hip Hop, and Ballet, offered as a way to return to dance or start a new fitness journey combining movement, music, and rhythm.
• Tots & Tutus Parent/toddler creative dance program introducing children ages 1.5-3 years to dance with caregiver participation, using props, songs, and age-appropriate skills.
• Summer Dance Session Intensive summer dance instruction and performance opportunities including summer camps, weekly sessions, and the Farmington Farmers Market showcase.
• Spirit Shoppe In-studio shop selling dance attire including shoes, tights, jazz pants, leotards, and other dress code items at affordable prices.

Quantifiable outcome

• 10 National Champion 1st Place Overall Awards at Spotlight Dance Cup National Finals across 2 competitive seasons (2024-25 and 2025-26)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mid American PomponcoreStrategic or Co-development PartnerMid American Studio was established in 2002 as a division of Mid American Pompon, a nationally recognized leader in dance and pompon instruction for middle and high school teams across Michigan. This parent organization provided the foundation for the youth studio's multi-session approach to scheduling and curriculum development.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Debbie Allen Dance Academy: LA-based youth dance academy offering multi-style training, performance opportunities, and community programming. Comparable to Mid American Studio in its family-friendly youth dance education focus with strong performance/competitive elements, though operating at a different geographic scale.
• National Dance Institute: Nonprofit youth dance education organization offering structured dance programming for children including those with no prior dance experience. Comparable to Mid American's Tots & Tutus and youth beginner programming philosophy, though operating primarily through school partnerships rather than a fixed studio location.
• Edge Performing Arts Center: LA-based dance training center offering classes in multiple styles including hip hop, contemporary, and jazz. Comparable as a multi-style youth and adult dance education provider, though with a stronger commercial/performance focus than Mid American's family-community model.
• Millennium Dance Complex: Dance training facility with multiple U.S. locations offering youth and adult classes, intensives, and competition training. Comparable as a competitive dance education provider serving serious students, though at significantly larger multi-location scale.

Broad incumbents

• Fred Astaire Dance Studios: National franchise of dance studios offering private and group lessons primarily in social/ballroom dance. Comparable as a structured dance education franchise model with private lessons, group classes, and recital/competition culture, though focused on social dance rather than youth dance education.
• Steps on Broadway: NYC-based dance education studio offering open classes across multiple disciplines, workshops, and performance programs. Comparable as a multi-style dance school serving youth and adult students, though primarily urban and drop-in oriented rather than subscription-recurring youth programming.
• Arthur Murray Dance Studios: Long-established international franchise of dance studios offering private and group instruction. Comparable in its multi-location, private-lesson-driven business model, though focused on adult social dance rather than youth dance education and competitive teams.
• Broadway Dance Center: Long-running NYC dance education studio offering youth and adult classes, intensives, and performance training. Comparable as a multi-discipline dance school, though at substantially larger scale and oriented toward professional/serious recreational dancers.
• Peridance Capezio Center: NYC-based dance school and Capezio-affiliated retail operation offering youth and adult dance instruction with on-site apparel sales. Comparable to Mid American Studio in combining multi-style dance education with a Spirit Shoppe-style retail component, though at much larger urban scale.
• Joffrey Ballet School: Established dance education institution offering youth and adult dance training across multiple styles including ballet, contemporary, and jazz. Comparable to Mid American Studio in core mission of structured dance instruction, though it operates at significantly larger scale and with a more performance-oriented curriculum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/midamericanstudio
• Instagraminstagram.com/midamericanstudio
• LinkedInlinkedin.com/company/mid-american-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid American Studio