Mid American Pompon

What Mid American Pompon does

Mid American Pompon (MAPP) is a private, Michigan-based service organization that provides pompon and dance instruction, training, competitions, and performance opportunities primarily to high school and middle school teams across Michigan. Founded with the creation of the Mid American All Star Team in 1986, the company has operated continuously for nearly 40 years and is headquartered at a state-of-the-art studio facility at 24425 Indoplex Circle, Farmington Hills, MI, alongside related divisions Mid American Studio and Mid American Fitness. MAPP's year-round programming spans summer overnight camps, day camps, kick and jump clinics, regional and state competitions (including the Hip Hop & High Kick Championships and State Championships), the All Star Team program, and high-profile performance opportunities such as America's Thanksgiving Parade in Detroit (38th appearance in 2025) and international trips.

The business operates a multi-stream revenue model anchored in event-driven participation. Pricing ranges from low-friction entry points such as the $50 annual All Star Team membership, through per-participant event fees (Cedar Point trips at $180-$210, parade participation at $279-$299), to high-value experiential offerings such as the Ireland/London 2026 international trip at $5,597/person facilitated through a partnership with WorldStrides. Supplementary B2B revenue comes from team services including staff-assisted tryouts ($75/hour per staff member), tryout choreography ($200 flat), judging ($50/hour), uniform and costume design consultation, and merchandise sales through the pompon.shop e-commerce storefront. MAPP also operates a Coach Advisory Board, MAPP Alumni Circle, and scholarship program that together form a referral and community pipeline supporting new team registrations.

MAPP is founder-led by MAPP Director Julie Hobbs-Julian, who joined in 2006 and is supported by a small MAPP Staff. The organization has 11-50 employees, no disclosed external funding, and no parent company; it generates revenue entirely from operating activities in Michigan with limited international touchpoints via performance travel. The core technology is a WordPress marketing site plus a Shopify storefront, and there is no indication of proprietary software, AI/ML capabilities, or platform-architecture differentiation.

Name

Mid American Pompon

Legal name

Mid American Pompon

Website

https://pompon.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid American Pompon is a Michigan-based service organization founded in 1986 that provides pompon and dance instruction, camps, competitions, team services, and All Star performance opportunities to high school and middle school teams statewide.

Ownership category

akta.pro rank

Product category

Dance Instruction & Performing Arts Education

NAICS

Sports and Recreation Instruction (61162), Dance Companies (71112), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Dance instruction
• Pompon training
• Dance camps
• Dance competitions
• Cheerleading clinics

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Camp Programs: Revenue from summer overnight camps, day camps, and specialized clinics for pompon and dance teams. Fees are charged per participant for multi-day camp experiences.
2. Competitions: Entry fees from Hip Hop & High Kick Championships and State Championships events for participating teams.
3. All Star Team Memberships: Annual membership fees for All Star Team participants ($50 per member) providing access to performance opportunities including parades and trips.
4. Team Services: Revenue from team training sessions, staff-assisted tryouts, choreography services, and judging services provided to schools and teams.
5. Uniform and Costume Design: Design consultation services for team uniforms and costumes.
6. Team Merchandise Sales: Sales of pompon equipment, performance shoes, leotards, briefs, tights, and other dance team supplies through their online shop.
7. Performance Trips: Fees for international and domestic performance trips including the Ireland/London trip ($5,597/person) and Cedar Point trips ($210/person regular, $180/person season pass).
8. Parade Participation: Registration fees for America's Thanksgiving Parade performances - Opening Show & Parade at $299/All Star and Parade-Only at $279/All Star.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mid American Pompon delivers year-round pompon and dance instruction through summer overnight camps, day camps, and clinics. The company hosts dance and pompon competitions (Hip Hop & High Kick Championships, State and Regional Championships) and runs the elite Mid American All Star Team that performs locally, nationally, and internationally. Additional offerings include team training, private lessons, staff-assisted tryouts, choreography, judging services, uniform/costume design, and a Shopify-based online store for merchandise and memberships.

Product overview

Mid American Pompon is a pompon and dance team organization offering year-round services including summer camps (overnight and day), competitions (regional, state, and specialty championships), team training, private lessons, and team services (tryouts, uniforms, costumes, and supplies). The company operates an All Star Team for elite performers and maintains a Shopify-based online store (pompon.shop) for memberships and merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Overnight Camp Year-round overnight summer camp offering multi-day pompon and dance instruction for high school and middle school teams at MAPP facilities.
• Day Camps Daytime camp programs for pompon and dance team training without overnight accommodation.
• Hip Hop & High Kick Championships Annual championship competition focusing on hip hop and high kick dance styles for pompon and dance teams.
• State Championships Annual state-level championship competition for Michigan pompon and dance teams.
• Regional Competitions Regional-level pompon and dance team competitions serving as a feeder to the State Championships.
• All Star Team Membership Annual membership program ($50/member) for the elite All Star performance team, providing access to local, national, and international performance opportunities.
• Team Training On-site team training services led by MAPP staff to elevate school pompon team performance.
• MAPP Staff-Assisted Team Tryouts Professional staff support for school pompon team tryouts including fully-run tryouts ($75/hour/staff), choreography ($200 flat), and judging services ($50/hour/staff).
• Uniform & Costume Design Design consultation services for school team uniforms and performance costumes.
• Poms, Shoes & More (Team Sales) Retail sales of pompon team essentials including poms, briefs, leotards, bodysuits, jazz pants, performance shoes, and tights via the online storefront.
• Private Lessons Private, semi-private, or group pompon training sessions at Mid American Studio for individual skill development.
• Kick and Jump Clinic Specialized clinic focusing on kick and jump techniques for pompon and dance teams.
• Coaches & Leaders Clinic Training and networking event for team coaches and leaders covering various aspects of pompon instruction.
• Pom Classes Regular pompon instruction classes held at the Mid American Studio.
• Performance Trips Curated international and domestic performance trips including the Ireland/London trip ($5,597/person) and Cedar Point trips ($210/person regular, $180/person season pass), facilitated in partnership with WorldStrides.
• Middle School Holiday Spectacular Holiday-themed competition event specifically for middle school pompon and dance teams.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WorldStridescoreGTM or Marketing PartnerLongtime travel agency partnership facilitating international performance trips for the All Star Team. WorldStrides handles logistics for the Ireland/London 2026 trip and presumably other international travel. The partnership enables MAPP to offer curated international experiences with professional travel coordination.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Universal Dance Association (UDA): National pompon and dance camp and competition organization now part of Varsity Brands; directly competes with MAPP's core camp and competition offering at national scale, with substantially larger reach and budget.
• National Dance Alliance (NDA): Varsity Brands-owned dance and pompon camp and competition series; the most direct large-scale competitor to MAPP's regional camp/competition model, with similar curriculum structure and target audience.
• Americheer: National cheer and dance camp and competition company offering similar all-star style programming; comparable business model to MAPP's mix of camps, competitions, and team services.
• JAMZ (cheer and dance): Cheer and dance competition and apparel brand running national events and apparel sales; comparable to MAPP's competition entry-fee and merchandise revenue streams.
• World Class Association (WCA): Dance and cheerleading competition governing body running sanctioned events nationwide; competes with MAPP State Championships and Hip Hop & High Kick Championships for team registrations.
• Starbound Dance Competition: National dance competition tour with regional and championship events; competes for the same school and studio-based dance team registration dollars as MAPP competitions.
• Turn It Up Dance Challenge: National dance competition series targeting studios and school teams; directly competes for entry-fee-based competition revenue with MAPP.
• Starpowerr Dance Competition: Regional and national dance competition circuit with multi-style events; comparable to MAPP's Hip Hop & High Kick and State Championships offerings.

Broad incumbents

• Varsity Spirit: Largest U.S. cheerleading and dance camp operator (parent of UDA and NDA), with extensive camp, competition, apparel, and media businesses; overlaps with MAPP but operates at vastly greater scale across multiple cheer/dance sub-segments.

Emerging players

• Applause Talent Agency / Competitions: Talent and competition company with dance competition events and team services; partial overlap with MAPP's competition and team training offerings, with growing national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MidAmericanPom
• Facebookfacebook.com/midamericanpom
• Instagraminstagram.com/midamericanpom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid American Pompon