美联物业代理(深圳)有限公司

What 美联物业代理(深圳)有限公司 does

Midland Property Agency (Shenzhen) Co., Ltd. (美联物业代理(深圳)有限公司) is a privately held Chinese property brokerage firm headquartered in Shenzhen, operating under the Midland Property (美联物业) consumer brand. The company's core product is a real estate listing portal hosted at 1200.com.cn, organized as a network of city-specific sub-portals that aggregates second-hand property (二手房) listings, property information, and a built-in mortgage calculator (房贷计算器) for individual property buyers and sellers. Coverage extends across four mainland Chinese cities — Shenzhen (headquarters), Beijing, Guangzhou, and Zhuhai — plus dedicated sub-portals for Hong Kong and Macau, and an integrated Greater Bay Area (大湾区) portal spanning these and surrounding markets. The platform is served under ICP registration 粤ICP备06001028号, with a public-facing copyright dated 2025.

The business is structured around a horizontal customer segment of individual buyers and sellers rather than enterprise accounts; use cases include second-hand property search, transaction assistance, and mortgage calculation. The underlying technology is a conventional web-based real estate listing platform with no disclosed AI/ML features, proprietary models, patents, or API/SDK integrations in the source data. Operating geography spans mainland China tier-1/tier-2 cities alongside the Hong Kong and Macau SARs, suggesting a positioning aimed at cross-border property demand within the Greater Bay Area policy framework.

The revenue model is not publicly disclosed in the available source data, and no pricing, commission rates, or revenue figures are present. Industry-typical mechanics for Chinese property brokerages — per-transaction commissions on completed second-hand deals — are not confirmed in the input. The firm is privately held with no disclosed parent company, subsidiaries, institutional investors, or funding rounds; ownership commentary in the source material explicitly notes this as a data gap. No management team, leadership changes, M&A activity, partnerships, awards, certifications, or regulatory actions are documented in the source data.

Name

美联物业代理(深圳)有限公司

Legal name

美联物业代理（深圳）有限公司

Website

https://midland.com.cn

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Midland Property Agency (Shenzhen) operates the 1200.com.cn real estate listing platform, serving individual property buyers and sellers with second-hand listings, property information, and a mortgage calculator across Shenzhen, Beijing, Guangzhou, Zhuhai, Hong Kong, Macau, and the Greater Bay Area.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate agency
• Property brokerage
• Second-hand properties
• Property listings
• Mortgage calculator

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Midland Property Agency is a Shenzhen-based real estate brokerage that operates the property listing portal 1200.com.cn. The company provides second-hand property listings, property information search, and a mortgage calculation tool across Shenzhen, Beijing, Guangzhou, Zhuhai, Hong Kong, Macau, and the broader Greater Bay Area. It employs approximately 124 staff and operates under the 美联物业 (Midland Property) brand.

Product overview

美联物业代理(深圳)有限公司 operates a unified real estate listing platform (1200.com.cn) that provides second-hand property listings and property information services. The platform covers multiple cities including Shenzhen, Beijing, Guangzhou, Zhuhai, Hong Kong, Macau, and the Greater Bay Area. The main offering is a property search portal with associated tools such as a mortgage calculator, organized through city-specific sub-portals.

Differentiator

Problem solved

Functional benefit

Products and services

• 1200.com.cn Property Listing Portal Online property listing portal (1200.com.cn) where individual buyers and sellers can browse second-hand property listings, search property information, and access transaction-support tools across major Chinese cities and the Greater Bay Area.
• Mortgage Calculator (房贷计算器) Web-based mortgage calculation tool that allows prospective property buyers to estimate monthly payments and loan terms for second-hand property purchases.
• Second-Hand Property Brokerage Service Full-service brokerage for second-hand residential and commercial properties, including property listing, buyer-seller matching, viewings, and transaction support across Shenzhen, Beijing, Guangzhou, Zhuhai, Hong Kong, and Macau.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• 太平洋房屋 (Pacific Realtors): Shanghai-based residential brokerage with presence in other major mainland cities. Comparable as a competing private Chinese agency serving individual second-hand property buyers and sellers.
• 我爱我家 (5i5j): Major mainland China residential brokerage operating in Beijing and other tier-1 cities. Comparable as a multi-city second-hand property agency serving individual buyers and sellers with an agent-driven model.
• 中原集团 (Centaline Property): Hong Kong-founded brokerage with deep cross-border GBA presence in Shenzhen, Hong Kong, and Macau. Closely matches Midland's positioning as a multi-jurisdiction, brand-led residential agency targeting individual buyers and sellers.
• 贝壳找房 (Beike / KE Holdings): China's largest integrated residential real estate brokerage and listing platform. Directly competes with Midland for second-hand transaction share in Shenzhen and other mainland cities through its agent network and the 链家 brand, with comparable agent-driven resale business model.
• 21世纪不动产中国 (Century 21 China): Franchise-based residential real estate brokerage operating across Chinese cities. Comparable as a brand-led, multi-city agency serving individual buyers and sellers of second-hand homes.
• 麦田房产 (Maitian Real Estate): Beijing-headquartered residential resale brokerage. Comparable as a private, multi-city mainland agency focused on individual second-hand transactions in major tier-1 markets.

Broad incumbents

• 世联行 (Worldunion Properties): China-based real estate services firm spanning agency, advisory, and property management. Comparable as a broad incumbent operating adjacent services to Midland's brokerage-led model.
• 易居中国 (E-House China): Large, listed Chinese real estate services company offering brokerage, advisory, and data services. Comparable as a broader incumbent in the same Chinese property services category, though with a wider portfolio than Midland's agency focus.

Emerging players

• 房多多 (Fangdd): Chinese online real estate transaction platform serving agents and developers. Comparable as a digital brokerage platform competing with Midland's portal-based approach for individual resale flow.
• Q房网 (Qfang): Online-first Chinese real estate brokerage and listing platform. Overlaps with Midland's 1200.com.cn portal play and competes for individual buyer and seller leads, though with a more tech-centric model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%E7%BE%8E%E8%81%94%E7%89%A9%E4%B8%9A%E4%BB%A3%E7%90%86-%E6%B7%B1%E5%9C%B3-%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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