Midas of Richmond

What Midas of Richmond does

Midas of Richmond is a single-storefront Midas franchise operating in Richmond, Virginia, under the legal entity Midas International, LLC. It provides automotive maintenance, repair, and tire services to individual vehicle owners in the local metropolitan area, with the franchise operating as a walk-in retail service model complemented by appointment scheduling through the Midas corporate website.

The service offering is broad and standardized across the Midas system, anchored on three core categories: oil change (conventional, synthetic, and high-mileage), brake system repair and replacement, and tire services encompassing sales, rotation, balancing, wheel alignment, and flat repair. Adjacent general auto care services include heating/AC repair, battery replacement, coolant/radiator service, exhaust leak repair, transmission fluid service, and check-engine diagnostics. Tire retail spans 12 brands across premium and value tiers — BF Goodrich, Bridgestone, Cooper, Dunlop, Firestone, Goodyear, Kelly, Michelin, Pirelli, Uniroyal, Sailun, and Sumitomo. The franchise also offers EV Tire Services, Fleet Services for commercial customers, and the Midas® Credit Card as a financing vehicle.

The business model is a transactional retail service operation priced on a quote basis with no public pricing on the website. Customer acquisition is driven by the Midas national brand, coupons and rebates, email signup, and the store locator / appointment funnel. Differentiation rests on proprietary guarantee programs — the Limited Lifetime Tire Guarantee™ and Limited Lifetime Parts Guarantee™ — which bundle free flat repairs, alignment checks, rebalancing, and rotation at 5,000-mile intervals. The technology stack is standard automotive service equipment with no proprietary AI or software layer evidenced.

Name

Midas of Richmond

Legal name

Midas International, LLC

Website

https://midasrichmond.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Midas of Richmond is a single-storefront Midas franchise in Richmond, Virginia, providing automotive maintenance, repair, and tire services to individual vehicle owners and small commercial fleet customers under the national Midas brand and guarantee programs.

Ownership category

akta.pro rank

Product category

Auto Repair Services

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

akta.pro secondary industry

Service & Parking Brake Systems (Mechanical/Electronic Parking Brake) (IMACAIAC)

Keywords

• Auto repair services
• Tire sales
• Brake repair
• Oil change service
• Wheel alignment

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Auto Repair Services: Revenue generated from labor and parts for vehicle maintenance and repair services including oil changes, brake service, tire installation, wheel alignment, heating/AC repair, and general auto care.
2. Tire Sales: Revenue from selling tires to vehicle owners, with tire brands including BF Goodrich, Bridgestone, Cooper, Dunlop, Firestone, Goodyear, Kelly, Michelin, Pirelli, Uniroyal, Sailun, and Sumitomo.

Distribution channels1 record

Marketing channels4 records

Core offering

Midas of Richmond is a local franchise of Midas International, LLC that provides auto repair, maintenance, and tire sales services to individual vehicle owners and small commercial fleet customers in the Richmond, Virginia area. The franchise delivers oil changes, brake repair, tire sales and service (including rotation, balancing, alignment, and EV-specific tires), wheel alignment, steering and suspension work, heating/AC repair, battery replacement, transmission fluid service, exhaust repair, coolant/radiator service, and check engine light diagnostics, backed by proprietary Golden Guarantees™ and Midas® Credit Card financing.

Product overview

Midas of Richmond is an auto repair service center offering a comprehensive suite of automotive maintenance and repair services. The core offering centers on three primary service categories: oil change services (conventional, synthetic, and high mileage options), brake system repair and replacement, and tire services (sales, rotation, balancing, alignment, and specialized EV tire services). The company also provides general auto care including heating/AC repair, battery replacement, transmission service, exhaust repair, and fleet services for commercial customers. Midas operates a multi-brand tire retail operation offering products from major manufacturers including BF Goodrich, Bridgestone, Cooper, Dunlop, Firestone, Goodyear, Kelly, Michelin, Pirelli, Uniroyal, Sailun, and Sumitomo. The company differentiates through proprietary guarantee programs (Limited Lifetime Tire Guarantee™ and Limited Lifetime Parts Guarantee™) and offers financing via the Midas® Credit Card. Services are available by appointment or walk-in, with additional conveniences including coupons, estimates, and tire shopping tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Oil Change Service Oil change service covering conventional and synthetic oil options, high mileage oil for older vehicles, and engine oil leak diagnosis for individual vehicle owners.
• Brake Repair Service Complete brake system inspection, repair, and replacement services including brake pads, rotors, brake fluid service, brake inspection, and Anti-Lock Brake System (ABS) service for vehicle owners.
• Wheel Alignment Wheel alignment service to ensure proper vehicle handling and even tire wear for individual vehicle owners.
• Tire Services Comprehensive tire maintenance and repair services including tire rotation, tire balancing, tire pressure checks, Tire Pressure Monitoring System (TPMS) service, flat tire repair, and EV-specific tire services for individual vehicle owners.
• Steering & Suspension Service Steering and suspension system inspection and repair services for individual vehicle owners.
• Closer Look Vehicle Check™ Comprehensive vehicle inspection service to assess overall vehicle condition for individual vehicle owners.
• Check Engine Light Service Diagnostic service to identify and address check engine light issues for vehicle owners.
• Transmission Fluid Service Transmission fluid change and flush service for vehicle owners.
• Heating & AC Repair Heating and air conditioning system repair and maintenance services for vehicle owners.
• Exhaust Leak Repair Exhaust system leak detection and repair service for vehicle owners.
• Car Battery Replacement Car battery testing and replacement service for vehicle owners.
• Coolant & Radiator Service Engine cooling system service including coolant flush and radiator repair for vehicle owners.
• Lights, Wipers & Accessories Vehicle lighting, wiper blade, and accessory installation services for vehicle owners.
• Fleet Services Fleet vehicle maintenance and repair services for commercial customers and business vehicle operators.
• Tire Sales Retail tire sales offering multiple major tire brands (BF Goodrich, Bridgestone, Cooper, Dunlop, Firestone, Goodyear, Kelly, Michelin, Pirelli, Uniroyal, Sailun, Sumitomo) including all-terrain, snow, and electric vehicle (EV) tire options, sold to individual vehicle owners.
• Midas® Credit Card Store credit card providing customer financing for auto repair services and tire purchases at Midas locations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Goodyear Auto Service: Goodyear-owned network of tire and auto service centers; directly comparable on tire-led retail plus brakes, alignment, and general maintenance services.
• Jiffy Lube: Largest U.S. quick-lube chain offering oil changes and basic maintenance; overlaps Midas of Richmond on preventive maintenance and tire-pressure services with broader geographic reach.
• Pep Boys: National broad-line auto service and tire chain offering tires, brakes, oil changes, alignments, and parts retail; competes directly across essentially the same product lines as Midas of Richmond.
• Firestone Complete Auto Care: Bridgestone-owned national service chain offering tires, maintenance, and repairs; comparable in-store service menu and tire-brand positioning, with greater corporate backing.

Emerging players

• AAMCO Transmissions: Franchised auto service chain known for transmission work but also providing general repairs; adjacent comparable on the franchise model and specialty-plus-general service positioning.
• Christian Brothers Automotive: Growing franchise of full-service auto repair shops (brakes, tires, alignments, general repair) competing for the same light-duty repair customer but with a trust-driven positioning.

Direct peers

• Meineke Car Care Centers: Franchised full-service auto care chain offering brakes, tires, oil changes, alignment, and exhaust; closest comparable to Midas of Richmond in service mix, franchise model, and target customer (light-duty vehicle owners).
• Valvoline Instant Oil Change: Lube-focused service chain with strong walk-in convenience model; comparable to Midas of Richmond on the oil-change category and consumer walk-in traffic pattern.
• NTB (National Tire & Battery): TBC Corporation's tire-and-service chain offering tires, alignments, brakes, oil changes, and batteries; directly comparable multi-category service model with strong tire retail focus.
• Monro Auto Service and Tire: Multi-brand auto service and tire retailer operating company-owned and franchised stores with a similar brakes/tires/oil-change menu, directly comparable on category breadth and walk-in consumer model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/midas-of-richmond

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midas of Richmond