Middle Fork Willamette Watershed Council

What Middle Fork Willamette Watershed Council does

Middle Fork Willamette Watershed Council (MFWWC) is an Oregon-based 501(c)(3)-style nonprofit organization founded in 1998 and headquartered in Springfield, Oregon, operating with a small staff of nine. Its mission is to work with communities for a healthy Middle Fork Willamette Watershed through environmental education and habitat restoration. The organization structures its work around three pillars — Learn (watershed education, mapping resources, and the regional youth education program), Restore (habitat restoration across rivers, streams, and oak savannas/woodlands), and Engage (volunteer opportunities, stewardship days, community events, and a Salmon Scholars Fund).

MFWWC does not develop or sell technology products; its core offerings are free, in-person programs. Key programs include the Salmon Watch youth education initiative (31+ field trips at Elijah Bristow State Park since 2021), habitat surveys under the WELL Program, the Lane Migrant Education Forest Fridays Camp, the Middle School Restoration Program, and active restoration projects at Elijah Bristow State Park (with a 4.4 river-mile floodplain reconnection goal), Island Park Slough, Westfir Confluence Park, and Thurston Hills Oak Restoration. The organization also maintains an extensive portfolio of past projects including Coal Creek, Dorris Ranch, Gorrie Creek, Staley Creek, Eagle and Carr Creeks Fish Passage, Little Fall Creek, Lost Creek, Madrone Meadows, and Wallace Creek.

The business model is entirely donation-driven. MFWWC generates revenue through individual and corporate donations, grants, fundraising events, cause-marketing partnerships (e.g., Oakshire Public House donating $1 per core pint), and event sponsorships from corporate partners including Café Mam, Weyerhaeuser, Oregon Water Shed, Forrest Paint Co, Fall Creek Farm and Nursery, Giustina Land and Timber, Caddis Fly Angling Shop, and Lane Forest Products. Programs are delivered free of charge through direct outreach, school partnerships, and a network of collaborating organizations including Oregon State Parks, Willamalane Parks and Recreation, Willamette Riverkeeper, the City of Westfir, the Upper Willamette Soil and Water Conservation District, and the McKenzie Watershed Council. The organization is governed by a publicly-accountable Board of Directors led by Executive Director Dov Weinman, with Emma Garner as Youth Education Coordinator and Ka-Voka Jackson as Restoration Projects Manager.

Name

Middle Fork Willamette Watershed Council

Legal name

Middle Fork Willamette Watershed Council

Website

https://middleforkwillamette.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Middle Fork Willamette Watershed Council is a Springfield, Oregon-based nonprofit (founded 1998, 9 staff) that delivers free watershed education and habitat restoration programs to K-12 students, community volunteers, and local partners across the Middle Fork Willamette Watershed.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

Keywords

• Watershed restoration services
• Environmental education programs
• Habitat conservation services
• Community stewardship programs
• Riparian habitat restoration

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations solicited through website, events, and direct outreach. Donations support restoration projects, education programs, and organizational operations.
2. Fundraising Events: Annual watershed celebrations, benefit events at partner venues (e.g., Oakshire Public House donating $1 per pint), and community fundraising activities.
3. Event Sponsorships: Corporate sponsors (Café Mam, Weyerhaeuser, Oregon Water Shed, Forrest Paint Co, Fall Creek Farm and Nursery Inc, Giustina Land and Timber, Caddis Fly Angling Shop, Lane Forest Products) support annual events and programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Middle Fork Willamette Watershed Council is a nonprofit environmental organization that delivers watershed education and hands-on habitat restoration services across the Middle Fork Willamette subbasin in Oregon. Its work is organized around three pillars — Learn (environmental and watershed education, including the Salmon Watch program), Restore (on-the-ground habitat restoration projects such as riparian plantings, oak woodland conservation, fish passage improvements, and stream surveys), and Engage (community volunteer stewardship and partner-led initiatives with schools, agencies, and local governments).

Product overview

Middle Fork Willamette Watershed Council offers environmental education programs, habitat restoration services, and community engagement activities. The organization operates through three main pillars: Learn (watershed education, maps, and youth education programs), Restore (habitat restoration projects including rivers, streams, and oak savannas), and Engage (volunteer opportunities, stewardship days, and community events). Key programs include the Salmon Watch youth education initiative, watershed exploration activities, and various restoration projects at locations such as Elijah Bristow State Park, Westfir Confluence Park, and Thurston Hills. The organization does not offer technology products or software.

Differentiator

Problem solved

Functional benefit

Products and services

• Salmon Watch Program
• Watershed Education Program
• Habitat Restoration Projects
• Community Volunteer Stewardship Program

Quantifiable outcome

• 31+ field trips hosted at Elijah Bristow State Park since 2021
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• City of WestfircoreStrategic or Co-development PartnerOngoing partnership for Westfir Confluence Park restoration and maintenance. The City of Westfir and MFWWC co-host community stewardship days at the park, removing invasive vegetation and planting native species in riparian habitat. This partnership combines municipal resources with watershed council expertise for mutual community benefit.
• Willamalane Parks and Recreation DistrictcoreStrategic or Co-development PartnerCollaboration on the Great Willamette Cleanup and other community events. Willamalane provides parks and recreation resources while MFWWC contributes watershed expertise and volunteer coordination for environmental cleanup efforts.
• Willamette RiverkeepercoreStrategic or Co-development PartnerCo-organizers of the Great Willamette Cleanup event. Partnership focuses on river cleanup and water quality awareness, combining MFWWC's watershed knowledge with Riverkeeper's river advocacy mission.
• Upper Willamette Soil and Water Conservation DistrictcoreStrategic or Co-development PartnerCo-hosting events including An Evening with Douglas Tallamy. UWSWCD and MFWWC collaborate on conservation events, native plant sales, and community education about watershed stewardship.
• Oregon State ParkscoreStrategic or Co-development PartnerPartnership for restoration projects at Elijah Bristow State Park and other state park lands. Oregon State Parks provides access to public lands while MFWWC brings restoration expertise and volunteer labor for habitat improvement projects.
• McKenzie Watershed CouncilminorStrategic or Co-development PartnerCollaboration on Salmon Watch volunteer training events. The McKenzie Watershed Council office serves as a training venue, and both organizations share resources for watershed education programming.
• Oakshire Public HouseminorGTM or Marketing PartnerAnnual fundraising partnership where Oakshire donates $1 from every core pint sold during benefit events. Supports MFWWC's restoration, outreach, and youth education programs through cause marketing.
• Upper Willamette Working Lands ProgramminorStrategic or Co-development PartnerMFWWC is a partner in the Capital Assistance for Local Farmers (CALF) Project, which brings together farm and food organizations with lenders and government funders to improve technical assistance for Oregon farmers.
• Friends of Family FarmersminorStrategic or Co-development PartnerCollaboration on the CALF Project to support small and mid-sized farmers in Oregon through improved access to capital and technical assistance programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pacific Rivers Council: Pacific Northwest-focused nonprofit advocating for river and watershed protection; shares MFWWC's water quality and habitat focus but operates through policy advocacy and science rather than on-the-ground restoration.
• Trout Unlimited: National coldwater fisheries conservation organization that funds and executes riparian restoration and fish passage work overlapping directly with MFWWC's streamside restoration portfolio.
• The Nature Conservancy (Oregon Chapter): National environmental conservation organization with a major Oregon presence; competes for similar grants and donor dollars and pursues overlapping habitat protection goals, but at much larger scale and broader geographic scope.
• River Network: National nonprofit that supports and capacity-builds local watershed groups like MFWWC; operates at a meta level providing training, resources, and advocacy for the watershed council model.

Direct peers

• Willamette Riverkeeper: Core partner organization co-organizing the Great Willamette Cleanup; operates as a river-focused advocacy and stewardship nonprofit with overlapping mission and volunteer base.
• Calapooia Watershed Council: Another Oregon watershed council serving the Calapooia River sub-basin with comparable structure, programs, and reliance on state/foundation grants and volunteer labor.
• Long Tom Watershed Council: Oregon-based watershed council with analogous structure, mission, and program mix (restoration, education, stewardship) serving the Long Tom River basin in the southern Willamette Valley.
• Upper Willamette Soil and Water Conservation District: Core partner and quasi-governmental conservation district that co-hosts events and shares the same watershed geography; offers overlapping conservation services with a different funding/governance structure.
• Coast Fork Willamette Watershed Council: Sister watershed council in the upper Willamette basin offering directly comparable habitat restoration, youth education, and community engagement services to a different sub-watershed.
• McKenzie Watershed Council: Neighboring Oregon watershed council already partnering with MFWWC on Salmon Watch volunteer training; operates under the same Oregon Watershed Enhancement Board framework with similar education and restoration programs in an adjacent basin.

Market position

Strengths5 records

Weaknesses4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/middleforkwillamette
• Instagraminstagram.com/middleforkwillamette
• LinkedInlinkedin.com/company/middleforkwillamette

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Middle Fork Willamette Watershed Council