Midgar
- Company typePrivate
- Founded2016
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Midgar firmographics
Firmographics- Name
- Midgar
- Legal name
- Midgar Agency
- Website
- https://midgar.agency
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Midgar industry classification
Industry- Product category
- Creative Content Development
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Scripted TV Series Production (Live-Action) (MPADABAB)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Video Production & Post-Production (BPAFAIAB)
Keywords
Where Midgar is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Midgar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Coproduction: Midgar develops and coproduces content with international partners including Mongolia, United States, Dominican Republic, Peru, Mexico, and Spain. They specialize in raising financing through private capital and tax incentives.
- Commissioned Projects: Only one commissioned project per year is accepted, suggesting high-value bespoke creative development engagements.
- Branded Entertainment: A proprietary branded entertainment model that integrates brands organically into narratives without intrusive advertising, interruption, or compromise to the project.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Midgar product offering
Product offeringCore offering
Midgar is a global creative studio that develops original mainstream narratives (films, series, animation, comics, video games, books, and virtual reality) for international audiences. It accepts only one commissioned project per year, co-produces content with partners in multiple countries, and integrates brands organically into entertainment properties. Its work is guided by a proprietary "Cinematecnia" methodology that dissects the psychology of real global audiences.
Product overview
Midgar is a global storytelling agency and content development company operating as a single unified offering rather than a modular platform. The company provides end-to-end narrative development services for mainstream entertainment across multiple formats (films, series, animation, comics, video games, books, and virtual reality). Their core portfolio includes the Midgar Method for IP development, La Cinematecnia audience psychology framework, Global IP Testing services, and a worldwide creative network. Production and financing services are offered as supplementary add-ons to their primary narrative development offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Narrative Development Services
- International Co-Production Services
- Branded Entertainment Integration
- Global IP Testing Service
Quantifiable outcome
- Significantly reduced development and delivery timelines
- +2 more outcomes
Companies that use Midgar
Customer profileSegments5 records
Ideal customer profiles3 records
Midgar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Midgar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Mongolia Production PartnerscoreInternational coproduction partnerships with Mongolian studios and production companies for film and series content development.
- United States Production PartnerscoreCoproduction partnerships with American studios and production companies, including co-founder Nay Díaz who is based in Chicago.
- Dominican Republic Production PartnerscoreInternational coproduction partnerships with Dominican studios and production companies for film and series content.
- Peru Production PartnerscoreInternational coproduction partnerships with Peruvian studios and production companies for film and series content.
- Mexico Production PartnerscoreInternational coproduction partnerships with Mexican studios and production companies. Elíás Merino relocated to Mexico.
- Spain Production PartnerscoreInternational coproduction partnerships with Spanish studios and production companies. The founders have roots in Madrid.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Midgar competitors and assessment
Company assessmentEmerging players
- Super Crispy Entertainment: Boutique production company developing premium scripted and unscripted content with a creator-first ethos. Comparable as a small, creator-driven studio competing in the same premium-IP development space, though operating from a US base.
Regional players
- Fábula: Chilean production company behind landmark Spanish-language original series and films, including 'Narcos'. Closely comparable to Midgar in Spanish-language original-IP development and Latin American coproduction, though based in and primarily serving the Chilean/LATAM market.
Broad incumbents
- Blumhouse Productions: Jason Blum's prolific film and TV production company known for low-cost, high-margin genre content. Comparable to Midgar in its emphasis on audience-psychology-driven genre work and vertically integrated production, but at vastly greater scale and with a deeply established studio track record.
- Imagine Entertainment: Established Hollywood production company with a track record of developing original, emotion-driven feature films and documentaries. Represents the scaled, established version of Midgar's emotional-narrative positioning and global coproduction ambitions.
- A24: Independent studio specializing in original, non-conventional mainstream films and series. A24 occupies the premium-boutique-IP niche Midgar aspires to, with a brand built on auteur-driven emotional resonance and global festival reach — a far more scaled realization of Midgar's positioning.
- Legendary Entertainment: Major film and TV studio known for developing large-scale original IP across multiple genres and formats. Comparable as a multi-format IP development platform spanning film, TV, games, and emerging media, but at far greater capitalization and scale.
Direct peers
- Anonymous Content: Boutique production and talent management company producing premium film, TV, and documentary content. Highly comparable business model: selective project intake, premium creative focus, and integration of a global director/writer/producer network into exclusive project teams.
- SK Global Entertainment: International production and financing company developing premium scripted content with global appeal. Mirrors Midgar's international coproduction strategy and focus on developing IP with cross-border commercial potential.
- wiip: Independent studio developing and producing premium scripted television with a global deal footprint. Like Midgar, wiip focuses on original IP development with elevated creative standards, but operates at larger scale with established streaming-platform partnerships.
- Range Media Partners: Talent-management and production company representing a global roster of writers, directors, and showrunners. Comparable to Midgar's global creative network model, with an emphasis on packaging premium talent for film, TV, and emerging-format projects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Midgar social profiles
Digital presenceMidgar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midgar leadership team
Management profileNumber of profiles
Profiles2 records
Midgar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midgar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midgar
What does Midgar do?
Midgar is a global creative studio that develops original mainstream narratives (films, series, animation, comics, video games, books, and virtual reality) for international audiences. It accepts only one commissioned project per year, co-produces content with partners in multiple countries, and integrates brands organically into entertainment properties. Its work is guided by a proprietary "Cinematecnia" methodology that dissects the psychology of real global audiences.
Is Midgar a public or private company?
Midgar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Midgar founded?
Midgar was founded in 2016. It employs 1 to 10 people.
Where is Midgar based?
Midgar is headquartered in Not specified, United States, in the North America region.
How does Midgar make money?
Three revenue lines are on record. Coproduction is the primary driver. The others are commissioned Projects and branded Entertainment.
Who are Midgar's main competitors?
Super Crispy Entertainment is listed as an emerging player. Fábula is listed as a regional player. Broad incumbents are Blumhouse Productions, Imagine Entertainment, A24 and Legendary Entertainment. Direct peers are Anonymous Content, SK Global Entertainment, wiip and Range Media Partners.
Does Midgar have an API?
No public API is recorded for Midgar.
What industry is Midgar in?
Midgar's product category is Creative Content Development. Its primary akta.pro industry code is MPADABAB, Scripted TV Series Production (Live-Action), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 512110 and its SIC code is 7812.